Exhibitor Academy

This information provides exhibitors with show updates to help them prepare for Toy Fair, aligning it with the buying timeline to support your goals effectively.

Toy Fair 2025 Upcoming Sessions

Visual Merchandising Initiative & Reimagination Awards

July 16, 2024 | 2 p.m. (Eastern)

The Visual Merchandising Initiative is designed to enhance engagement with the buying community and increase media visibility, offering exhibitors a vital platform to best showcase their brand's innovations and interact effectively with attendees. For exhibitors that stand out and have exceptionally embraced the Toy Fair experience through visual merchandising, innovative booth design and creative execution, Toy Fair 2025 will host the Exhibit Design Reimagination Awards!

This Academy session will review what you need to know about the Visual Merchandising Initiative and Reimagination Awards, including:

  • Rules and requirements for building your booth space
  • The Award categories and booth size breakouts
  • Assessment criteria to consider when designing your booth
  • Eligibility for the Awards
  • Recognition details for the winners at Toy Fair
  • And more!


Your Map Your Show Profile

August 20, 2024 | 2 p.m. (Eastern)

The exhibitor online profile is your company’s first impression on Toy Fair attendees!

Join us for a walkthrough on optimizing your profile to attract attention, book appointments, and showcase your brands and products effectively. Learn how to update your company information, add compelling press descriptions, and promote show specials on the Toy Fair website and mobile app.


PR Bootcamp

October 21, 2024 | 2 p.m. (Eastern)

Toy Fair® 2025 will offer exhibitors the opportunity to generate media buzz in the first quarter, with nearly 1,000 top-tier (broadcast, print, online, radio/podcast, etc.) reporters and content creators expected throughout the four-day show. This webinar will equip companies with the knowledge and tools they need to highlight their in-year priority items, connect with industry-leading buyers, gain exposure with global media in Q1, accelerate partnerships, and offer select press previews on products, lines, and partnerships.


Freshman Class

December 3, 2024 | 2 p.m. (Eastern)

First-time Toy Fair 2025 exhibitors, this session is for you! Get all the information needed to ensure a smooth and rewarding exhibit experience, covering everything from shipping your product and setting up your booth to standing out at the show and much more.

This session will review the details of your Exhibitor Kit and everything else you need to know, including:

  • Shipping Your Product
  • Setting Up Your Booth
  • The Exhibit Design Reimagination Awards
  • Standing Out at the Show
  • Booking Your Hotel
  • Registering Your Staff
  • And so much more!


Toy Fair Checklist

January 9, 2025 | 2 p.m. (Eastern)

Ensure you're fully prepared for Toy Fair 2025 with this comprehensive checklist session. We'll review essential dates, deadlines, and everything included in your Exhibitor Kit to help you prep your exhibit space and materials, covering topics from shipping your product to creating your company's online profile and more!

This session will review the details of your Exhibitor Kit and everything else you need to know, including:

  • Shipping Your Product
  • Standing Out at the Show
  • Creating Your Company’s Online Profile
  • Booking Your Hotel
  • Registering Your Staff
  • Discount Deadlines
  • And so much more!


Recorded Sessions

Basics and Beyond
(recorded June 2024)

View Webinar

Welcome to Exhibitor Academy! This session provides an overview of all that is Toy Fair, covering Exhibitor Kit essentials, critical deadlines, show initiatives, and so much more to guide you through planning your exhibit space.

Streamline your exhibiting experience and maximize your success at Toy Fair 2025, complete with a Q&A to address questions.

Questions about your exhibit space? Contact your Toy Association account executive.

Company names beginning with:


Simon Yung

Email Simon


Michael Lynch

Email Michael