Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.
The Toy Association’s Toy Fair® 2025 Media Recap is now available. The report provides insight into global media coverage for the largest toy tradeshow in the Western Hemisphere, which took place March 1 to 4 in New York City.
As families gear up for the holiday season, People of Play™, a division of The Toy Association™, presents the Chicago Toy & Game Fair (CHITAG) from November 8 to 9 in Rosemont, IL, offering toy and game companies a unique opportunity to connect directly with media and their core end-user audiences in an engaging, hands-on environment. Booth space is now available for CHITAG, offering toy and game manufacturers a prime opportunity to engage directly with their audiences and tap into the excitement of the ultimate toy-buying time of year.
The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.
The Toy Building, located at 101 Continental Blvd., is available for lease across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025. Showroom space on the first available floor (12) is sold out, prompting the early opening of an additional floor for leasing ahead of the crucial fall preview season.
Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.
The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.
Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.
Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including an update on the Association’s ongoing advocacy against tariffs on toys.
The Toy Association held its Annual General Meeting on Saturday, March 1 during Toy Fair® in New York City. The meeting was open to all Toy Association members and Toy Fair attendees and included the election of four new members and four term renewals to the Toy Association Board of Directors. The 119th Toy Fair is taking place through Tuesday, March 4 at the Javits Center, where tens of thousands of global toy professionals are scouting the hottest new toys and games.
Toy Fair® 2025 opened its doors this morning, unveiling the future of play in the heart of New York City. Tens of thousands of global play professionals will walk through the doors of the Javits Center over the next four days to preview the hottest new toys, games, and youth entertainment products – many of which will only launch later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $42 billion U.S. toy marketplace and key markets around the globe.
The hottest toy and play trends of 2025 were unveiled today by The Toy Association™ at its 119th Toy Fair®, taking place at the Javits Center in New York City. As families seek meaningful and engaging experiences, toymakers in 2025 are responding with products that embrace personalization and value, bridge the generation gap, and support the healthy development of children everywhere.
Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.
People of Play™ (POP) will host its 25th annual Toy Fair® POP Pub event on March 3, taking place at Connolly’s Pub (121 W 45th St.) at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy. In honor of the 20th anniversary of the Young Inventor Challenge® (YIC), all ticket sales will directly benefit the program that inspires and empowers young toy and game innovators.
The wait is almost over! The 119th Toy Fair® will kick off this weekend, taking place March 1 to 4 at the Javits Center in New York City. Whether you’re going to be at Toy Fair as an exhibitor or an attendee, here’s what you need to know to maximize your experience.
Get ready to discover the hottest toy and play trends of 2025! All Toy Fair attendees are invited to attend The Toy Association's "Toy Trends Briefing" on opening day of Toy Fair®, a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.
The Toy Association will host a “Toy Safety & Legislative Update” on Monday, March 3 during Toy Fair® at the Javits Center in New York City. All registered Toy Fair attendees are invited to attend the seminar, taking place from 9:30 to 11:45 a.m. (complimentary breakfast begins at 9 a.m.) in the General Session Theatre (Hall 1D).
Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 15th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.
From top-tier industry education to an exclusive product pitch session, Toy Fair® will showcase its support for the inventor and designer community throughout the show floor. The global event, taking place at the Javits Center in New York City from March 1 to 4, promises to be a hub for innovators to connect and network.
Toy Association members are encouraged to register for the Toy Fair® Credit Meeting on Monday, March 3, open exclusively to qualified finance, credit, and operations professionals. A virtual option is available for those who cannot attend in-person.
Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, is the ultimate destination for discovering the latest toys, games, and trends in the industry. To help attendees stay up to date on all show happenings, Toy Fair has partnered with leading toy and play industry publications that provide valuable insights before, during, and after the show.