Secure Your Spot: Limited Showroom Space Available for LA Fall Preview®

July 30, 2025 | Toy companies still have time to secure a presence at The Toy Association’s new Toy Building during the LA Fall Preview® this September. Limited temporary showroom and permanent 3- to 5-year space is available for companies looking to showcase their 2026 product lines, meet with buyers, and take advantage of increased foot traffic around the Toy Building, located at 101 Continental Boulevard in El Segundo.

The Toy Building is located in the heart of the industry’s growing toy district, offering a turnkey solution for participation during one of the most important preview periods of the year.

“Having a showroom at our Toy Building gives brands a high impact presence and places them right in the center of the action,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association™. “While permanent showrooms are still available, securing a temporary space this year offers an ideal opportunity for companies to explore the value of participating in fall previews for the first time. We want to make sure every company has the chance to be part of the energy and opportunity that The Toy Building brings!”

LA Fall Preview Market Weeks, taking place September 8 to 19, will complement the month of buyer-seller meetings. Special events include two complimentary industry networking parties hosted by The Toy Association, The Toy Foundation’s Golf & Give FUNdraiser, and additional gatherings and educational opportunities. Click here for a full calendar of activity and check back often as new events are being added regularly.

For more information or to schedule a tour of The Toy Building, contact The Toy Association’s Laura Mangiaracina, senior director of sales, or Peri Halprin, account executive.

The Toy Association’s Toy Building in El Segundo officially opens August 1st for permanent tenants, with temporary tenants accessing their showrooms for meetings throughout the month of September.. LA Fall Preview® Market Weeks, featuring dedicated educational and networking activities, will take place from September 8 to 19. Click here for more information.