Frequently Asked Questions

Toy Fair®, aka the North American International Toy Fair®, is owned and operated by The Toy Association®. It is the largest and most comprehensive play-focused experience, marrying the industry’s entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.

Toy Fair, which will be held in New York City at the Javits Center, show dates and hours are:

Saturday, September 30 | 9:00 am - 6:00 pm

Sunday, October 1 | 9:00 am - 6:00 pm

Monday, October 2 | 9:00 am - 6:00 pm

Tuesday, October 3 | 9:00 am - 4:00 pm

Registration for Toy Fair takes place exclusively online here. There will be no on-site registration at Toy Fair 2023.

Registered attendees are encouraged to download the Toy Fair Mobile app to take advantage of opportunities during the show:

  • Onsite Navigation: As the event unfolds, the app will help attendees navigate the show floor. With user-friendly search functions and interactive map features, the Toy Fair mobile app ensures that attendees can easily search by company name, product category, brands, special area product zones, and more.
  • Stay Informed in Real Time: From in-booth happenings to exclusive show specials, attendees can keep their fingers on the pulse of the event. This feature is particularly valuable for buyers looking to capitalize on special deals and offers available exclusively at Toy Fair.
  • A Personalized Event Planner: Attendees can seamlessly integrate Toy Fair University educational sessions and other programming, including after-hours events, into their schedules throughout all four days of the show.

The business of play has evolved, and the most iconic trade show in the industry is evolving with it. Toy Fair’s new fall timeline is aligned with today’s shifting buying cycles and accelerated delivery timelines; reflecting the industry’s new realities and opportunities, featuring an even broader array of products designed to spark joy at every age, and a perfectly timed opportunity for the world’s leading press to kick-off an even more powerful pre-holiday media splash!

For general registration questions, contact Toy Fair customer support

Companies looking to exhibit can apply today.

Entertainment companies looking to host upfronts or special events should contact Laura Mangiaracina.

The global toy and play industry gathers to conduct business at Toy Fair. This includes manufacturers, retailers, the global press, sales representatives, licensors, inventors, designers, financial professionals,  and more.

Toy Fair is a trade-only event. Absolutely no consumers will be permitted to the Javits Center exhibit halls.
No one under the age of 18, including infants, will be admitted. Toy Fair participants will be required to show government issued I.D. such as a driver's license or passport, upon request.
Yes, there are retailers who write orders at Toy Fair. Order writing is done at the discretion of each individual buyer.
Yes, Toy Fair is held in the media capital of the world and welcomes more than 1,000 members of the global press. Each member of the media in attendance is highly vetted by The Toy Association’s team.
Yes, onPeak is the exclusive event accommodations partner for Toy Fair. They secure reduced-rate hotel rooms in New York City during the Fair.
Toy Fair exhibitors should address exhibit space and sponsorship billing questions to Emily Brown (646.454.5596).
The Javits Center has sidewalk ramps, automatic doors, and accessible restrooms and elevators. Payphones, located in the corridor on the north side of the Special Events Hall lobby, are accessible and equipped with volume and TTY capability for those with speech and hearing challenges. A limited number of manually operated wheelchairs is available at no fee. For details or to reserve a manual wheelchair, call 212.216.2196.

Motorized mobility devices may be used by people with mobility impairments subject to reasonable safety restrictions. Motorized mobility vehicles are available for rent in the Attend section of Please call Javits Center Security and Safety Solutions at 212.216.2196 if you have any questions or would like details on applicable restrictions.
The Javits Center does not offer parking. Many private parking facilities, each with its own hours and prices, operate nearby.
Served by the 7 subway line, the 34th Street/Hudson Yards station on 11th Avenue between 33rd and 34th Streets is the closest subway station to the Javits Center. New York City Mass Transit Authority bus routes with service nearest the Javits Center include the M12, M34, and M42. Visit for more information about New York City mass transit options.
The Javits Center offers free wireless internet access up to 256K of bandwidth, accessible by any wireless capable device from any location throughout the facility. The free Wi-Fi service has been optimized for light business uses such as simple web browsing and e-mail. Paid internet access options with higher bandwidth for video streaming and other high bandwidth needs are available for single or multi-day use.
Toy Fair will follow the Javits Center’s safety protocols, which are in accordance with New York State and New York City guidelines.