The countdown to Toy Fair is on!

As you prepare to apply and plan your exhibit space, read on to learn about what Toy Fair reimagined means to you.

Visual Merchandising Initiative

Extensive research, focus-groups and interviews about Toy Fair’s future made it clear that the global retail buying community and all forms of media want and expect that during Toy Fair 2023’s new fall timing , the show will deliver previews of 2024’s future product line-up as well as ready access and open displays of the hottest products for right now – especially the holiday 2023 season.

To provide engagement requested by the buying community and to leverage media attention, a visual merchandising effort of at least 20% of the aisle-facing exhibit square footage is now required for all exhibitors.

Things to note:

  1. The Visual Merchandising Initiative applies to each booth space contracted by an exhibitor.
  2. Many configurations are possible! Exhibitors can creatively utilize a storefront design, demonstration area, low or plexi walls (remember, this initiative does NOT equal no walls!) and more to follow the guidelines.
  3. All booth designs must be submitted for review and approval by show management. The deadline to submit is May 1, 2023.

This will allow you to visibly present in-year product while also having the flexibility to host private meetings for preview activity.

Watch this video and review the Booth Display Regulations to see all the details of how to implement in your exhibit space!

Exhibit Design Reimagination Awards

Toy Fair 2023 will feature the first annual Exhibit Reimagination Awards! All exhibiting companies will be eligible to participate. Exhibits will be judged by a range of media, tradeshow and toy professionals evaluating exhibits based on their aesthetics, functionality, and innovation as seen from the point of view as an attendee walking the Toy Fair show floor. There is no entry form to fill out and no entry fee to pay.

See the complete criteria and categories

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The Complete Package

Toy Fair offers a variety of turnkey exhibit options designed to provide you with an efficient and convenient exhibiting experience inclusive of graphic headers, track lights, carpet, shelving for your products, material handling and more. These one-stop packages save you time, hassle, and allow you to move in and out of the show with ease.

See the Packages

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Exhibitor Kit

If your company has questions about exhibiting at Toy Fair, contact your Toy Association account executive. Company names beginning with:


Simon Yung

Email Simon


Stacy Liebensohn

Email Stacy


Michael Lynch

Email Michael