Latest News

Save the date to join us March 1 – 4, 2025, February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

OCT 31

People of Play Unveils Official Event Line-Up for POP Week

OCT31

People of Play (POP) is officially revealing the full event line-up for the 22nd annual POP Week, set to kick off next Wednesday, November 6, in Rosemont, Illinois.

OCT 24

From AI to TikTok: Toy Fair® University Unveils First Sessions for Upcoming Show

OCT24

Calling all toy professionals: class will be back in session as Toy Fair® University returns to Toy Fair, taking place March 1 to 4 at the Javits Center in New York City, with its most extensive education programming yet.

OCT 18

Toy Fair® Exhibitors Invited to ‘Freshman Class’ Educational Session

OCT18

The Toy Association will host an "Exhibitor Academy" webinar on December 3 at 2 p.m. (Eastern) that will provide first-time Toy Fair® exhibiting companies and staff all the information they need to prepare for the show, taking place March 1 to 4 at the Javits Center in New York City.

OCT 18

Vote Today for the 2024 TAGIE Awards

OCT18

The deadline is approaching for toy professionals to cast their vote for People of Play’s (POP) 17th Annual Toy & Game International Excellence (TAGIE) Awards.

OCT 15

People of Play Announces New Advisory Board Members

OCT15

People of Play (POP) announced that Mattel’s Tara McGrath, Spin Master’s Mike Bisogno, and Freeman PR’s Amy Friedland have joined Chicago Toy and Game (CHITAG) Group’s Advisory Board.

OCT 09

Innovators Wanted: Deadline Approaching to Apply for Creative Factor Inventor Day

OCT09

Calling all toy inventors, designers, and creative types! The Toy Association™ is accepting applications through Friday, November 1 for its pitch event during the Creative Factor Inventor Day program at Toy Fair® 2025.

OCT 09

Toy Industry Movers & Shakers Announced as Keynotes at POP’s Inventor Pitch & Innovation Conference

OCT09

People of Play’s Inventor Pitch & Innovation Conference, the largest and longest running toy and game inventor conference in the world, has announced toy industry movers and shakers as keynotes.

OCT 08

Toy Fair® Buyer Registration off to Strong Start

OCT08

Hundreds of retail outlets have already committed to attend Toy Fair® 2025, the largest and most influential toy & play industry event in North America. With registration officially open for just one week, nearly 700 individual retail outlets and attendees representing 54 countries have secured their spots to attend the global event, taking place March 1 to 4 at the Javits Center in New York City.

OCT 07

POP’s Inventor Pitch & Innovation Conference to Kick off with Toy Industry Leaders Roundtable

OCT07

People of Play’s (POP) Inventor Pitch & Innovation Conference, taking place November 7 to 9 at the Embassy Suites in Rosemont, IL, will kick off with an exclusive roundtable discussion featuring insights from toy industry leaders.

OCT 01

Toy Fair® Registration Opens Today

OCT01

Attendee registration is now open for Toy Fair®, the most influential industry event in North America, taking place March 1 to 4, 2025 at the Javits Center in New York City. (Press and student registration will open in November.)

SEP 24

People of Play Announces Finalists for the 2024 Toy & Game International Excellence Awards

SEP24

Finalists for the prestigious Toy & Game International Excellence (TAGIE) Awards have been announced by People of Play (POP). The TAGIEs, now in its 17th year, honor the most innovative inventors, designers, suppliers, retailers, marketers and PR teams in the toy and game industry.

SEP 20

Toy Fair® & Toy Association Staff Honored at TSE Gold 100 Awards & Summit

SEP20

Toy Fair® and The Toy Association’s efforts to elevate the global toy industry were prominently recognized at Trade Show Executive’s (TSE) Gold 100 Awards & Summit, held from September 17 to 19 in Santa Barbara, California. The event invites top trade show organizers to celebrate the best and most influential U.S.-based trade shows of the year.

SEP 19

Applications Open for Creative Factor Inventor Day at Toy Fair®

SEP19

Toy inventors and designers are invited to apply for a chance to pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair® this March. The Creative Factor Inventor Day program is now accepting submissions through Friday, November 1.

SEP 16

President's Letter: LA Fall Preview Market Week: A Celebration of Play, Purpose, and Possibilities

SEP16

As a brand-new venture for our Association, created in direct response to the evolving needs of our industry, the LA Fall Preview has already become a major networking event on the toy industry calendar for companies looking to showcase their upcoming lines and connect with key buyers during the critical fall preview season.

SEP 11

Stand Out at Toy Fair®: How to Optimize Your Online Profile

SEP11

Toy Fair® exhibitors are reminded to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Thursday, September 19 at 2 p.m. (Eastern).

SEP 10

LA Market Week is Here ... Don't Miss Out on the Excitement!

SEP10

The Toy Association’s LA Fall Preview dedicated market week kicked off yesterday evening with The Toy Foundation’s Party with a Purpose at TAO Los Angeles, which brought the toy community together for a night of celebration, entertainment, and fundraising for the Foundation’s Children’s Hospital Play Grants program.

SEP 03

LA Fall Preview: Your Guide to Market Week (Sept. 9 to 13)

SEP03

The Toy Association’s LA Fall Preview is now open, kicking off today to bring together the toy industry's top players for the month of September, with a dedicated market week filled with exciting networking events and business opportunities taking place September 9 to 13.

SEP 03

People of Play Announces Lifetime Achievement & Game Changer Honorees for 17th Annual TAGIE Awards

SEP03

People of Play, the organization known for championing toy and game industry innovators around the world, has announced this year’s Lifetime Achievement Award and Industry Game Changer Honorees for the 17th Annual Toy & Game International Excellence Awards (The TAGIEs).

AUG 30

Learn to Master Your Company’s Toy Fair® Online Profile

AUG30

Toy Fair® 2025 exhibitors can learn how to stand out and make a lasting first impression on Toy Fair attendees at the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Thursday, September 19 at 2 p.m. (Eastern).

AUG 26

Ready for LA Fall Preview? Here's How to Get the Most Out of the Marketplace

AUG26

As The Toy Association’s sold-out, inaugural LA Fall Preview kicks off next week — with a dedicated market week from September 9 to 13 — industry professionals are encouraged to make the most out of their time in LA with this helpful information to navigate the marketplace.