Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.
Toy Fair® 2026 exhibitors are encouraged to mark their calendars for several upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful show.
Toy companies and play professionals interested in participating in the next Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined as follows.
Nominations are now open for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by the People of Play™.
With applications now open for Toy Fair® University speaker presentations, Toy News Tuesday editors caught up with Jackie Retzer, director of event management at The Toy Association™, to pull back the curtain on what it takes to land a spot on the Toy Fair University stage.
The renewal application period for returning Toy Fair® exhibitors is scheduled to open on June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.
As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing, offering a solution for companies that require a presence in LA without a long-term commitment.
This year’s Chicago Toy & Game Fair (CHITAG) will take place November 8 to 9 in Rosemont, IL, during the first-ever “Wishlist Weekend” — a new celebration designed to kick off the holiday shopping season with discovery and hands-on fun.
The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1.
The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.
The Toy Building, located at 101 Continental Blvd., is available for lease across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025. Showroom space on the first available floor (12) is sold out, prompting the early opening of an additional floor for leasing ahead of the crucial fall preview season.
Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.
The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.
Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.
The Toy Association held its Annual General Meeting on Saturday, March 1 during Toy Fair® in New York City. The meeting was open to all Toy Association members and Toy Fair attendees and included the election of four new members and four term renewals to the Toy Association Board of Directors. The 119th Toy Fair is taking place through Tuesday, March 4 at the Javits Center, where tens of thousands of global toy professionals are scouting the hottest new toys and games.
The hottest toy and play trends of 2025 were unveiled today by The Toy Association™ at its 119th Toy Fair®, taking place at the Javits Center in New York City. As families seek meaningful and engaging experiences, toymakers in 2025 are responding with products that embrace personalization and value, bridge the generation gap, and support the healthy development of children everywhere.
Toy Fair® 2025 opened its doors this morning, unveiling the future of play in the heart of New York City. Tens of thousands of global play professionals will walk through the doors of the Javits Center over the next four days to preview the hottest new toys, games, and youth entertainment products – many of which will only launch later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $42 billion U.S. toy marketplace and key markets around the globe.
Toy Fair® will unveil a world of play at the Javits Center in New York City, where creative toy companies — from startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.
The wait is almost over! The 119th Toy Fair® will kick off this weekend, taking place March 1 to 4 at the Javits Center in New York City. Whether you’re going to be at Toy Fair as an exhibitor or an attendee, here’s what you need to know to maximize your experience.
Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 15th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.
Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, is the ultimate destination for discovering the latest toys, games, and trends in the industry. To help attendees stay up to date on all show happenings, Toy Fair has partnered with leading toy and play industry publications that provide valuable insights before, during, and after the show.