Toy & Play Trends

Uncover the hottest trends shaping how children like to play.

Toy Fair is where you will find what is new and happening in the toy business, in other industries, at retail, and with kids and families.

Toy Fair’s team of trend experts meets with hundreds of toy companies throughout the year to preview what’s new and next in the world of toys and games. During Toy Fair, a trends session for media and play professionals will unveil the year’s top trends with product examples that can be seen on the show floor.

Trends Presentation

Learn More

Trends


Toy Trends Briefing

Recorded live on Saturday, February 14 at Toy Fair 2026 at the Javits Center in New York City.

Get an exclusive first look at the top toy trends of 2026. Using examples from the show floor, our trend experts highlight the hottest trends and consumer shopping insights that will shape the year ahead.

Watch the 2026 Toy Trends Briefing Recording