Latest News

Save the date to join us March 1 – 4, 2025, February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

JUL 25

LA Fall Preview: Circana to Present Update on U.S. Toy Industry Performance

JUL25

Circana will deliver a “State of the U.S. Toy Industry — Fall Update” presentation on Tuesday, September 10 at 10 a.m. (Pacific), during The Toy Association’s LA Fall Preview market week.

JUL 22

The Importance of Play at Children’s Hospitals

JUL22

Kathleen Campisano, global chief marketing officer at Beacon Media Group and vice chair of The Toy Foundation, discussed how play improves pediatric care with representatives from Maimonides Health and Hope for Henry.

JUL 22

In LA During Market Week? Don’t Miss “Party with a Purpose” Fundraiser for Children’s Hospitals

JUL22

Mark your calendars to make a difference: Attend The Toy Foundation’s “Party with a Purpose” and be a part of an industry-wide movement to bring the joy of play to hospitalized children across the country.

JUL 22

Prep for the Preview: How to Make the Most of Your Time at LA Fall Preview

JUL22

With just weeks left to go until The Toy Association’s sold-out, inaugural LA Fall Preview, industry professionals are encouraged to make the most out of their time in Los Angeles with helpful information to navigate the marketplace.

JUL 17

Learn to Master Your Company’s Toy Fair® Online Show Profile

JUL17

Toy Fair® 2025 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Your Map Your Show Profile,” taking place Tuesday, August 20 at 2 p.m. (Eastern).

JUL 16

President’s Letter: The LA Fall Preview is Officially Sold Out!

JUL16

Greg Ahearn, president & CEO of The Toy Association™, announces that the Association’s first-ever LA fall marketplace is officially sold out, with 78 toy companies securing space at 2250 East Imperial Highway in El Segundo, the heart of LA’s “toy district.”

JUL 15

Nominations are Now Open for the 2025 Toy of the Year® Awards

JUL15

Nominations are officially open for the 25th Toy of the Year® (TOTY®) Awards, taking place February 28, 2025 at Cipriani’s 42nd Street in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 23, 2024 for consideration across 16 categories.

JUL 15

Legendary Rock Band Blues Traveler to Headline “Party with a Purpose”

JUL15

Blues Traveler will play a can’t-miss performance at The Toy Foundation’s “Party with a Purpose,” taking place September 9 at TAO Los Angeles.

JUL 08

Meet with 75+ Manufacturers in September at The Toy Association’s LA Fall Preview

JUL08

The countdown is officially on for The Toy Association’s LA Fall Preview, taking place in September at 2250 East Imperial Highway in El Segundo, CA. Retailers and industry professionals can now register to connect with more than 75 manufacturers all under one roof throughout the entire month, with a dedicated market week (including not-to-miss industry networking events) taking place September 9 to 13.

JUL 08

Apply by July 12 to Present on the Toy Fair® University Global Stage

JUL08

Industry thought leaders have until this Friday, July 12 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from March 1 to 4, 2025 at the Javits Center in New York City.

JUL 08

Buzz is Building for Toy Fair® New York as Global Toy Industry Gears Up for 2025

JUL08

Preparations for Toy Fair 2025 are in full swing, with nearly 600 exhibitors already registered to showcase their latest innovations in front of a massive audience of global retail buyers, licensors, media, and more. Additionally, show organizers have announced that both Mattel and Hasbro will exhibit on-site at New York City’s Javits Center, joining first time exhibitors, international companies, and established global brands at the iconic marketplace, taking place March 1 to 4, 2025.

JUL 08

“Party with a Purpose” to Raise Money for Children’s Hospitals

JUL08

One of the toy industry’s top philanthropic missions is to bring play to children, particularly those in hospitals serving predominantly low-income communities. The Toy Foundation’s (TTF) “Party with a Purpose,” taking place Monday, September 9 at TAO Los Angeles, is an opportunity for the toy industry to join together and help improve pediatric care nationwide.

JUN 21

Maximize Exposure: Submit Your LA Showroom Details for Fall Previews

JUN21

Any company that has showroom space in Los Angeles and will participate in 2025 preview activity is reminded to share their listing information to be included in The Toy Association’s outreach to its network of buyers and play professionals.

JUN 20

July 16 Exhibitor Academy Session: How to Stand Out at Toy Fair® 2025

JUN20

Toy Fair® 2025 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Tuesday, July 16 at 2 p.m. (Eastern).

JUN 20

Toy Fair® Named to Annual Gold 100 Trade Show List

JUN20

The Toy Association™’s Toy Fair® earned a place on Trade Show Executive (TSE) magazine’s Gold 100 List for the 2023 show.

JUN 17

Spotlight on Otis College, Host of the LA Fall Preview Networking Party (Sept. 10)

JUN17

The Toy Association’s LA Fall Preview Networking Party, taking place September 10 during the LA Fall Preview market week, is set to bring together professionals from across the toy, licensing, and entertainment industries for an evening of connection and celebration.

JUN 13

Innovators Wanted: Deadline Approaching for Toy Fair® University Presentation Applications

JUN13

The Toy Association™ is reminding toy industry thought leaders of a July 12 deadline to submit presentation applications for Toy Fair® University, taking place throughout the show from March 1 to 4, 2025 at the Javits Center in New York City.

JUN 10

Attendee Registration is Now Open for The Toy Association’s LA Fall Preview

JUN10

Retailers and industry professionals can now register for The Toy Association’s LA Fall Preview, taking place for the month of September — with a dedicated market week from September 9 to 13 — at 2250 East Imperial Highway in El Segundo.

JUN 03

Toy Fair® 2025 Rolls out Reduced Badge Fees, New Registration Policies, & More

JUN03

In response to valuable feedback from attendees and exhibitors, The Toy Association™ has implemented a series of registration updates for Toy Fair 2025, including rolled back prices, complimentary badges, and more.

MAY 22

Visual Merchandising Initiative Returns to Toy Fair® 2025

MAY22

All Toy Fair® attendees will once again feel a more open and welcoming experience walking around the exhibit floor as the visual merchandising initiative returns to the show, taking place March 1 to 4, 2025 at the Javits Center in New York City.