The next Toy Fair is taking place at the Javits Center in New York City from February 20-23, 2027.

Jacob K. Javits Convention Center
445 11th Avenue
(On 11th Ave. between 34th Street & 40th Street)
New York, NY 10001

Saturday, February 20 | 10:00 a.m. – 6:00 p.m.

Sunday, February 21 – Monday, February 22 | 9:00 a.m. – 6:00 p.m.

Tuesday, February 23 | 9:00 a.m. – 4:00 p.m.

The global toy and play industry gathers to conduct business at Toy Fair. This includes manufacturers, retailers, the global press, sales representatives, licensors, inventors, designers, financial professionals,  and more.

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Toy Fair is open to the trade ONLY. Toy Fair is NOT open to the public. Consumers are NOT eligible to attend.

No one under the age of 18 is permitted to attend Toy Fair, except for individuals ages 5–17 who have been approved by The Toy Association to participate as Press as a Content Creator or as a Kid Demonstrator within an exhibitor booth. Infants are not permitted under any circumstances.

All attendees must qualify based on their primary business role. Any misrepresentation, including any sharing of badges or suitcasing of product, will result in removal and may bar you or your organization from this and future Toy Association events.

Please note that prior approval to attend Toy Fair does not guarantee future entry.

Credentials (in English) must be submitted for every registrant, and Toy Fair may request additional documentation if needed. All approved registrants may be required to provide proof of identity. Fees may apply to certain registration categories. Please see below for complete Fee details.

Photography of exhibitor booths is prohibited except with permission given by the exhibitor. Unauthorized solicitation on the premises by non-exhibiting manufacturers and/or vendors is strictly prohibited.

Trade Guest fees and Non-Exhibiting Company fees are non-refundable after January 31, 2027. You must cancel your registration(s) on or before January 31, 2027, to receive a full refund. Cancellations must be sent in writing to toyfairadmin@toyassociation.org. No refunds will be made for cancellations after this date. Substitutions from the same company will be permitted with the required business credentials.

All donations to The Toy Foundation are non-refundable.

In the event you lose your badge onsite, a badge reprint is subject to Show Management approval, following review of required business credentials and payment of the badge reprint fee.

By registering as a visitor to Toy Fair, you expressly authorize The Toy Association, organizer of the event, to take video shots and photographs of yourself and to reproduce, represent and adapt them on all communication and promotional supports and media (in particular print, web, e-mail and social networks) of Toy Fair and its activity as a show organizer. You grant this authorization free of charge, for the entire world (considering the nature of the internet network) and without a time limit.

Toy Fair registration opens in fall of 2026. Please check back for more information. Toy Fair registration takes place exclusively online.

Toy Fair is a trade-only event. Absolutely no consumers will be permitted to the Javits Center exhibit halls.

Toy Fair offers member and non-member exhibitor pricing. The cost to exhibit varies based on your company's membership status with The Toy Association. Should you have any additional questions about exhibitor pricing or how to become a member, please contact Stacy Liebensohn today.

Booth Price per Square Foot:
The cost for raw space is $40 per square foot. The member discount is the lower value of the max discount as stated during your membership renewal or $11 x of the square footage requested.

Tabletop Price:
$2,100 member
$2,800 non-member

First Time Exhibiting Price:
$4,000 includes a 10 x 10 square foot exhibiting space and a 1-year membership with The Toy Association

Toy Fair permits certain non-exhibiting manufacturing companies to visit the show strictly to experience it in consideration of future participation. A maximum of two non-member badges per company will be permitted for a fee (see below for member allotment), and “suitcasing” is strictly prohibited.

Non-Exhibiting Manufacturer Definition

Non-Exhibiting Manufacturer attendance is for companies that have not previously exhibited at Toy Fair who have chosen to view the show in consideration of exhibiting in the future. This may also apply to any previous exhibiting company (member or non-member) who has chosen not to exhibit at this year's event. A maximum of two non-member badges from each Non-Exhibiting Manufacturer company will be permitted to attend (see below for member allotment). Every non-exhibiting manufacturer must agree to abide by these guidelines in order to attend the show.

Non-Exhibiting Manufacturer Pricing

Member: 2 complimentary badges ($500 per person after that)
Non-Member: $3,900 per person

No, badge passing/sharing is not permitted and can result in being permanently banned from Toy Fair.

Toy Fair will not mail badges in advance. The show will have multiple locations at the Javits Center for all attendees, media, and exhibitors to pick up their badges. Please refer to your registration confirmation email for your badge pick-up location.

Toy Fair does not offer single day passes. All badges are good for all 4 days of the event.

Badges are necessary credentials to attend Toy Fair. In order to remove any possibility for badge duplication, a badge verification policy is strictly enforced. Attendees with a lost or stolen badge will be charged a replacement fee.

Toy Fair requires unique email addresses for attendees, exhibitors, and media. A unique email address allows each Toy Fair badge holder a chance to utilize and customize the online show planner and the show’s mobile app and receive timely Toy Fair information and communications.

Instructions for requesting a visa are included within the event registration process.

No one under the age of 18 is permitted to attend Toy Fair, except for individuals ages 5–17 who have been approved by The Toy Association to participate as Press as a Content Creator or as a Kid Demonstrator within an exhibitor booth. Infants are not permitted under any circumstances.

Yes, there are retailers who write orders at Toy Fair. Order writing is done at the discretion of each individual buyer.

Yes, Toy Fair is held in the media capital of the world and welcomes more than 1,000 members of the global press. Each member of the media in attendance is highly vetted by The Toy Association’s team.

Yes, onPeak is the exclusive event accommodations partner for Toy Fair. They secure reduced-rate hotel rooms in New York City during the Fair.

We strongly recommend not responding. Toy Fair is often the target of hotel scams. Scammers call or email attendees and exhibitors, claiming to represent The Toy Association and Toy Fair and encourage customers to book rooms using fake promotion codes at a variety of hotels close to the event. The Toy Association, Toy Fair, and onPeak (our hotel partner) will never send emails or place phone calls to individuals in order to promote specific accommodations. Any legitimate message to attendees will contain secure links to our approved hotels. If you receive emails or calls regarding discounted Toy Fair hotel accommodations, please do not engage with the sender, and delete the email.

Scammers often impersonate The Toy Association and Toy Fair. If you receive emails proposing to sell our Toy Fair attendee lists, we encourage you to not engage with the sender and delete the email.

Toy Fair exhibitors should address exhibit space and sponsorship billing questions to their Toy Association account executive. Company names beginning with:

A-M: Simon Yung, 646.520.4875, Email Simon

N-Z: Michael Lynch, 646.520.4862, Email Michael

The Javits Center has sidewalk ramps, automatic doors, and accessible restrooms and elevators. Payphones, located in the corridor on the north side of the Special Events Hall lobby, are accessible and equipped with volume and TTY capability for those with speech and hearing challenges. A limited number of manually operated wheelchairs is available at no fee. For details or to reserve a manual wheelchair, call 212.216.2196.

Motorized mobility devices may be used by people with mobility impairments subject to reasonable safety restrictions. Motorized mobility vehicles are available for rent in the Attend section of javitscenter.com. Please call Javits Center Security and Safety Solutions at 212.216.2196 if you have any questions or would like details on applicable restrictions.

The Javits Center does not offer parking. Many private parking facilities, each with its own hours and prices, operate nearby.

Served by the 7 subway line, the 34th Street/Hudson Yards station on 11th Avenue between 33rd and 34th Streets is the closest subway station to the Javits Center. New York City Mass Transit Authority bus routes with service nearest the Javits Center include the M12, M34, and M42. Visit www.mta.info for more information about New York City mass transit options.

The Javits Center offers free wireless internet access up to 256K of bandwidth, accessible by any wireless capable device from any location throughout the facility. The free Wi-Fi service has been optimized for light business uses such as simple web browsing and e-mail. Paid internet access options with higher bandwidth for video streaming and other high bandwidth needs are available for single or multi-day use.

Toy Fair will follow the Javits Center’s safety protocols, which are in accordance with New York State and New York City guidelines.

While we do not restrict how a person dresses, as a Business-to-Business event, we must respect the rights of copyright holders and adhere to local laws. In this regard, dress up that infringes on copyrights is prohibited. In addition, no weapons are permitted and any disguise to avoid police detection is prohibited by local law.