Toy Fair University

At Toy Fair University, we ignite creativity, encourage meaningful dialogue, and inspire innovative solutions for the business of play.

Explore essential industry topics such as the metaverse, licensing, business development, sustainability, and more, guided by expert speakers and panelists – all from the comfort of your screen and the convenience of your schedule.

Build with Success in Mind

Build with Success in Mind

Hunter Finlay, Klugonyx Group, LLC

Jason Klug, Klugonyx Group, LLC


Understand the challenges of building a new product in this digital session. Whether you're a new or experienced founder, learn the importance of proactive decision-making and forward-thinking to enhance your product's success and profitability.

Personalizing Toys: From Digital to IRL

Personalizing Toys: From Digital to IRL

Hamutal (Tula) Schieber, Schieber Research


Discover how personalization, fueled by Gen Alpha’s expectations and advanced technologies, can transform your business across product innovation, retail, e-commerce, content, and marketing in this session.

When presented at Toy Fair, this session was a part of the Trends track.

The American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and  Kids’ Routines and Media Lives

The American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines and Media Lives

Philippe Guinaudeau, Brand Trends


Join this panel discussion to uncover growth opportunities, tackle obstacles, and explore essential success factors in the U.S. toy market, from children's preferences to parent shopping behaviors.

When presented at Toy Fair, this session was a part of the Research track.

Media Mix Matters: The Single Biggest Determinant to Brand Success in 2024 will be Media Mix Effectiveness

Media Mix Matters: The Single Biggest Determinant to Brand Success in 2024 will be Media Mix Effectiveness

Rebecca Blumberg, Paramount

Kathleen Campisano, Beacon Media

Josh Eisinger, My Blockboard

Cristina Liquori, The Lego Group

Samantha Mefail, Beacon Media


Join our panel with industry leaders from The Lego Group, Paramount, Beacon Media, and BlockBoard, as they discuss the dynamic media mix landscape and its impact on marketers in 2024, covering topics like fragmented media, data precision, in-app gaming, media-breaking moments, and upcoming trends.

How to Create Great Licensed Toys

How to Create Great Licensed Toys

Stephanie Bailey, Paramount

Billy Langsworthy, Mojo Nation


This panel offers key insights into designing exceptional licensed toys, emphasizing authenticity and opportunities for inventors. Hosted by Mojo Nation's Billy Langsworthy and Stephanie Bailey, VP of Global Toys at Paramount, it explores the success of iconic brands like Teenage Mutant Ninja Turtles in the industry.

When presented at Toy Fair, this session was a part of the Licensing track.

NASA, Toys and the Artemis Generation

NASA, Toys and the Artemis Generation

Aimee Crane, NASA

Patricia Moore, NASA

Maureen O'Brien, NASA


Dive into the intersection of pop culture, space, and toys with NASA's Artemis missions, offering new opportunities to incorporate STEM and space content into play. This panel features NASA's plans for moon exploration and their guidelines for partnering with toys and brands.

Toy Sourcing: The Next 10 Years

Toy Sourcing: The Next 10 Years

Steve Reece, Kids Brand Insight


This session discusses the transformation from a China-centric sourcing model to multi-hub approach in the toy industry, uncovering the driving forces behind the shift and learning how to assess manufacturing geographies effectively.

When presented at Toy Fair, this session was a part of the Research track.

Lessons from Pinocchio: Authenticity, Innovation & Humility in Toys

Lessons from Pinocchio: Authenticity, Innovation & Humility in Toys

Joe Burke, VICTURY Sports - Maker of Ollyball


Uncover the impact of authenticity, innovation, and humility in the toy industry in this session. Explore authenticity's influence from clicks to communities and discover the art of staying authentic and innovative with a 'survival mindset.’

Creating a World Where Every Child has the Opportunity to Play

Available on 2/28/24

Creating a World Where Every Child has the Opportunity to Play

Lynne Corry, Giving Friends

Pam Mastrota, The Toy Foundation

Nancy Molenda, Mattel Children's Foundation & Corporate Philanthropy

Deb Silver, Jazwares

Laurie Stongin, Hope for Henry


The Toy Foundation strives to bring comfort, joy, and the transformative benefits of play to children in need worldwide. Join this panel discussion on their mission of ensuring every child's opportunity to play.

When presented at Toy Fair, this session was a part of the Foundation track.

The Power of Authenticity: Sustainability in Toys

Available on 3/13/24

The Power of Authenticity: Sustainability in Toys

Kristin Morency Goldman, The Toy Association, Inc.

Bryan Mundell, Adventerra Games

Jessica Jama (Rodgers), hand2mind

Craig Skinner, Crayola LLC


This panel discusses the trend of authentic, sustainable toys and how companies can meet the demands of conscious consumers, fostering positive change.

When presented at Toy Fair, this session was a part of the Sustainability track.

Outside The Toy Box: The Benefits of Licensing

Available on 3/13/24

Outside The Toy Box: The Benefits of Licensing

Maura Regan, Licensing International


In a distracted entertainment landscape, brand building is vital to engage kids. Discover the $315-billion global licensing industry and learn how to grow your toy and game properties through various licensing strategies and brand collaborations.

When presented at Toy Fair, this session was a part of the Licensing track.

Why Specialty Toy Stores Crush the Marketing Game (and Make Bank Doing It)

Available on 3/27/24

Why Specialty Toy Stores Crush the Marketing Game (and Make Bank Doing It)

Lisa Orman, KidStuff Public Relations


This session explores how specialty toy stores utilize marketing and PR to foster customer loyalty, boost product sales, and create a sense of community, resulting in increased sales and positive testimonials.

When presented at Toy Fair, this session was a part of the Retail track.

From Online to On Screen: How to Scale and Grow Your Brand Across Categories

Available on 3/27/24

From Online to On Screen: How to Scale and Grow Your Brand Across Categories

Callie Christensen, Slumberkins

Kelly Oriard, Slumberkins


Learn how Slumberkins co-founders scaled their children's education and emotional health brand from a $200 loan to a cross-category brand while expanding rapidly and staying true to their mission through partnerships with companies like the Jim Henson Company and Apple.

Innovating Around a Core Technology

Available on 4/10/24

Innovating Around a Core Technology

Hunter Morris, Boogie Board


With social media & a variety of other external factors fueling an influx of toy trends, it can be difficult for brands (especially smaller ones) to balance innovation and efficiency. This discussion will show viewers how they can innovate around their core technology (vs. starting fresh each time) in a way that still allows for category inventiveness, reaching nuanced audiences and delivering tailored benefits and play outcomes.

Small Toy Shops with Big Toy Hearts: The Role of Mom-and-Pop Shops in Today's Toy Industry

Available on 4/24/24

Small Toy Shops with Big Toy Hearts: The Role of Mom-and-Pop Shops in Today's Toy Industry

Jonathan Alexandratos, 239 Play / Dan's Parents' House

Reina Mia Brill, 239 Play / Dan's Parents' House

Johnpaul Ragusa, Imperial Castle Toy Shop

Dan Treiber, 239 Play / Dan's Parents' House


Hear top independent toy shops in the Tri-State Area discuss their origin stories, community contributions, manufacturer needs, and their vital role as connectors between producers and their unique customer base, strengthening industry relationships for post COVID-19 recovery.

When presented at Toy Fair, this session was a part of the Retail track.

Integrating Kid and Toy Influencers Into Your Omnichannel Marketing Plans

Available on 4/24/24

Integrating Kid and Toy Influencers Into Your Omnichannel Marketing Plans

Sherri Langburt, BabbleBoxx


Learn how to efficiently utilize top kid and toy influencers into your marketing strategies, reducing costs while maximizing effectiveness, with real-world examples from Spin Master, Moose Toys, and Disney illustrating how influencers elevate toy brand marketing across various channels.

How Manufacturers and Retailers Can Be Their Own Social Media Influencer

Available on 5/8/24

How Manufacturers and Retailers Can Be Their Own Social Media Influencer

Jamie Salvatori, Vat19.com


Discover strategies for manufacturers and retailers to become social media influencers, emphasizing rapid fanbase cultivation through creative content creation.

Is Your Brand Protected

Is Your Brand Protected

Stephanie Pottick, Pottick Law PC


Safeguard your brand or product for success in this session. Get essential tips for protecting your intellectual property when pitching, licensing, or selling. This is a must-attend for brand owners, inventors, licensors, licensees, and anyone interested in product protection.

The Art of Play: from Sketch to Shelf

The Art of Play: from Sketch to Shelf

Kenny Kiernan, Kenny Kiernan Illustration & Design Studio

Brett Klisch, Peru Meridian Studios

Carlos Mendoza III, Artisan Social Club

Louise White, Toy Design & Invention


This panel showcases the expertise of top toy packaging illustrators and designers. They present case studies and artwork-in-progress, ordering valuable insights into the creative process from the initial concept to the final finished product.

IP in the Toy Industry

Available 2/28/24

IP in the Toy Industry

Francesco Sardone, Carter, DeLuca & Farrell LLP


Gain an overview of Intellectual Property protection options, from patents to trademarks and copyrights, along with their associated benefits and costs, illustrated with examples from the toy industry.

Intellectual Property Protections Available for Toy Products in the USA

Available 3/27/24

Intellectual Property Protections Available for Toy Products in the USA

Joshua C. Harrison, Barcelo, Harrison & Walker, LLP


Gain a comprehensive understanding of copyright, trademarks, patents, and trade secrets as they relate to toy products, ensuring the protection of your innovative ideas in the industry.

Meet the United Inventors Association: Toy Hub

Available 4/10/24

Meet the United Inventors Association: Toy Hub

Elizabeth Dougherty, U.S. Patent and Trademark Office

Dougal Grimes, Spin Master

Scott Landsbaum, United Inventors Association

Trina McFarland, TinkerTini

Matt Nuccio, Design Edge Inc.


Meet the United Inventors Association (UIA) and its team, supporting toy inventors in navigating the industry and empowering inventors through education, access, and advocacy in this panel.

Designing Toy Packaging

Available 4/24/24

Designing Toy Packaging

Matt Nuccio, Design Edge Inc.


Discover key factors in successful toy packaging design, differentiating "mass market," "specialty retail," and "online" packaging, copy placement, sizing for retail planograms, and common design pitfalls in this session.

3D Printing and the Digital Factory

Available 5/8/24

3D Printing and the Digital Factory

Brett Klisch, Peru Meridian Studios

Christina Perla, Makelab


In this panel, explore the benefits of 3D printing in custom design, cost-effective production, and hyper-localized manufacturing.

Keep Your Top Talent from Becoming Someone Else’s

Keep Your Top Talent from Becoming Someone Else’s

Lisa Ryan, CSP, Grategy


Managing employees in today's competitive labor market can be both challenging and rewarding. Join this session to develop effective leadership skills that will help you retain and inspire your team. Great managers can be cultivated, not just born.

Breaking Barriers Increasing Representation in Toys for a More Inclusive World

Breaking Barriers Increasing Representation in Toys for a More Inclusive World

Julie Kerwin, IAmElemental

Elenor Mak, Jilly Bing

Yelitsa Jean-Charles, Healthy Roots


This panel aims to challenge traditional narratives in the toy industry, ushering in a new era of toys and play patterns while breaking barriers to enhance representation for a more inclusive world.

Recruiting & Retaining Diverse Talent Across the Industry

Available 4/10/24

Recruiting & Retaining Diverse Talent Across the Industry

Dr. Zabina Bhasin, M.D., In KidZ Co

Jay Dotson, Jazwares

Dominique Mueller, Target

Courtney Oliver, Paramount Global

Mason Williams, Mattel


Learn effective strategies for recruiting and retaining diverse talent across all levels in the toy industry, highlighting its importance for growth, presented by The Toy Foundation and Women in Toys, Licensing & Entertainment.

When presented at Toy Fair, this session was a part of the Foundation track.

Addressing the Literacy Crisis Through Toys

Addressing the Literacy Crisis Through Toys

Clement Chau PhD, Leapfrog


Over 60% of U.S. fourth graders are reading below grade level, with COVID exacerbating the issue. This session explores how we work with education experts to design toys that prioritize children’s needs and support early literacy.

The Importance of Screen-Free Coding For Our Next Generation

The Importance of Screen-Free Coding For Our Next Generation

Michael Blaustein, Learning Resources


Discover the benefits of early-age coding and its role in developing language skills and fostering STEM's 4Cs (Communication, Collaboration, Critical Thinking, and Creativity) in this session.

MESH: How Toys and Games can Build Kid’s Mental Health Now and For the Future

Available 2/28/24

MESH: How Toys and Games can Build Kid’s Mental Health Now and For the Future

Dr. Deborah Gilboa MD, Family Physician

Rachele Harmuth, ThinkFun


In this session you will discover how toys and games can foster children's Mental, Emotional, and Social Health (MESH) for a resilient future.

Promote Your Products Benefits with Independent Accreditation

Available 3/13/24

Promote Your Products Benefits with Independent Accreditation

Frances Cain, The Good Play Guide


Discover the influence of independent accreditations on purchasing decisions and marketing strategies and learn how to make your products stand out from the crowd. 

Kids and The Creator Economy

Kids and The Creator Economy

Melissa Hunter, Family Video Network

Robin Raskin, Virtual Events Group

Leah Ringelstein, Zigazoo

Sydney Wiseman, WowWee


Discover how the new generation of Kid-trepreneurs is reshaping the toy industry by building games, influencing others on platforms like TikTok and YouTube, and turbo-charging toy brands.

The Phygital Flywheel

The Phygital Flywheel

Michael Adler, VeVe

Sam Drozdov, Super League Gaming

Lisa Mayer, Boss Beauties

Brian Trunzo, Polygon Labs

Sharon Weisman, PowerStation Studios


In this panel, learn how to enable your community to benefit from supporting the mission and leverage Web3 technology to create new revenue streams and forge stronger connections with your consumers.

How the Toy Industry Can Use Generative AI

Available 2/28/24

How the Toy Industry Can Use Generative AI

Ben Erwin, XR & Emerging Technologies Consultant

Matthew Leopold, Alibaba

Robin Raskin, Virtual Events Group

Sneh Vaswani, Miko


Learn how to leverage generative AI programs like ChatGPT and Dall-E2 in the toy industry, from concept creation to marketing. This panel will guide you in becoming a 'prompt whisperer,' putting AI to work.

Brand From Online to On ScreenFrom Online to On Screen: How Can Interactive, Virtual Worlds Help Your Business?

Available 3/13/24

Brand Marketing in the Metaverse: How Can Interactive, Virtual Worlds Help Your Business?

Tamra Knepfer, Metabrands


Explore the Metaverse's role in brand marketing, with a focus on the success of toy brands and retailers in virtual worlds, representing the most crucial technological and marketing advancement since the introduction of the internet.

Marketing in the Metaverse: Growing a Virtual Community Around Your Brand

Available 3/27/24

Marketing in the Metaverse: Growing a Virtual Community Around Your Brand

MK Bedosky, Gen City Labs


Discover how gamifying ownership and curating an interactive brand community can lead to a powerhouse of social presence across platforms, empowering community members to amplify their love for your brand, toys, or experiences in this session.

Imagination Connected: Bringing 'Creative Toys' to the Metaverse

Available 4/10/24

Imagination Connected: Bringing 'Creative Toys' to the Metaverse

David Kleeman, Dubit Limited


Discover the significance of 'creative toys' for 8-12-year-olds and the 'iCan Generation,' exploring imaginative skills and insights on expanding physical creativity into the virtual realm from Dubit, a metaverse studio.

Build with Success in Mind

Build with Success in Mind

Hunter Finlay, Klugonyx Group, LLC

Jason Klug, Klugonyx Group, LLC


Understand the challenges of building a new product in this digital session. Whether you're a new or experienced founder, learn the importance of proactive decision-making and forward-thinking to enhance your product's success and profitability.

Is Your Brand Protected

Is Your Brand Protected

Stephanie Pottick, Pottick Law PC


Safeguard your brand or product for success in this session. Get essential tips for protecting your intellectual property when pitching, licensing, or selling. This is a must-attend for brand owners, inventors, licensors, licensees, and anyone interested in product protection.

Keep Your Top Talent from Becoming Someone Else’s

Keep Your Top Talent from Becoming Someone Else’s

Lisa Ryan, CSP, Grategy


Managing employees in today's competitive labor market can be both challenging and rewarding. Join this session to develop effective leadership skills that will help you retain and inspire your team. Great managers can be cultivated, not just born.

Breaking Barriers Increasing Representation in Toys for a More Inclusive World

Breaking Barriers Increasing Representation in Toys for a More Inclusive World

Julie Kerwin, IAmElemental

Elenor Mak, Jilly Bing

Yelitsa Jean-Charles, Healthy Roots


This panel aims to challenge traditional narratives in the toy industry, ushering in a new era of toys and play patterns while breaking barriers to enhance representation for a more inclusive world.

Personalizing Toys: From Digital to IRL

Personalizing Toys: From Digital to IRL

Hamutal (Tula) Schieber, Schieber Research


Discover how personalization, fueled by Gen Alpha’s expectations and advanced technologies, can transform your business across product innovation, retail, e-commerce, content, and marketing in this session.

When presented at Toy Fair, this session was a part of the Trends track.

The American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and  Kids’ Routines and Media Lives

The American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines and Media Lives

Philippe Guinaudeau, Brand Trends


Join this panel discussion to uncover growth opportunities, tackle obstacles, and explore essential success factors in the U.S. toy market, from children's preferences to parent shopping behaviors.

When presented at Toy Fair, this session was a part of the Research track.

Addressing the Literacy Crisis Through Toys

Addressing the Literacy Crisis Through Toys

Clement Chau PhD, Leapfrog


Over 60% of U.S. fourth graders are reading below grade level, with COVID exacerbating the issue. This session explores how we work with education experts to design toys that prioritize children’s needs and support early literacy.

Media Mix Matters: The Single Biggest Determinant to Brand Success in 2024 will be Media Mix Effectiveness

Media Mix Matters: The Single Biggest Determinant to Brand Success in 2024 will be Media Mix Effectiveness

Rebecca Blumberg, Paramount

Kathleen Campisano, Beacon Media

Josh Eisinger, My Blockboard

Cristina Liquori, The Lego Group

Samantha Mefail, Beacon Media


Join our panel with industry leaders from The Lego Group, Paramount, Beacon Media, and BlockBoard, as they discuss the dynamic media mix landscape and its impact on marketers in 2024, covering topics like fragmented media, data precision, in-app gaming, media-breaking moments, and upcoming trends.

Kids and The Creator Economy

Kids and The Creator Economy

Melissa Hunter, Family Video Network

Robin Raskin, Virtual Events Group

Leah Ringelstein, Zigazoo

Sydney Wiseman, WowWee


Discover how the new generation of Kid-trepreneurs is reshaping the toy industry by building games, influencing others on platforms like TikTok and YouTube, and turbo-charging toy brands.

The Art of Play: from Sketch to Shelf

The Art of Play: from Sketch to Shelf

Kenny Kiernan, Kenny Kiernan Illustration & Design Studio

Brett Klisch, Peru Meridian Studios

Carlos Mendoza III, Artisan Social Club

Louise White, Toy Design & Invention


This panel showcases the expertise of top toy packaging illustrators and designers. They present case studies and artwork-in-progress, ordering valuable insights into the creative process from the initial concept to the final finished product.

How to Create Great Licensed Toys

How to Create Great Licensed Toys

Stephanie Bailey, Paramount

Billy Langsworthy, Mojo Nation


This panel offers key insights into designing exceptional licensed toys, emphasizing authenticity and opportunities for inventors. Hosted by Mojo Nation's Billy Langsworthy and Stephanie Bailey, VP of Global Toys at Paramount, it explores the success of iconic brands like Teenage Mutant Ninja Turtles in the industry.

When presented at Toy Fair, this session was a part of the Licensing track.

NASA, Toys and the Artemis Generation

NASA, Toys and the Artemis Generation

Aimee Crane, NASA

Patricia Moore, NASA

Maureen O'Brien, NASA


Dive into the intersection of pop culture, space, and toys with NASA's Artemis missions, offering new opportunities to incorporate STEM and space content into play. This panel features NASA's plans for moon exploration and their guidelines for partnering with toys and brands.

The Importance of Screen-Free Coding For Our Next Generation

The Importance of Screen-Free Coding For Our Next Generation

Michael Blaustein, Learning Resources


Discover the benefits of early-age coding and its role in developing language skills and fostering STEM's 4Cs (Communication, Collaboration, Critical Thinking, and Creativity) in this session.

The Phygital Flywheel

The Phygital Flywheel

Michael Adler, VeVe

Sam Drozdov, Super League Gaming

Lisa Mayer, Boss Beauties

Brian Trunzo, Polygon Labs

Sharon Weisman, PowerStation Studios


In this panel, learn how to enable your community to benefit from supporting the mission and leverage Web3 technology to create new revenue streams and forge stronger connections with your consumers.

Toy Sourcing: The Next 10 Years

Toy Sourcing: The Next 10 Years

Steve Reece, Kids Brand Insight


This session discusses the transformation from a China-centric sourcing model to multi-hub approach in the toy industry, uncovering the driving forces behind the shift and learning how to assess manufacturing geographies effectively.

When presented at Toy Fair, this session was a part of the Research track.

Lessons from Pinocchio: Authenticity, Innovation & Humility in Toys

Lessons from Pinocchio: Authenticity, Innovation & Humility in Toys

Joe Burke, VICTURY Sports - Maker of Ollyball


Uncover the impact of authenticity, innovation, and humility in the toy industry in this session. Explore authenticity's influence from clicks to communities and discover the art of staying authentic and innovative with a 'survival mindset.’

How the Toy Industry Can Use Generative AI

Available 2/28/24

How the Toy Industry Can Use Generative AI

Ben Erwin, XR & Emerging Technologies Consultant

Matthew Leopold, Alibaba

Robin Raskin, Virtual Events Group

Sneh Vaswani, Miko


Learn how to leverage generative AI programs like ChatGPT and Dall-E2 in the toy industry, from concept creation to marketing. This panel will guide you in becoming a 'prompt whisperer,' putting AI to work.

MESH: How Toys and Games can Build Kid’s Mental Health Now and For the Future

Available 2/28/24

MESH: How Toys and Games can Build Kid’s Mental Health Now and For the Future

Dr. Deborah Gilboa MD, Family Physician

Rachele Harmuth, ThinkFun


In this session you will discover how toys and games can foster children's Mental, Emotional, and Social Health (MESH) for a resilient future.

Creating a World Where Every Child has the Opportunity to Play

Available on 2/28/24

Creating a World Where Every Child has the Opportunity to Play

Lynne Corry, Giving Friends

Pam Mastrota, The Toy Foundation

Nancy Molenda, Mattel Children's Foundation & Corporate Philanthropy

Deb Silver, Jazwares

Laurie Stongin, Hope for Henry


The Toy Foundation strives to bring comfort, joy, and the transformative benefits of play to children in need worldwide. Join this panel discussion on their mission of ensuring every child's opportunity to play.

When presented at Toy Fair, this session was a part of the Foundation track.

IP in the Toy Industry

Available 2/28/24

IP in the Toy Industry

Francesco Sardone, Carter, DeLuca & Farrell LLP


Gain an overview of Intellectual Property protection options, from patents to trademarks and copyrights, along with their associated benefits and costs, illustrated with examples from the toy industry.

Promote Your Products Benefits with Independent Accreditation

Available 3/13/24

Promote Your Products Benefits with Independent Accreditation

Frances Cain, The Good Play Guide


Discover the influence of independent accreditations on purchasing decisions and marketing strategies and learn how to make your products stand out from the crowd. 

The Power of Authenticity: Sustainability in Toys

Available on 3/13/24

The Power of Authenticity: Sustainability in Toys

Kristin Morency Goldman, The Toy Association, Inc.

Bryan Mundell, Adventerra Games

Jessica Jama (Rodgers), hand2mind

Craig Skinner, Crayola LLC


This panel discusses the trend of authentic, sustainable toys and how companies can meet the demands of conscious consumers, fostering positive change.

When presented at Toy Fair, this session was a part of the Sustainability track.

Brand Marketing in the Metaverse: How Can Interactive, Virtual Worlds Help Your Business?

Available 3/13/24

Brand Marketing in the Metaverse: How Can Interactive, Virtual Worlds Help Your Business?

Tamra Knepfer, Metabrands


Explore the Metaverse's role in brand marketing, with a focus on the success of toy brands and retailers in virtual worlds, representing the most crucial technological and marketing advancement since the introduction of the internet.

Outside The Toy Box: The Benefits of Licensing

Available on 3/13/24

Outside The Toy Box: The Benefits of Licensing

Maura Regan, Licensing International


In a distracted entertainment landscape, brand building is vital to engage kids. Discover the $315-billion global licensing industry and learn how to grow your toy and game properties through various licensing strategies and brand collaborations.

When presented at Toy Fair, this session was a part of the Licensing track.

Why Specialty Toy Stores Crush the Marketing Game (and Make Bank Doing It)

Available on 3/27/24

Why Specialty Toy Stores Crush the Marketing Game (and Make Bank Doing It)

Lisa Orman, KidStuff Public Relations


This session explores how specialty toy stores utilize marketing and PR to foster customer loyalty, boost product sales, and create a sense of community, resulting in increased sales and positive testimonials.

When presented at Toy Fair, this session was a part of the Retail track.

Intellectual Property Protections Available for Toy Products in the USA

Available 3/27/24

Intellectual Property Protections Available for Toy Products in the USA

Joshua C. Harrison, Barcelo, Harrison & Walker, LLP


Gain a comprehensive understanding of copyright, trademarks, patents, and trade secrets as they relate to toy products, ensuring the protection of your innovative ideas in the industry.

Marketing in the Metaverse: Growing a Virtual Community Around Your Brand

Available 3/27/24

Marketing in the Metaverse: Growing a Virtual Community Around Your Brand

MK Bedosky, Gen City Labs


Discover how gamifying ownership and curating an interactive brand community can lead to a powerhouse of social presence across platforms, empowering community members to amplify their love for your brand, toys, or experiences in this session.

From Online to On Screen: How to Scale and Grow Your Brand Across Categories

Available on 3/27/24

From Online to On Screen: How to Scale and Grow Your Brand Across Categories

Callie Christensen, Slumberkins

Kelly Oriard, Slumberkins


Learn how Slumberkins co-founders scaled their children's education and emotional health brand from a $200 loan to a cross-category brand while expanding rapidly and staying true to their mission through partnerships with companies like the Jim Henson Company and Apple.

Meet the United Inventors Association: Toy Hub

Available 4/10/24

Meet the United Inventors Association: Toy Hub

Elizabeth Dougherty, U.S. Patent and Trademark Office

Dougal Grimes, Spin Master

Scott Landsbaum, United Inventors Association

Trina McFarland, TinkerTini

Matt Nuccio, Design Edge Inc.


Meet the United Inventors Association (UIA) and its team, supporting toy inventors in navigating the industry and empowering inventors through education, access, and advocacy in this panel.

Imagination Connected: Bringing 'Creative Toys' to the Metaverse

Available 4/10/24

Imagination Connected: Bringing 'Creative Toys' to the Metaverse

David Kleeman, Dubit Limited


Discover the significance of 'creative toys' for 8-12-year-olds and the 'iCan Generation,' exploring imaginative skills and insights on expanding physical creativity into the virtual realm from Dubit, a metaverse studio.

Recruiting & Retaining Diverse Talent Across the Industry

Available 4/10/24

Recruiting & Retaining Diverse Talent Across the Industry

Dr. Zabina Bhasin, M.D., In KidZ Co

Jay Dotson, Jazwares

Dominique Mueller, Target

Courtney Oliver, Paramount Global

Mason Williams, Mattel


Learn effective strategies for recruiting and retaining diverse talent across all levels in the toy industry, highlighting its importance for growth, presented by The Toy Foundation and Women in Toys, Licensing & Entertainment.

When presented at Toy Fair, this session was a part of the Foundation track.

Innovating Around a Core Technology

Available on 4/10/24

Innovating Around a Core Technology

Hunter Morris, Boogie Board


With social media & a variety of other external factors fueling an influx of toy trends, it can be difficult for brands (especially smaller ones) to balance innovation and efficiency. This discussion will show viewers how they can innovate around their core technology (vs. starting fresh each time) in a way that still allows for category inventiveness, reaching nuanced audiences and delivering tailored benefits and play outcomes.

Designing Toy Packaging

Available 4/24/24

Designing Toy Packaging

Matt Nuccio, Design Edge Inc.


Discover key factors in successful toy packaging design, differentiating "mass market," "specialty retail," and "online" packaging, copy placement, sizing for retail planograms, and common design pitfalls in this session.

Small Toy Shops with Big Toy Hearts: The Role of Mom-and-Pop Shops in Today's Toy Industry

Available on 4/24/24

Small Toy Shops with Big Toy Hearts: The Role of Mom-and-Pop Shops in Today's Toy Industry

Jonathan Alexandratos, 239 Play / Dan's Parents' House

Reina Mia Brill, 239 Play / Dan's Parents' House

Johnpaul Ragusa, Imperial Castle Toy Shop

Dan Treiber, 239 Play / Dan's Parents' House


Hear top independent toy shops in the Tri-State Area discuss their origin stories, community contributions, manufacturer needs, and their vital role as connectors between producers and their unique customer base, strengthening industry relationships for post COVID-19 recovery.

When presented at Toy Fair, this session was a part of the Retail track.

Integrating Kid and Toy Influencers Into Your Omnichannel Marketing Plans

Available on 4/24/24

Integrating Kid and Toy Influencers Into Your Omnichannel Marketing Plans

Sherri Langburt, BabbleBoxx


Learn how to efficiently utilize top kid and toy influencers into your marketing strategies, reducing costs while maximizing effectiveness, with real-world examples from Spin Master, Moose Toys, and Disney illustrating how influencers elevate toy brand marketing across various channels.

3D Printing and the Digital Factory

Available 5/8/24

3D Printing and the Digital Factory

Brett Klisch, Peru Meridian Studios

Christina Perla, Makelab


In this panel, explore the benefits of 3D printing in custom design, cost-effective production, and hyper-localized manufacturing.

How Manufacturers and Retailers Can Be Their Own Social Media Influencer

Available on 5/8/24

How Manufacturers and Retailers Can Be Their Own Social Media Influencer

Jamie Salvatori, Vat19.com


Discover strategies for manufacturers and retailers to become social media influencers, emphasizing rapid fanbase cultivation through creative content creation.