MAR 01

Toy Fair Everywhere Attracts Top Retailers with 24/7 Model


On February 13, Toy Fair Everywhere, the B2B e-commerce platform connecting toy buyers and sellers, moved to a 24/7 model and is already garnering the attention of major retailers.

FEB 16

#ToyFairLife Taps into Spirit of the Toy Community


Over the past week, the toy community has taken to social media to share their favorite Toy Fair New York moments of the past, proving the passion for play — despite the lack of a physical show — is alive and well.

FEB 16

Toy Association Announces Top Toy Trends of 2021


After a historic year that saw U.S. toy sales skyrocket with millions of families stuck at home, The Toy Association today unveiled the top toy trends that are expected to drive industry sales in 2021.

FEB 12

Toy Association Announces 2021 Toy of The Year Award Winners


Play professionals and toy fans from around the globe gathered virtually today to honor the year’s most outstanding playthings and inspiring individuals at The Toy Association’s 21st annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Proceeds from the TOTY awards program support the charitable work of The Toy Foundation.

FEB 09

Toy Fair Dallas Exhibitors: Face-to-Face Events Return in October 2021


Applications are now being accepted to secure exhibit space for Toy Fair Dallas and reunite face-to-face with your toy industry colleagues from Tuesday, October 5 to Thursday, October 7, 2021.

FEB 09

#ToyFairLife: Celebrate Toy Fair & The Industry


The Toy Association is inviting the global toy community to come together during what would have been Toy Fair New York – February 13 through 16 – and help us throwback to the best Toy Fair memories of the past.

FEB 08

Toy Fair Everywhere Opens for Year-Round Business on Feb. 13


Toy Fair Everywhere, The Toy Association’s digital platform connecting buyers and sellers who want to grow their business, will officially open its year-round doors to buyers this Saturday, February 13 at

JAN 26

PJs Welcome at This Year’s Virtual TOTY Gala; Reserve Your Free Ticket Through Feb. 9


While the dress code for this year’s Toy of the Year (TOTY) Awards gala might be a bit more casual (PJs welcome), the “Oscars” of the toy industry will live on in an exciting new virtual format that invites play-lovers around the world to the industry-exclusive party for the first time ever.

JAN 19

Mark Your Calendar: 2021 Toy Trends to be Revealed February 16


In 2020, consumers around the world sought comfort and edutainment through toys and games that sparked sales growth across multiple categories of playthings. Now, The Toy Association’s trends team will come together in a digital release of its “Toy Trends Briefing” on February 16, to unveil the top toy and play trends emerging in 2021.

12 JAN

Toy Association 2021-2022 Events: What You Need to Know


Toy News Tuesday editors caught up with Kimberly Carcone, The Toy Association’s vice president of market events, to talk about the Association’s mix of digital and live event offerings for 2021-2022. Here’s what she had to say…

JAN 07

The Toy Association Sets 2021-2022 Trade Show & Marketplace Plans


As COVID-19 remains insufficiently resolved, The Toy Association has announced that it will not conduct an interim trade show in New York for 2021, which was previously planned to take place May 1 to 4.

JAN 05

Deadline Approaching: Free Product Publicity Opportunity


The Toy Association’s annual “Toy Trends Briefing” is going virtual this February. Toy companies are invited to submit their products to be considered for this exclusive opportunity by completing the product information form by Friday, January 15.

DEC 18

Connect with Claire’s Buyers in February: Toy Association to Host New Preview Day


The Toy Association will host a virtual product preview day with leading specialty retailer, Claire’s, on February 4, 2021.

DEC 01

Get Your Free Tickets for the Virtual 2021 Toy of the Year Awards


Tickets are now on sale for the virtual Toy of the Year (TOTY) Awards, taking place on Friday, February 12, 2021. For the first time ever, toy fans everywhere are invited to attend!

NOV 16

Pitch Urban Outfitters Buyers; Apply by Nov. 22 for Product Preview


On December 17, The Toy Association will host a virtual product preview day to offer selected toy suppliers the opportunity to present their toys and games to the Urban Outfitters buying team.

NOV 16

Have Your Toys Considered for Spencer's Product Preview; Deadline is Nov. 22


Are you looking to have your toys and games featured on the shelves of Spencer’s? Here is your chance; On December 16, The Toy Association will host a virtual product preview day for toymakers not currently selling to the retailer to pitch their playthings.

NOV 13

Support The Toy Foundation's Work with Your TOTY 2021 Digital Tribute Book Ad


Toy companies looking to lend their support to children in vulnerable situations can do so while promoting their brands by reserving ad space in The Toy Foundation’s (TTF) 2021 Tribute Book, the official event program for the virtual 21st Toy of the Year (TOTY) Awards ceremony.

NOV 09

New Toy Association Preview Day to Connect Toy Companies with Family Dollar Buyers (Dec. 9)


The Toy Association has announced that it will host a virtual product preview day with Family Dollar on December 9. Toy companies are invited to apply for this exclusive opportunity by Sunday, November 15 at 5 p.m. (Eastern). Priority will be given to Toy Association members.

NOV 03

Help Your Favorite Toy Take Home a TOTY


Today might mark Election Day in the U.S., but in the toy industry a whole different kind of election season got underway last Thursday as the 2021 Toy of the Year (TOTY) Awards finalists were revealed by The Toy Association.

OCT 29

2021 Toy of the Year (TOTY) Award Finalists Unveiled


From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season.