Toy Fair

YOUR INDUSTRY. YOUR FUTURE. YOUR TOY FAIR.

Empowering Play. Driving Business.

New York City. Four days. The entire global toy industry.

Toy Fair New York is where the global toy community meets each year — and where the business of play gets done.

For more than a century it has served as the industry's central marketplace and remains the largest trade-only event for the toy and play industry in the Western Hemisphere.

Toy Fair 2027 takes place February 20–23 at the Javits Center.

The toy industry generates $155.7 billion in annual U.S. economic impact and is part of a global market that reached $111.8 billion in retail sales in 2024.

Tens of thousands of buyers, retailers, manufacturers, inventors, licensors, and media professionals — all under one roof.

Exhibitors
Attendees

WHAT YOU'LL EXPERIENCE

DISCOVER Thousands of products, debuts, and innovations from exhibitors — get an early look at upcoming trends and emerging favorites.

CONNECT Meet buyers, retailers, manufacturers, inventors, and licensors to form meaningful connections that extend beyond the show.

LEARN Toy Fair University brings together the industry's leading voices for sessions on trends, retail strategy, licensing, and more. Leave with insights that shape your business long after the show ends.