Exhibit Reimagination Design Awards

Toy Fair will celebrate twenty exhibitors and their stand-out exhibit design efforts!

As you prepare your exhibit booth design for a reimagined Toy Fair, be sure to create a reimagined booth experience and exhibit design that will welcome buyers, press, play professionals… and the Toy Fair Exhibit Design Awards judges.

Connection Award

An exhibit space whose entire atmosphere is united in design with the core product(s).

Out-of-the-Box Award

A creative, imaginative exhibit space that is innovative and outside the limits of conventional thinking.

Powerfully Playful Award

An exhibit space that conveys fun and liveliness to the attendee with interactive elements.

Warm Welcome Award

A visually hospitable exhibit that invites the attendee in.

Assessment Criteria

There is no entry form to fill out and no entry fee to pay. Judges will evaluate exhibits based on their aesthetics, functionality, and innovation as seen from the point of view as an attendee walking the Toy Fair show floor.

  • Creativity: Use of color, sound, light and other creative elements
  • Hospitable Booth Design: Effectiveness in drawing in and engaging the attendee
  • Presentation: Delivered an overall impactful presence
  • Overall structure: Quality of the build and innovative use of materials

A winner for each award will be selected for the following categories:

  • First-Timer Booth – 100 square feet
  • Linear Booth – 100 to 399 square feet
  • Small Island Booth – 400 to 999 square feet
  • Medium Island Booth – 1,000 to 1,999 square feet
  • Large Island Booth – 2,000+ square feet


All Toy Fair exhibiting companies in good standing are eligible for the Exhibit Design Awards. Please note that exhibitor-appointed contractors and other related vendors are not eligible.



Winners will be notified on Sunday, October 1, 2023, and presented with special booth signage for display during Toy Fair and in their post-show marketing.  Winners will also receive a recognition onsite in the Press Center, on the Toy Fair Mobile App, in Toy Fair LinkedIn posts, a spotlight article in Toy News Tuesday, and recognition on the Toy Fair website for one year.



Initial judging will occur by end of day Saturday, September 30th. Winners will be announced on the Toy Fair mobile app and LinkedIn and be presented signage for display at their booth by end of day on Sunday, October 1, 2023. 

Judges will be announced in 2023.