Toy Fair Reimagined: Marketing Toolkit

This Toy Fair toolkit is loaded with everything you need to spread the word that you will be at Toy Fair in 2025, including promotional copy, logos, banner ads, hashtags, and more.

We ask that if you are utilizing assets from this page, please inform Jackie Retzer, The Toy Association’s director of event management, so The Toy Association can follow and engage with your promotions. Click on the links below to download the files.

Download the official logo to post on your website, social posts, email signature, and print pieces.

Follow us on LinkedIn for Toy Fair updates. Use the hashtag #toyfairlife to promote your presence. 

Suggested shareable copy:

  • Play is serious business, and Toy Fair is where play happens! Meet (INSERT COMPANY) in NYC next March for the most iconic show in play.
  • Toy Fair is our industry's best opportunity to meet with strategic partners, discover what's new and what's next, and strengthen business. Meet me in March 2025 at Toy Fair!
  • The Ultimate Destination in Play! I'll be at Toy Fair… Will you? Let’s connect and make the most out of March 2025!
  • Excited to connect with the biggest community in the world of play! Save the date and meet me in March 2025 in NYC for Toy Fair. See you there!
  • Let’s shape the future of play! Toy Fair is not just an event; it’s a playground of possibilities! (INSERT COMPANY) hopes to see you in NYC, March 1-4, 2025.

Share these videos about Toy Fair to inform your network about the show and get them excited to come together in March 2025!

The Toy Fair Newsroom is where you can find new updates and announcements about the show.

Top buyers and press attend Toy Fair, and we have numerous tools to help you get your company and product message in front of them. Share this We’re Exhibiting badge on LinkedIn today to let your connections know you will be showcasing your products.

Refer to Toy Fair Tools for exhibitors for important updates about the show.  

Promote you company and stand out as an industry leader with high-impact promotional opportunities that will help you initiate a year's worth of business in just four days.

Contact Laura Mangiaracina at 646.454.5589 for more information.