first-time exhibitors

Toy Fair – Believe the Hype!

The global toy community gathers at Toy Fair to buy and sell product, pitch and exchange ideas, meet with partners, and so much more. This is a can't-miss, trade-only event for play professionals.

First-time Exhibitors

You'll never forget your first toy fair

Launch Pad

Experience Launch Pad – The Dedicated First-Time Toy Fair Exhibitor Hall

Dedicated to first-time exhibitors, this hall serves as a magnet area for buyers and press looking for Toy Fair's newest and most creative products.

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Your Freshman Experience

Navigate your first Toy Fair like a pro

Our Freshman Class Advisor program is for contracted, first-time exhibitors. An advisor assists you in navigating the steps to exhibit successfully. Use tips from Toy Fair veterans.

Make Connections

Make Connections

Meet with global toy professionals to further your business.

See the trends

See the trends

Gather intelligence on Main Street, licensing, exporting, and more.

Get Discovered

Get Discovered

Showcase your ideas and products. Take the next steps to market.

Meet the press

Showcase your products to the more than 1,000 global press attending Toy Fair. We carefully vet attending press to help offer a positive experience for all.

Coaching and curriculum

Toy Fair's Knowledge Network offers information sessions and seminars. Expand your knowledge and your network at this powerful, trade-only event.

First-time exhibitor options

Grow your business and your network at this trade-only event. If your company has questions about exhibiting at Toy Fair for the first time, contact your Toy Association account executive:

Stacy Liebensohn
646.520.4852

Email Stacy

The Toy Association is closely monitoring the COVID-19 situation and working in partnership with the Javits Center and the City of New York and will follow all guidelines and precautions put in place by the US Centers for Disease Control (CDC), and other federal, state and local government agencies. As these updates for live events are being finalized, Toy Fair New York will adjust practices to meet all health and safety guidelines.

 
 

Combo package

Exhibit Space and a one-year Toy Association Membership

$3,500

This package includes:

  • 100 square feet (10’ x 10’) carpeted (Launch Pad/Hall 1E only), unfurnished exhibit space
  • ID sign (when ordered using the form found in Toy Fair Exhibiting Guide and Order Forms)
  • Pipe and Drape which separates you from your neighbor exhibitor with 8’h black drape backwall and 3’h black draped side rails
  • One year of Toy Association membership with these exclusive benefits:
    • Discounts and premiums at Toy Association trade shows and events
    • Access to the post-show buyer attendee contact list, including email addresses
    • Earn points toward priority booth assignment at Toy Association trade shows
    • Expert guidance with safety and regulatory compliance efforts
    • Free admission to year-round webinars
    • Access to industry information, insights, and continuous advocacy efforts
Combo package

Raw space only option

Carpeted, unfurnished exhibit space

$35/square foot

Raw space

This package includes:

  • 100 square feet (10' x10') or more carpeted, unfurnished exhibit space
  • 8'h black drape backwall and 3'h black draped side rails to separate booth from neighboring exhibitors
  • ID sign (when ordered in advance using the form found in Toy Fair Exhibiting Guide and Order Forms)

Tabletop exhibit option

Cost-effective, turnkey option

$1,600 for Toy Association members
$2,200 for non-members

Tabletop

This package includes:

  • One 6’w x 2’d x 2½’h draped table
  • Open space, no dividers between neighboring exhibits
  • Two chairs
  • ID sign, which hangs on table front
  • One wastebasket
  • Existing exhibit hall carpeting

Apply to exhibit at Toy Fair!

Toy Fair New York 2021 First Timer Application Timeline

  • Applications received between August 3 through September 15 will receive notification of their approval status by September 30.
  • Applications received September 16 through October 31 will receive notification of their approval status within 2 weeks of their application date.
  • Applications received November 1 through January 31 will receive notification of their approval status within 1 week of their application date.

If you’re ready to submit your exhibit application and deposit, let’s get started.
Please note, checks are not accepted, and product website URL is required for application. Do not submit product.

Apply now


  • Applying does not guarantee exhibit space. The Toy Association team uses its expertise to thoroughly review each application to ensure a company meets all stated requirements. If your application is accepted, you will be notified via email. Deposits are non-refundable for applications that are accepted.
  • In an effort to deliver a wide variety of product categories representing a balanced global toy community, show management thoroughly reviews each application. Companies whose applications are not accepted to exhibit at Toy Fair will be notified via e-mail and will receive a full refund within 10 business days after notification. All exhibiting companies contracted by published deadlines will be listed in the Toy Fair Times Locator Guide. All Toy Fair exhibitors, regardless of contract date, will be listed on the Toy Fair Mobile app, Toy Fair website, and online floor plan.
  • Exhibitors that opt for Raw Space or the Combo Package can rent or purchase additional items for their booth in advance of the show through the official Toy Fair general service contractor, T3 Expo, and other Toy Fair-designated partner vendors. Details are included in the Exhibiting Guide.
  • The Javits Center provides standard lighting in its 17-foot ceilings. Exhibit options do not include additional lighting or electrical power, which exhibitors can order through the Javits Center electrical department.