SEP 14

2020 “Toy Fair Everywhere Influencer Favorites“ Unveiled by Toy Association & Clamour


Getting a head start on your holiday toy shopping and looking for inspiration? The Toy Association and Clamour today announced the 2020 Toy Fair Everywhere/Clamour Influencer Choice List Favorites, which highlights the top toys and games from Toy Fair Everywhere exhibitors as voted on by leading toy and family content creators.

SEP 11

Toy Association Adds New Preview Day: Toymakers Invited to Connect with TRU Canada Buyers


After receiving nearly 100 applications for next month’s Target Product Preview Day, The Toy Association has announced that it will host an additional virtual product preview day on October 16 to connect a select group of toy suppliers with buyers from Toys“R”Us (TRU) Canada.

SEP 08

REMINDER: Deadline to Apply for Target Preview Opportunity is Thursday


Don’t miss out on an exclusive opportunity to get your products on Target’s shelves. Companies not currently selling to the retailer are invited to apply to participate in a private, virtual product preview day, hosted by The Toy Association, on October 8. The deadline for applications close Thursday, September 10 at 5 p.m. (Eastern). First priority will be given to Toy Association members.

SEP 02

Deadline Extended: TOTY Nominations Now Due September 4


The deadline to submit nominations for the Toy of the Year (TOTY) Awards has been extended to Friday, September 4. The Toy Association’s TOTY Awards recognize the industry’s top toys, games, and properties while celebrating the philanthropic work of the toy community and The Toy Foundation.


Toy Fair Everywhere Offers Growing International Business Opportunities


The Toy Fair Everywhere digital market week in July and August brought in thousands of retail buyers from more than 80 countries and resulted in tens of thousands of new business connections for participating companies. Looking ahead to this month’s market week, taking place September 14 to 20, The Toy Association is anticipating an even more robust showing as companies gear up for Q4 and beyond.


Toy of The Year Awards Ceremony Goes Virtual in February 2021


The 2021 Toy of the Year Awards (TOTY) ceremony will unveil the industry’s top toys, games, properties, and Toy Industry Hall of Fame inductees and celebrate the charitable work of the toy industry and The Toy Foundation in an entirely new format in 2021, allowing toy fans across the globe to experience the “Oscars” of the toy industry for the first time ever.

AUG 28

President’s Letter: Toy Fair Dallas and Toy Fair New York Postponed


While the trajectory of this October’s Toy Fair Dallas has long been known to our exhibitors and the buying community given ongoing pandemic developments in Texas, the postponement of that show to 2021 now meets the news that The Toy Association has elected to also postpone Toy Fair New York 2021.

AUG 18

Toy Fair Everywhere: August Market Week Reveals Mid-Year Toy Trends & More


The second Toy Fair Everywhere market week is underway, giving global buyers, play professionals and the media exclusive access to shop nearly 190 exhibitors, 760+ brands, and more than 30,000 toys and games. Here is a breakdown of what’s happening.

AUG 17

Aid Children in Underserved Communities with Your Toy Donations


The Toy Foundation is asking members of the toy and play communities to lend a hand by donating toys and games to The Toy Bank for distribution to children in these vulnerable communities.

AUG 11

Toy Fair Everywhere Expands for August with New Programming, More Exhibitors


The global play community will come together for round two of The Toy Association’s Toy Fair Everywhere series of digital market weeks, beginning next Monday, August 17.

AUG 07

Deadline Extended: Submit Now for Toy Fair Everywhere Influencer Choice List


The deadline has been extended for the Toy Fair Everywhere Influencer Choice List, powered by Clamour, which will now close Friday, August 14 at midnight (Eastern).

JUL 28

New Events, Content, & Q4 Reveals Added for Toy Fair Everywhere in August


Thousands of retail buyers from more than 60 countries attended the first-ever Toy Fair Everywhere digital market week in July, which showcased nearly 30,000 toys and games. On the heels of its success, toy professionals are already gearing up for round two, taking place August 17 to 23.

JUL 23

Influencer Choice List: Have Your Products Considered for Best of Toy Fair Everywhere


The Toy Association is reminding toy companies to submit their products for the first-ever Toy Fair Everywhere Influencer Choice List, powered by Clamour. The product submission deadline is Friday, August 7 at midnight (Eastern). This opportunity is open exclusively to Toy Fair Everywhere exhibitors.

21 21

President’s Letter: First Toy Fair Everywhere Market Week Delivers Vital Sales and Learning


Toy Association president & CEO Steve Pasierb recaps the successes of the first Toy Fair Everywhere market week and highlights events to look forward to in the August and September market weeks.

JUL 14

Toy Association Trends Team Builds Toy Buzz Amid Pandemic


With physical travel limited amid the pandemic, The Toy Association trends team has been “hitting the road” virtually to promote member products in broadcast segments and leading publications that have reached major audiences worldwide.

JUL 14

26,000+ Toys Unveiled on Opening Day of First-Ever Toy Fair Everywhere Market Week


The Toy Association’s first-ever Toy Fair Everywhere market week opened its virtual “doors” yesterday morning (July 13) to thousands of global retailers in search of the hottest toys and trends for Q4.

JUL 13

TeeTurtle Donates More Than $1.8 Million in Games to The Toy Foundation


Nearly 70,000 underprivileged youth and teens, including those living in underserved communities severely impacted by the COVID-19 pandemic, will be gifted with new games and clothing this summer thanks to TeeTurtle’s generous donation of more than $1.8 million in products to The Toy Foundation’s (TTF) Toy Bank.

JUL 09

Finalists Announced for Mojo Nation’s 2020 Play Creators Awards


Mojo Nation unveiled the finalists for its second annual Play Creators Awards, which celebrate the achievements of the toy and game designer community, including R&D teams, freelance inventors, and design agencies.

JUL 07

Feature Your Toys in our Mid-Year Trends Presentation During Toy Fair Everywhere


As a follow-up to The Toy Association’s popular toy trends briefing at Toy Fair New York, the Association’s trends team will reconvene virtually during Toy Fair Everywhere in August to look back at how toy trends have changed since February and the new ones that have emerged since then.

JUL 07

First-Ever “Toy Fair Everywhere” Virtual Market Week to Kick Off July 13


The first-ever Toy Fair Everywhere virtual market week, hosted by The Toy Association, will kick off next Monday, July 13. Nearly 150 exhibiting companies have signed on to showcase their hottest toys and games to global buyers and media vying to see what will be trending in Q4.