The Biggest Event in the Business of Play

The most iconic trade show in the industry is evolving and we would love to have you with us. 

3 easy steps to get started.

1. Is my company pre-approved to attend?
View pre-approved companies

2. If your company is pre-approved, there is nothing more to do now. Be ready to register in September.


3. If your company is not pre-approved, submit your interest today.
Get Started

Official registration opens in late September 2024.


Unlimited Sales Potential

Unlimited Sales Potential

Media Capital of the World

Media Capital of the World

Private '25 Preview Meetings

Private '25 Preview Meetings

In-year Holiday Merchandising

In-year Holiday Merchandising




To secure booth space at Toy Fair, please contact Stacy Liebensohn at 646.520.4852.