DEC 01

Get Your Free Tickets for the Virtual 2021 Toy of the Year Awards


Tickets are now on sale for the virtual Toy of the Year (TOTY) Awards, taking place on Friday, February 12, 2021. For the first time ever, toy fans everywhere are invited to attend!

NOV 16

Pitch Urban Outfitters Buyers; Apply by Nov. 22 for Product Preview


On December 17, The Toy Association will host a virtual product preview day to offer selected toy suppliers the opportunity to present their toys and games to the Urban Outfitters buying team.

NOV 16

Have Your Toys Considered for Spencer's Product Preview; Deadline is Nov. 22


Are you looking to have your toys and games featured on the shelves of Spencer’s? Here is your chance; On December 16, The Toy Association will host a virtual product preview day for toymakers not currently selling to the retailer to pitch their playthings.

NOV 13

Support The Toy Foundation's Work with Your TOTY 2021 Digital Tribute Book Ad


Toy companies looking to lend their support to children in vulnerable situations can do so while promoting their brands by reserving ad space in The Toy Foundation’s (TTF) 2021 Tribute Book, the official event program for the virtual 21st Toy of the Year (TOTY) Awards ceremony.

NOV 09

New Toy Association Preview Day to Connect Toy Companies with Family Dollar Buyers (Dec. 9)


The Toy Association has announced that it will host a virtual product preview day with Family Dollar on December 9. Toy companies are invited to apply for this exclusive opportunity by Sunday, November 15 at 5 p.m. (Eastern). Priority will be given to Toy Association members.

NOV 03

Help Your Favorite Toy Take Home a TOTY


Today might mark Election Day in the U.S., but in the toy industry a whole different kind of election season got underway last Thursday as the 2021 Toy of the Year (TOTY) Awards finalists were revealed by The Toy Association.

OCT 29

2021 Toy of the Year (TOTY) Award Finalists Unveiled


From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season.

OCT 27

Toy Association Announces Show Dates for Toy Fair NY 2022


With planning underway for the in-person Toy Fair New York 2021 from May 1 to 4, The Toy Association has now revealed show dates for Toy Fair New York 2022.

oct 18

Dallas Market Center to Host Total Home & Gift Market in January 2021


Buyers are encouraged to attend the Dallas Total Home & Gift Market taking place January 6 to 12 (with temporary showrooms open January 6 to 9) at the Dallas Market Center. More than 90 percent of gift, toy, and home showrooms will be open for meetin

OCT 05

President's Letter: Toy Association Aims to Bring Industry Back Together for Toy Fair NY in May 2021


Toy Association President & CEO Steve Pasierb discusses the Association's plans to bring the industry back together for Toy Fair New York 2021.

SEP 28

Reminder: Applications for Meijer Preview Opportunity Due Thursday


The deadline to apply for an exclusive opportunity that connects toy companies with Meijer buyers closes Thursday, October 1.

SEP 22

Toy Association's Virtual Fly-In Connects Companies with DC Lawmakers


Nearly 30 toy company representatives attended The Toy Association’s Virtual DC Fly-In last week, where they connected with 28 congressional offices and top federal officials to discuss key legislation addressing counterfeit toys and children’s products sold through online marketplaces.

SEP 22

Toy Professionals from 89 Countries Attend Toy Fair Everywhere Digital Market Weeks


Thousands of toy manufacturers, buyers, and play professionals from 89 countries virtually participated in The Toy Association’s Toy Fair Everywhere digital market weeks this summer, where they previewed 33,000+ products and placed orders ahead of the all-important fourth quarter.

SEP 14

2020 “Toy Fair Everywhere Influencer Favorites“ Unveiled by Toy Association & Clamour


Getting a head start on your holiday toy shopping and looking for inspiration? The Toy Association and Clamour today announced the 2020 Toy Fair Everywhere/Clamour Influencer Choice List Favorites, which highlights the top toys and games from Toy Fair Everywhere exhibitors as voted on by leading toy and family content creators.

SEP 11

Toy Association Adds New Preview Day: Toymakers Invited to Connect with TRU Canada Buyers


After receiving nearly 100 applications for next month’s Target Product Preview Day, The Toy Association has announced that it will host an additional virtual product preview day on October 16 to connect a select group of toy suppliers with buyers from Toys“R”Us (TRU) Canada.

SEP 08

REMINDER: Deadline to Apply for Target Preview Opportunity is Thursday


Don’t miss out on an exclusive opportunity to get your products on Target’s shelves. Companies not currently selling to the retailer are invited to apply to participate in a private, virtual product preview day, hosted by The Toy Association, on October 8. The deadline for applications close Thursday, September 10 at 5 p.m. (Eastern). First priority will be given to Toy Association members.

SEP 02

Deadline Extended: TOTY Nominations Now Due September 4


The deadline to submit nominations for the Toy of the Year (TOTY) Awards has been extended to Friday, September 4. The Toy Association’s TOTY Awards recognize the industry’s top toys, games, and properties while celebrating the philanthropic work of the toy community and The Toy Foundation.


Toy Fair Everywhere Offers Growing International Business Opportunities


The Toy Fair Everywhere digital market week in July and August brought in thousands of retail buyers from more than 80 countries and resulted in tens of thousands of new business connections for participating companies. Looking ahead to this month’s market week, taking place September 14 to 20, The Toy Association is anticipating an even more robust showing as companies gear up for Q4 and beyond.


Toy of The Year Awards Ceremony Goes Virtual in February 2021


The 2021 Toy of the Year Awards (TOTY) ceremony will unveil the industry’s top toys, games, properties, and Toy Industry Hall of Fame inductees and celebrate the charitable work of the toy industry and The Toy Foundation in an entirely new format in 2021, allowing toy fans across the globe to experience the “Oscars” of the toy industry for the first time ever.

AUG 28

President’s Letter: Toy Fair Dallas and Toy Fair New York Postponed


While the trajectory of this October’s Toy Fair Dallas has long been known to our exhibitors and the buying community given ongoing pandemic developments in Texas, the postponement of that show to 2021 now meets the news that The Toy Association has elected to also postpone Toy Fair New York 2021.