Promotional Opportunities

Make a Big Deal Out of Your Brand at Toy Fair 2022!

Stand out as an industry leader at Toy Fair 2022 with high-impact promotional opportunities that will help you to increase booth traffic and initiate a year’s worth of business in just four days. Buyers from over 50 distribution channels come to Toy Fair looking for innovative products not found elsewhere. Elevate brand awareness and be top of mind with a valuable promotion that guarantees added exposure at the show.

Set yourself apart and communicate with decision-makers looking for what’s new and what’s hot. Contact Laura Mangiaracina at 646.454.5589 for more information.

Online

Attendee Registration Website & Email Confirmations

Exclusive

Capture Toy Fair attendee attention right from the start with the exclusive Attendee Registration Sponsorship package. Your company name will appear on Toy Fair’s online registration webpage and in every show confirmation emailed to attendees. Registration opens November 2021 so the sooner you secure this high-impact sponsorship package, the greater the value! Pair it with the Registration Signage Promotional Package for even greater exposure at the show.

Attendee Promotional Email Campaign

Exclusive

Put your brand in front of a MASSIVE audience with an exclusive banner ad in the pre-show attendee email campaign. The TFNY communications team launches a robust marketing campaign to industry prospects giving you the opportunity to be front and center in thousands of email inboxes in the weeks leading up to the show.

ToyFairNY.com Web Banner Ad

The Toy Fair NY website is a hub of valuable information and a place where thousands of industry professionals go to make their plans for the show. Put your banner ad front and center and let them explore your brand as they finalize their schedule. Bundles and exclusive available.

Toy Fair Mobile App Advertising

Various packages available

Put your brand in the hands of Toy Fair attendees – literally! With Toy Fair Mobile, attendees have the opportunity to view the interactive floor plan, search for an exhibitor and booth, view the event schedule and much more. Enhance your listing and showcase your products with a banner ad or push notification that is sure to drive traffic to your booth.

Online Show Directory & Floor Plan Packages

Various packages available

The Toy Fair 2022 website houses the official exhibitor directory, floor plan, and show planner that attendees use to find new products while planning their visit to the show. Upload content, get priority placement and be a featured exhibitor with one of the many available packages. More details available upon request. Purchases can be made directly from the exhibitor dashboard. Upgrades will appear in Toy Fair Mobile App.

Social Media Marketing

Take advantage of a powerful opportunity to work with our social media team to promote your brand and products to the masses. Create brand buzz among influential toy industry professionals with hyper-targeted posts on the Toy Association LinkedIn account. Bundles available.

OnPeak Hotel Reservation Website Banner Ad

Exclusive

Advertise on the website Toy Fair NY attendees use to reserve their hotel accommodations. Ads are included in individual and group confirmation emails, as well as in the hotel gallery.

Signage
Onsite

Product Zone Sponsorship

Exclusive Per Zone

Toy Fair’s Product Zones provide Buyers a focused shopping experience. Be your category leader and sponsor your zone. Package includes company name/logo on floor decals, aisle signs, and online and Toy Fair Mobile floor plans. Sponsor booth must be located in a zone to participate.

REGISTRATION LOBBY POWER BANNERS

Announce your brand, product or new property in a BIG way by hanging your message from the rafters! Banners are strategically placed in high-traffic locations and are instantly visible from all registration areas. There are a variety of sizes and locations available to make a powerful impact.

Registration Promotional Package

Exclusive

Every Toy Fair attendee must pick up their badge at a registration location in the Javits Center making this a highly visible sponsorship opportunity. See your logo displayed on floor decals, stanchion signage and badging kiosks and get noticed! Pair with the Registration Website & Email Confirmation sponsorship for added exposure.

FLOOR DECALS

A unique branding opportunity is right at your feet! Thousands of attendees will walk by and be sure to notice your floor graphic placed in highly visible areas of the Javits Center lobby and the exhibit floor.

Cardboard Advertising

Can’t be everywhere at once? Place your brand in front of every attendee at the show with these economical cut-outs. Multiple locations available in high-traffic registration lobbies and exhibit hall entrances.

STAIR GRAPHICS

Exclusive

Step up your marketing! Be the first name buyers see upon arrival, and be a part of their Toy Fair experience every step of the way as they continuously move between exhibit levels.

ESCALATOR GLASS PANELS

Promote your company on all levels at Toy Fair! Place your company’s logo and booth number on decals adhered to the many escalator panels throughout the Javits Center. Sponsored location includes both the up and the down escalator.

STARBUCKS SIGNAGE PACKAGE

But first, coffee. If you have been to Toy Fair, you know that the lines at the two Starbucks locations get VERY long during show days. Take advantage of this captive audience while they grab their much-needed caffeine fix with a package that includes floor and table decals.

Door Decals

Make a first and lasting impression with branded decals on the Javits Center entrance doors. Capture the attention of every attendee as they arrive at the show and be their last thought when they leave for the day. A variety of packages are available.

Exhibit Hall Entrance Column Banner

Located in front of the Level 1 exhibit hall entrance doors, the Column Banner is a great way to get noticed by Buyers as they make their way into the Toy Fair exhibit halls. Display your brand on one of many available locations sure to make a BIG impact.

Attendee LANYARDS

Exclusive

Keep your company name and logo top-of-mind and be at eye level of all Toy Fair attendees. These lanyards are given to all registered buyers and are a great way to see your brand everywhere.

Registration Giveaways

Exclusive

Get your giveaway in the hands of Buyers as soon as they walk in the door. Provide them with a specialty item when they pick up their badge at the registration desk and get noticed right away.

Daily Hand Sanitizer Giveaways

Now a staple in our daily lives, hand sanitizer is a MUST HAVE at Toy Fair 2022. Help keep hands clean by sponsoring the branded hand sanitizers available to attendees in the registration lobby each day of the show. A quantity of 5,000 units per day recommended. Exclusive available.

Hand Sanitizing Stations

Clean hands = safe attendees so why not attach your name to the many hand sanitizing stations that will be placed throughout the building during Toy Fair 2022. Exclusive available.

Disposable Face Masks

Exclusive

Masks or face coverings are currently required at the Javits Center per a New York City order which means all Toy Fair attendees must wear a mask at all times throughout the building during the show. Keep Toy Fair attendees safe and provide them with a branded package of daily disposable masks.

OFFICIAL BUYER SHOW TOTE BAG

Exclusive

When you sponsor the official Buyer Show Tote Bag at Toy Fair, registered buyers carry your name and marketing message wherever they go. Take advantage of this targeted distribution and get in the hands of all registered buyers who visit the show.

OFFICIAL SHOW BAG

Exclusive

Toy Fair attendees accumulate a lot of product giveaways over the course of four days. Why not sponsor the bag they’ll use to carry it home? The Official Show Bag is placed on self-serve racks throughout the registration areas, offering wide distribution.

COSTUMED CHARACTERS

Breathe life into your presence at Toy Fair by having your “walking advertisement” at the show. Gain access to Toy Fair’s socially distanced photo op area - perfect for social media posts and reach your target audience to make a lasting impression. Guidelines and restrictions apply. Price includes Material Handling fees for all shipped costumes. Offerings subject to change to stay within social distancing requirements of the Javits Center. Prices subject to change.

BRAND AMBASSADOR

Put your brand on display in the Toy Fair lobby with an outfitted brand ambassador. Demonstrate your product and capture the attention of attendees with this unique exposure sponsorship.

SPOTLIGHT PRODUCT SHOWCASE

Show your product in these exclusive, dynamic showcases located at the front entrances of the Toy Fair exhibit halls. Designed to give Buyers a sneak peak at your products and lead them to your booth, these showcases garner maximum visibility in high-traffic locations.

New Product Showcase

Highlight your awesome new products to Buyers with purchasing power in the New Product Showcase located on the main cross aisle of the Level 3 exhibit hall. Strategically placed next to comfortable seating, these attractive units are a great way to put your latest and greatest on display for attendees to see as they roam the exhibit hall.

“ASK ME” INFORMATION GUIDES

Exclusive

Information guides stationed throughout the Javits Center during Toy Fair are a valuable resource for attendees. Attract attention by dressing these guides in your company-branded clothing or other merchandise.

Live Activation

Exclusive per day

Show off your brand and property with an over-the-top performance in the Crystal Palace lobby. From dinosaur flash mobs to Minion dance parties, there is no end to what you can do to grab the attention of Toy Fair attendees. Subject to Show Management approval.

COAT CHECK

Exclusive

Winter in New York means that every attendee will need to check a coat before they hit the trade show floor. Warm them up to the opportunity of visiting your booth with a sponsorship entitling your company to brand the coat check locations throughout the Javits Center.

Charging Ottoman

Strategically placed on the show floor, these unique ottomans offer Buyers an on-floor oasis to rest their feet and recharge their batteries. Outfitted with 6 double outlets, these customizable ottomans give you the opportunity to highlight your brand with a strategically placed decal offering 360 degrees of visibility. Bundle it with a New Product Showcase display for maximum exposure!

Toy Fair WiFi

Exclusive

Fast, free WiFi is a highly valued and prized service by attendees and exhibitors alike. Gain access to the technology savvy users who rely on the Internet to stay in touch – in all corners of the Javits Center. From custom passwords to splash pages to signage, there are many options for branding with this sponsorship.

Food Court Marketing

Be the center of everyone’s conversation with a valuable sponsorship throughout the busy food court at the Javits Center. This delicious sponsorship opportunity allows you to mix and match floor and table decals, tabletop signage, cups & napkins, food vouchers and more. A variety of options are available.

TOY FAIR TV

Air your commercial on all 70 televisions in Javits Center common areas during show hours on all four show days. Both 30- and 15-second commercials are available to attract buyers to your product and your booth. Want more? Purchase a discounted bundle and see your ad appear at the Dallas Market Center during Toy Fair Dallas next year!

Freshman Connect

Available to First-Time Exhibitors Only

Being an exhibitor at Toy Fair for the first time can be very overwhelming. Let us help you announce your participation and connect with Buyers with an exclusive promotional package made just for first timers like YOU. A variety of packages are available to first-time Toy Fair exhibitors only. View the packages.

Specialty Areas
Education Program

Press Center Sponsorship

Toy Fair is a media magnet! More than 1,000 global media representatives attend Toy Fair and use the Press Center throughout the show to meet, write, interview and work their media magic. A variety of options is available for your company branding to appear throughout the Press Center and on items like the Official Press Tote Bags, Lanyards, Technology and more! If your strategy is to maximize media exposure, then this is the place for you!

MEMBER BUSINESS CENTER

Exclusive

When you sponsor the Member Business Center, you are providing an office away from the office and making it easier for Toy Association, Licensing International, ASTRA and Canadian Toy Association Members to conduct their business while at the show. They will surely remember who made their lives easier. The Toy Association will provide welcome signage to include sponsor’s name and logo. Sponsor has the opportunity to add branded décor to the lounge and provide giveaways.

Content Creator Lounge and Sponsorships

Reaching kids through online content creators is a no-brainer in today’s world and at Toy Fair, we welcome this important group with open arms. Reach these highly valuable attendees with a high-exposure sponsorship opportunity. Choose from the exclusive Content Creator Lounge, custom badge and lanyard, Welcome Party, SWAG bag and more. Additional details available upon request.

Creative Factor Inventor Lounge

Exclusive

The Inventor Lounge provides an exclusive area for all Creative Factor inventors and speakers to take a break, conduct meetings, network and enjoy refreshments. Show your support to this invaluable group with this high-profile sponsorship. Sponsor has opportunity to add branded décor to the lounge and provide giveaways.

Mother’s Lounge

Market your product or brand in a different way – directly to moms attending the show. Provide nursing mothers a serene and calming room for nursing and/or pumping when they desire a safe, quiet and comfortable place.

Keynote Speaker Session on Toy Fair Main Stage

Exclusive

Jeremy Gutsche is the founder of TrendHunter and one of the most well-regarded trend-spotters in the world - and he is coming to Toy Fair! Be the exclusive sponsor to this all-important session where Jeremy will help attendees open a portal and unlock their future business growth. Additional details available upon request.

Creative Factor Session

The Creative Factor stage, located on the level 3 show floor, will be a hub of activity during the show. Attach your name to one of the high-profile sessions and help drive attention to your brand and booth. Subject to Show Management and Creative Factor Committee approval.

Additional questions?

Contact Laura Mangiaracina, director of sales

646.454.5589
Email Laura