WHERE THE FUTURE OF PLAY COMES TO LIFE

Toy Fair is where product discovery, business growth, and meaningful connections thrive. It’s where ideas become bestsellers, partnerships take shape, and trends come to life—an event with unmatched potential.

In February 2027, Toy Fair New York offers fresh opportunities to connect with industry leaders, capture media and buyer attention, and explore innovative strategies to move your business forward.

Whether you're unveiling new products, strengthening partnerships, or building relationships with influential buyers and global press, Toy Fair is your ultimate platform to expand your reach and achieve your goals.

Jazz Band

Put Your Products in Front of the Industry

Toy Fair is where products get discovered, relationships are built, and business moves forward. At Toy Fair 2026:

  • Buyers from 68 countries and territories attended, along with professionals from all 50 U.S. states
  • 97 countries were represented across all categories of participants
  • All top 25 U.S. toy retailers were in attendance
  • 720+ companies exhibited, including 175+ first-time exhibitors

“Toy Fair remains a critical show for us year after year. The steady traffic, key appointments, and overall buzz helped build momentum across our portfolio.”
— Julie Gwaltney, VP, TOMY International

Kawaii Slime Company

Why Exhibit?

  • Launch and showcase your products — Put your latest innovations in front of buyers actively looking for what’s next
  • Reach global buyers at scale — Meet qualified decision-makers from across the U.S. and around the world
  • Generate media visibility — 1,000+ journalists, influencers, and creators attended, driving 167M+ social impressions
  • Strengthen your brand presence — From show floor visibility to events and activations, stand out where it matters
  • Build relationships that drive revenue — Connect face-to-face and move deals forward in real time

Thousands of buyers are looking for their next bestseller. Make sure it’s yours.

Applications for Toy Fair 2027 Open Soon.
Renewals: April 1, 2026 · General Applications: June 1, 2026

Please contact your account executive with any questions. Company names beginning with A–M: contact Simon Yung, 646.520.4875, and N–Z: contact Michael Lynch, 646.520.4862.