Licensing Summit Announced for Toy Association’s LA Fall Preview® Market Weeks
August 8, 2025 | As part of the lineup of exciting activities planned for LA Fall Preview® Market Weeks, The Toy Association will welcome industry professionals to “The Future of Licensing Executive Summit” on Wednesday, September 10 at The Toy Building (101 Continental Blvd.). Taking place from 2 to 7 p.m., the summit will offer fresh insights for the global licensing community. Registration is now open.
Presented by X Tracks, a company that connects licensing professionals with high-level education and networking, discussions will immerse attendees into the world of licensing to discover how to leverage intellectual property to drive revenue and growth. Through panels, keynotes, and fireside chats, attendees will discover new strategies to strengthen brand relevance, adapt to evolving consumer behaviors, and drive growth in an increasingly competitive marketplace.
Attendees will hear from experts across a variety of sessions, including:
- Toy IP as Franchise Fuel
- TikTok, AI, and the New Retail Playbook
- Global Trends in Licensing & Kidult Culture
- Tariffs, Supply Chains, and Reshoring Strategy
Click here for more information and to register for the summit.
“The Future of Licensing Executive Summit” is part of a growing calendar of industry events taking place at The Toy Building and the surrounding El Segundo toy district during The Toy Association’s LA Fall Preview Market Weeks (September 8 to 19). Click here for the full event schedule and be sure to check back often as new events are added in the lead-up to September.
Visit toyassociation.org/lafallpreview for more information.