Toy Fair Reimagined

Toy Fair will celebrate eighteen exhibitors and their stand-out exhibit design efforts!

As you prepare your exhibit booth design for a reimagined Toy Fair, be sure to create a reimagined booth experience and exhibit design that will welcome buyers, press, play professionals… and the Toy Fair Exhibit Design Awards judges.

Connection Award

An exhibit space whose entire atmosphere is united in design with the core product(s).

Out-of-the-Box Award

A creative, imaginative exhibit space that is innovative and outside the limits of conventional thinking.

Powerfully Playful Award

An exhibit space that conveys fun and liveliness to the attendee with interactive elements.

Warm Welcome Award

A visually hospitable exhibit that invites the attendee in.

Assessment Criteria

Judges will give an overall score to exhibits. Exhibits will be evaluated based on aesthetics, functionality, and innovation. More specifically, judges will be considering three themes when they give their overall ranking for the awards.

  • Creativity: Use of color, sound, light, innovative materials and other creative elements
  • Hospitable Booth Design: Effectiveness in drawing in and engaging the attendee
  • Presentation: Delivering an impactful presence

A winner for each award will be selected for the following categories:

  • Linear Booths: Exhibit spaces that include 10x10’s and any exhibits that are 10 feet deep and positioned in a straight line.
  • Exhibits that include between 101 to 399 square feet
  • Exhibits that include between 400 to 999 square feet
  • Exhibits that include between 1,000 to 1,999 square feet
  • Exhibits that are more than 2,000 square feet

Toy Fair Launch Pad Tabletops will also be in the running for the Powerfully Playful and Warm Welcome Awards!

Toy Fair Booth


All Toy Fair exhibiting companies in good standing are eligible for the Exhibit Design Awards. Please note that exhibitor-appointed contractors and other related vendors are not eligible.



Winners will be notified on Sunday, October 1, 2023, and presented with special booth signage for display during Toy Fair and in their post-show marketing.  Winners will also receive a recognition onsite in the Press Center, on the Toy Fair Mobile App, in Toy Fair LinkedIn posts, a spotlight article in Toy News Tuesday, and recognition on the Toy Fair website for one year.



Initial judging will occur by end of day Saturday, September 30th. Winners will be announced on the Toy Fair mobile app and LinkedIn and be presented signage for display at their booth by end of day on Sunday, October 1, 2023. 

Judges will be announced in 2023.