Exhibitor Academy

These sessions will inform exhibitors about show updates and initiatives to better understand how to capitalize on a reimagined Toy Fair returning in the fall of 2023 to best fit the buying timeline and support your goals.

Toy Fair: The Basics and Beyond

Wednesday, December 7

The business of play has evolved, and the most iconic trade show in the industry is evolving with it. Join to learn how to make your exhibiting experience as seamless and rewarding as possible next September. 

Register Now

Toy Fair: PR & Marketing Strategies for a Reimagined Show

Wednesday, December 14

This one-hour webinar will provide Toy Fair New York exhibitors with tips on how to maximize their reach and how to approach their media strategy as they begin to plan for next fall.

Register Now

Upcoming Sessions

Future topics and dates are subject to change. Exhibitor key contacts will receive an email communication when sessions are open for registration.

Exhibit Design Reimagination Awards

January 2023

Create a reimagined booth experience and exhibit design that will welcome buyers, press, play professionals… and the Toy Fair Exhibit Design Awards judges.

Toy Fair Freshman Learning

March 2023

Toy Fair first-time exhibitors will learn the tools of how to prepare for and utilize Toy Fair to their advantage.

Moving In & Out

March 2023

Understanding Toy Fair’s advance warehouse and the Javits logistics management system.

Show Sustainability

April 2023

How you can have a successful show and improve the carbon footprint.

PR Bootcamp

May 2023

Tips and tools for honing PR strategies to create buzz around products at the show.

Toy Fair Checklist

July 2023

Review the details needed to make sure your booth space is set and you are ready for the show.

Recorded Sessions

Visual Merchandising Initiative
(recorded September 2022)

Prepare to shape your future at a reimagined Toy Fair in NYC in 2023! To provide engagement requested by the buying community and to leverage media attention, a visual merchandising effort of at least 20% of aisle-facing exhibit square footage required for exhibitors with 400 sq. feet or more. For the show’s new fall timeline, this measure gives you the opportunity to present product that is currently available and to host private preview meetings for 2024 products.

Reach out to your account executive to request access to view the recording.

If your company has questions about exhibiting at Toy Fair, contact your Toy Association account executive. Company names beginning with:


Simon Yung

Email Simon


Stacy Liebensohn

Email Stacy


Michael Lynch

Email Michael