Save the date to join us February 20 –23, 2027 in New York City.
The Toy Foundation’s Toy of the Year® (TOTY®) Awards, which took place on February 13, 2026, is the toy industry’s annual unifying moment to celebrate creativity, innovation, and come together in support of children in need.
Companies looking to establish or expand their presence in the Los Angeles Toy District can now secure space at The Toy Association’s Toy Building in El Segundo (101 Continental Boulevard) through a variety of leasing options, including long-term permanent showrooms as well as temporary spaces for Spring Preview (April 20 to 24) and Fall Preview (September 14 to 25) market weeks.
The Toy Association’s 120th Toy Fair® brought the global play community to New York City’s Javits Convention Center from February 14 to 17 to increase holiday orders, build business connections, and explore the latest trends and innovations in toys and play.
Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.
All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.
Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.
Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.
Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.
The Toy Association™ today announced three new members and six term renewals to its Board of Directors, with Geoffrey Greenberg, co-CEO of Just Play, stepping into the role of chairperson.
The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year. The TOTY Awards program and gala raised over $1 million in support of The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which unites the philanthropy of the toy industry to deliver play to millions of children in need.
Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.
The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids!
People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, at Connolly’s Pub (121 W 45th St.) beginning at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy.
The wait is almost over! The 120th Toy Fair® will kick off this weekend, taking place February 14 to 17 at the Javits Center in New York City.
Get ready to discover the hottest toy and play trends of 2026! All Toy Fair attendees are invited to attend The Toy Association's "Toy Trends Briefing" on opening day of Toy Fair®, a must-see unveiling of the hottest toy trends and consumer shopping
Women in Toys, Licensing & Entertainment (WiT) has appointed Cristina Liquori and Tracy Warshauer to its 2026 Board of Directors, each for a three-year term.
From attending the Toy of the Year® (TOTY®) Awards fundraiser to donating product at the close of Toy Fair, there are multiple opportunities for every exhibitor and attendee to get involved and give back.
At Toy Fair®, education goes hand in hand with innovation. Beyond product discovery, the show offers a robust slate of educational programming designed to inform, inspire, and empower the global toy industry.
Toy Fair® 2026 is fast approaching, and now is the time to ensure you’re fully prepared to take advantage of the media opportunities designed to boost your brand visibility and connect with key industry professionals.
The global toy industry is gearing up for Toy Fair®, set to take over the Javits Center in New York City in just a few weeks. From new event features and important reminders to must-know logistics, here’s what you need to know before you go — whether you're a seasoned Toy Fair veteran or attending for the first time.