Our guidelines outline all you need to know about applying, approvals, and attending.

Press Credentials

The Toy Association requires a company business card, which must show your name, title, and company name, and two additional documents from the list below:

  • Police-issued Press Card
  • Current masthead or similar editorial page listing your name and editorial title
  • Recent bylined article indicating you are a staff editor, writer, reporter, or regular contributor
  • Letter on company stationery identifying you and your editorial position at a specific media outlet
  • Freelance writers, reporters, or photographers must show a verifiable letter or assignment from a legitimate media outlet.
  • Printed copy of your online publication showing your name and title in an editorial capacity. (Those with personal websites, editors, or content creators are not eligible.)


Youtubers must provide their full URL and a screenshot of their channel page with subscriber number.


  • A minimum of 50,000 subscribers with videos related to toys, play, and/or youth entertainment posted weekly to the channel
  • Children will only be permitted if they serve as a main personality on the channel
    • Qualifying children must be at least 5 years old and each child in attendance must have one qualified adult accompanying them at all times (1:1 ratio). Qualified adults can also be a personality/influencer/key contact of the channel. Two children maximum are allowed per YouTube channel.
  • Qualified individuals are permitted to film. However, additional videographers who don’t meet the stated criteria are not permitted.


Bloggers must provide a web analytics screenshot from either Google Analytics, StatShow, SimilarWeb, etc., as well as a company business card, which must show your name, title, and company name.


  • A minimum of 5,000 unique visits per month (UVM); must submit
  • Blogs must reflect current toy industry-related posts created on a weekly basis


All podcasts will be approved on a case-by-case basis and must provide a screenshot of their total amount of subscribers and downloads.


All Instagram influencers must submit their Instagram URL for review and approval.


  • A minimum of 15,000 followers with images related to toys, play, and/or youth entertainment posted weekly to the channel
  • Content must be family-friendly, and reflect a valid reason why influencer would attend Toy Fair
  • Child influencers with no other affiliation are subject to review by show management and will be approved on a case-by-case basis.

Press Protocol

It is important to note the following:

  • It is strongly recommended that you schedule appointments in advance of Toy Fair.
  • While on the show floor, photographers and camera crews must obtain an exhibitor's permission before filming or photographing.
  • Exhibitors will check badges and ask questions about the media outlet of those who plan to interview, photograph, and/or film inside their booth.
  • Registered members of the media cannot actively solicit free samples from exhibitors. There are no restrictions on samples that an exhibitor can offer.

Press credentials will not be granted to anyone with title or purpose listed below (please visit the general registration page to see if you qualify for admission under a different category):

  • Publishers and associate publishers and any advertising personnel, including directors, managers and account executives.
  • Administration, presidents, vice presidents, general managers, managers, marketing managers, marketing representatives, public relations representatives, promotions staff, accounting staff, graphic designers or engineers.
  • Anyone whose principal purpose for attending Toy Fair is, in our judgment, for reasons other than generating coverage of the event or its participants.