Extensive research, focus-groups and interviews about Toy Fair’s future made it clear that the global retail buying community and all forms of media want and expect that during Toy Fair 2023’s new fall timing , the show will deliver previews of 2024’s future product line-up as well as ready access and open displays of the hottest products for right now – especially the holiday 2023 season.

To provide engagement requested by the buying community and to leverage media attention, a visual merchandising effort of at least 20% of the aisle-facing exhibit square footage is now required for all exhibitors.

Things to note:

1. The Visual Merchandising Initiative applies to each booth space contracted by an exhibitor.
2. Many configurations are possible! Exhibitors can creatively utilize a storefront design, demonstration area, low or plexi walls (remember, this initiative does NOT equal no walls!) and more to follow the guidelines.
3. All booth designs must be submitted for review and approval by show management. The deadline to submit is May 1, 2023.

This will allow you to visibly present in-year product while also having the flexibility to host private meetings for preview activity.

Watch this video and review the Booth Display Regulations to see all the details of how to implement in your exhibit space!