Latest News

Save the date to join us March 1 – 4, 2025, February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

FEB 20

Apply Today to Secure Showroom Space in Los Angeles this September


Companies interested in securing showroom space in Los Angeles this fall as part of The Toy Association™’s LA Fall Preview are encouraged to fill out this tenant interest form while space is still available.

FEB 12

Renew Your Exhibit Space for Toy Fair® 2025 by February 29


The renewal period for returning Toy Fair® exhibitors is currently open and will run through Thursday, February 29. The 119th Toy Fair, the largest and most influential North American trade show for the toy industry, will take place at the Javits Center in New York City from March 1 to 4, 2025.

FEB 08

The Toy Association™ Announces 2024 Toy Trends


From spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost, The Toy Association™ today unveiled the top trends expected to drive consumer spending on toys, games, and youth entertainment products in 2024.

JAN 30

The Toy Association™ Announces Plans for Los Angeles Presence in September


The Toy Association™ today announced it has secured a presence to conduct an LA Fall Preview scheduled to take place this September. The objective is to provide toy companies in need of showroom space with a convenient forum to share long-lead lines during the important fall time period via a collective by-appointment marketplace.

JAN 08

Toy Fair® 2025: Exhibitor Renewal Period Opens January 17


The Toy Association™ has announced that the renewal period for returning Toy Fair® exhibitors will open next Wednesday, January 17. The 119th Toy Fair, the largest and most influential North American trade show for the toy industry, will take place at the Javits Center in New York City from March 1 to 4, 2025.

JAN 02

The Toy Association™ Launches Toy Fair® University Content Series


For the first time, The Toy Association™ is making Toy Fair® University content available to all toy industry professionals through on-demand video presentations captured from the Toy Fair show floor as well as newly launched sessions.

DEC 01

Deadline Approaching: Apply for Creative Factor Inventor Day 2024 by December 29


Calling all toy inventors, designers, and artists: The Toy Association™ is accepting applications for its pitch event during the Creative Factor Inventor Day program through Friday, December 29.

NOV 27

Toy Fair® Media Impressions Reach 3.25 Billion: Read the Recap Report


The Toy Association™’s Toy Fair® 2023 Media Recap is now available online. The report provides insight into Toy Fair’s top-tier media coverage, which combined with the showcase of tens of thousands of innovative toys and games, contributed to the event’s success in generating 3.22 billion impressions to date and helping build excitement for the upcoming holiday season.

NOV 20

The Toy Foundation™’s DEI Pipeline Program Introduces First Hires into the Toy Industry


Two University of Maryland student participants of The Toy Foundation™’s Diversity, Equity, and Inclusion (DEI) Pipeline Program secured job placements during the program’s capstone event at Toy Fair®, a five-day program that offered networking, recruitment, and educational opportunities for talented and diverse students.

NOV 13

Creative Factor Inventor Day Returns in 2024


Following a successful Creative Factor Inventor Day at Toy Fair® 2023, where 24 selected inventors pitched their playthings to companies including Jazwares, Melissa & Doug, Spin Master, Crayola, Basic Fun!, Fat Brain Toys, and more, The Toy Association™ has announced that the event will return virtually on Monday, March 4, 2024.

NOV 03

UFI Names Kimberly Carcone as Vice Chair of Newly Launched North American Chapter


UFI, the Global Association of the Exhibition Industry, appointed Kimberly Carcone, executive vice president of global market events at The Toy Association™, as vice chair of the newly created North American chapter of the organization.

OCT 31

Halloween Pavilion's Success at Toy Fair® Paves Way for Future Seasonal Exhibits


Following the success of the Halloween Pavilion at Toy Fair 2023, The Toy Association anticipates new collaborations and opportunities to curate seasonal showcases at future events, opening more doors for the toy community to parallel industries.

OCT 23

Toy Fair® 2023 Trends Briefing: Recording Now Available


The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair 2023 in New York City, is now available to view online.

OCT 20

Hundreds of University Students Attend Student Congress Day at Toy Fair®


Nearly 300 university students from 18 states attended Student Congress Day at Toy Fair®, which took place on Sunday, October 1 at the Javits Center in New York City.

OCT 16

Toy Companies Can Exhibit in New Toy Fair® Pavilion at Total Home & Gift Market in January


Applications are now open for toy and game companies looking to exhibit at the debut Toy Fair® Pavilion during The Temps at the Dallas Total Home & Gift Market, taking place January 10 to 13, 2024 at the Dallas Market Center.

OCT 13

An Open Letter to Our Toy Association Members: The Future of Toy Fair®


The Toy Association's Board of Directors discusses the future of Toy Fair, while emphasizing the board's common and unwavering goal: the prosperity of the toy industry and the growth of our businesses through healthy play.

OCT 12

Toy Fair® 2023 Captures the Attention of Global Press


Toy Fair® attracted more than 800 registered media — including print and broadcast journalists; radio and podcast hosts; and an array of top-tier kid and family content creators — who attended the North American toy event to highlight the most buzzworthy toys and games ahead of the upcoming holiday season and get a sneak peak what’s ahead for 2024.

OCT 10

We Want Your Input: Toy Fair® Survey to Collect Feedback from Play Community


The Toy Association™ is conducting a brief survey as part of its regular post-show outreach to gauge stakeholders’ sentiments about Toy Fair® in order to ensure it continues to align with the evolving needs and preferences of the toy and play industry.

OCT 10

Toy Fair® Unites Global Toy Community & Showcases Innovation in Play


Uniting the global play community in New York City for the first time since 2020, Toy Fair, which took place from September 30 to October 3, underscored the creativity, business & networking opportunities, and exchange of information that define the industry.

OCT 09

Toy Fair® Exhibitors Help Deliver Play to More than 30,000 Children through The Toy Bank℠


At the close of the 118th Toy Fair® last week, The Toy Foundation’s (TTF) Toy Bank℠ collected nearly $2 million in toys, books, games, and other playthings from hundreds of exhibitors. These toys will impact more than 30,000 children in New York City, across the country, and around the world.