Make a Big Deal Out of Your Brand at Toy Fair 2021!

Stand out above the competition and drive sales at Toy Fair 2021 with high-impact advertising and promotional opportunities to help you do a year’s worth of business in just four days. Thousands of buyers from over 50 distribution channels* come to Toy Fair looking for innovative products not found elsewhere. Set yourself apart from the competition and communicate with decision-makers looking for what’s new and what’s hot. Increase your visibility for greater show success!

For information about all available promotional and advertising opportunities, contact Laura Mangiaracina at 646.454.5589.

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Attendee Registration Website & Email Confirmations

Exclusive

Capture Toy Fair attendee attention right from the start with the exclusive Attendee Registration Sponsorship package. Your company name will appear on Toy Fair’s online registration webpage and in every show confirmation emailed to attendees. Registration opens February 2021 so the sooner you secure this high-impact sponsorship package, the greater the value! Pair it with the Registration Signage Promotional Package for even greater exposure at the show.

Promo Email

Attendee Promotional Email Campaign

Exclusive

Put your brand in front of a MASSIVE audience with an exclusive banner ad in the pre-show attendee email campaign. The TFNY communications team launches a robust marketing campaign to industry prospects giving you the opportunity to be front and center in thousands of email inboxes in the weeks leading up to the show.

Email ad

Toy Fair Mobile App Upgrades

Various packages available

Put your brand in the hands of Toy Fair attendees – literally! With Toy Fair Mobile, attendees can view the interactive floor plan, search for an exhibitor and booth, view the event schedule and much more. With more than 85,000 clicks on exhibitors, you have the opportunity to enhance your listing and showcase your products, making it easier for attendees to learn about your company and directing them straight to your booth. Content from Mobile Showroom Listing upgrade automatically appears in the online directory.

Email ad

Online Show Directory & Floor Plan Packages

Various packages available

The Toy Fair website houses the official exhibitor directory, floor plan, and show planner attendees use to find new products and services. Upload content, get priority placement and be a featured exhibitor with one of the many available packages. Content from the Silver Package automatically appears in the mobile app.

Power banners

REGISTRATION LOBBY POWER BANNERS

Announce your brand, product or new property in a BIG way by hanging your message from the rafters! Banners are strategically placed in high-traffic locations and are instantly visible from all registration areas. There are a variety of sizes and locations available to make a powerful impact. Limited space is available in select areas of the Javits Center.

Mezzanine Promotional Package

Mezzanine Promotional Package

NEW THIS YEAR! Put your brand in the Mezzanine of the Javits Center lobby and grab the attention of attendees who make their way up to the Creative Factor stage, the Press Center, meeting rooms and much more. Also visible from the Crystal Palace registration desk, this is a mega-way to stand out at the show.

Registration Promotional Package

Registration Promotional Package

Exclusive

The registration desks at Toy Fair NY 2021 will look a little different at this year’s show which is good news for you - more branding opportunity!! See your company name on floor decals, stanchion signage and badging kiosks.

Floor Decals

FLOOR DECALS

A unique branding opportunity is right at your feet! Thousands of attendees will walk by and be sure to notice your floor graphic placed in highly visible areas of the Javits Center lobby and the exhibit floor.

One-Way Show Floor Decals

One-Way Show Floor Decals

Exclusive

It is a new world and one where it is important that social distancing requirements be met and upheld at live events. Toy Fair 2021 is no exception. One-way floor decals will be placed in prominent positions in the exhibit hall and your name could be on them.

Cardboard cutout

Cardboard Advertising

Can’t be everywhere at once? Place your brand in front of every attendee at the show with these economical cut-outs. Multiple locations available in high-traffic registration lobbies and exhibit hall entrances.

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STAIR GRAPHICS

Exclusive

Step up your marketing! Be the first name buyers see upon arrival, and be a part of their Toy Fair experience every step of the way as they continuously move between exhibit levels.

Escalators

ESCALATOR GLASS PANELS

Promote your company on all levels at Toy Fair! Place your company’s logo and booth number on decals adhered to the many escalator panels throughout the Javits Center. Sponsored location includes both the up and the down escalator.

Coffee Signage

STARBUCKS SIGNAGE PACKAGE

But first, coffee. If you have been to Toy Fair, you know that the lines at the Crystal Palace Starbucks location at the Javits Center get VERY long during show days. Take advantage of this captive audience while they grab their much-needed caffeine fix with a package that includes floor decals and meter board signage.

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Attendee LANYARDS

Exclusive

Keep your company name and logo top-of-mind and be at eye level of all Toy Fair attendees. These lanyards are given to all registered buyers and are a great way to see your brand everywhere.

Daily Hand Sanitizer Giveaways

Daily Hand Sanitizer Giveaways

Sponsor the branded hand sanitizers handed out to attendees in the registration lobby each day of the show. Help keep hands clean and attendees safe with this valuable opportunity. A quantity of 5,000 units per day recommended. Exclusive available.

Hand Sanitizing Stations

Hand Sanitizing Stations

Clean hands = safe attendees so why not attach your name to the many hand sanitizing stations that will be placed throughout the building during Toy Fair 2021. Exclusive available.

Disposable Face Masks

Disposable Face Masks

Exclusive

While masks are not currently required at the Javits Center, they are encouraged. Keep Toy Fair attendees safe and provide them with a daily disposable mask packaged in a branded bag.

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OFFICIAL BUYER SHOW TOTE BAG

Exclusive

When you sponsor the official Buyer Show Tote Bag at Toy Fair, registered buyers carry your name and marketing message wherever they go. Take advantage of this targeted distribution and get in the hands of all registered buyers who visit the show.

Showbag

OFFICIAL SHOW BAG

Exclusive

Toy Fair attendees accumulate a lot of product giveaways over the course of four days. Why not sponsor the bag they’ll use to carry it home? The Official Show Bag is placed on self-serve racks throughout the registration areas, offering wide distribution.

Costumed characters

COSTUMED CHARACTERS

Breathe life into your presence at Toy Fair by having your “walking advertisement” at the show. Gain access to Toy Fair’s socially distanced photo op area - perfect for social media posts and reach your target audience to make a lasting impression. Guidelines and restrictions apply. Price includes Material Handling fees for all shipped costumes. Offerings subject to change to stay within social distancing requirements of the Javits Center. Prices subject to change.

Brand ambassador

BRAND AMBASSADOR

Put your brand on display in the Toy Fair lobby with an outfitted brand ambassador. Demonstrate your product and capture the attention of attendees with this unique exposure sponsorship.

Showcase

SPOTLIGHT PRODUCT SHOWCASE

Show your product in these exclusive, dynamic showcases located at the front entrances of the Toy Fair exhibit halls. Designed to give Buyers a sneak peak at your products and lead them to your booth, these showcases garner maximum visibility in high-traffic locations. Both large and small showcases available.

New Product Showcase

New Product Showcase

Get your awesome new products in front of buyers with purchasing powers before they hit the show floor. The New Product Showcase, located in the high-traffic registration lobby is the perfect place to put your latest and greatest on display. Each unit provides you with two shelves to show off the product that buyers NEED to see. Available to both exhibitors of TFNY and non-exhibitors.

Ask me

“ASK ME” INFORMATION GUIDES

Exclusive

Information guides stationed throughout the Javits Center during Toy Fair are a valuable resource for attendees. Attract attention by dressing these guides in your company-branded clothing or other merchandise.

Lobby Landmark Displays

LOBBY LANDMARK DISPLAYS & DEMONSTRATIONS

Drop a larger-than-life promotional display in the registration lobby of the Javits Center and guarantee that all Toy Fair attendees see you! This is a proven booth traffic and sales generator that you don’t want to miss out on. Limited space is available in select areas of the Crystal Palace lobby. Sponsor required to follow any social distancing requirements set forth by the state, city and facility.

Toy Fair TV

TOY FAIR TV

Air your commercial on all 70 televisions in Javits Center common areas during show hours on all four show days. Both 30- and 15-second commercials are available to attract buyers to your product and your booth. Want more? Purchase a discounted bundle and see your ad appear at the Dallas Market Center during Toy Fair Dallas next year!

Member Center

MEMBER BUSINESS CENTER

Exclusive

When you sponsor the Member Business Center, you are providing an office away from the office and making it easier for Toy Association, Licensing International, ASTRA and Canadian Toy Association Members to conduct their business while at the show. They will surely remember who made their lives easier. The Toy Association will provide welcome signage to include sponsor’s name and logo.

Press center

Press Center Sponsorship

Toy Fair is a media magnet! More than 1,000 global media representatives attend Toy Fair and use the Press Center throughout the show to meet, write, interview and work their media magic. A variety of options is available for your company branding to appear throughout the Press Center and on items like the Official Press Tote Bags, Lanyards, Technology and more! If your strategy is to maximize media exposure, then this is the place for you!

Mother’s Lounge

Mother’s Lounge

Market your product or brand in a different way – directly to moms attending the show. Provide nursing mothers a serene and calming room for nursing and/or pumping when they desire a safe, quiet and comfortable place.

Additional questions?

Contact Laura Mangiaracina, senior manager, advertising, sponsorship and promotions.

646.454.5589
Email Laura