Attended by retailers, distributors, importers, wholesalers, sales representatives, and trade guests. This event is not open to the public. Registration for Toy Fair is exclusively online. There will NOT be any on-site registration at the Javits Center.
No one under age 18 is admitted. Infants are not allowed entry to Toy Fair. All attendees are qualified based on their primary business. Any misrepresentation will bar you and/or your organization from this and future Toy Association events. Approval to attend Toy Fair in prior years does not guarantee entry. Credential requirements for attendees will be posted in 2023. Credentials (in English) must be submitted for each registrant. Toy Fair reserves the right to request additional credentials if deemed necessary. All approved registrants may be required to submit proof of identity.
Fees may apply to certain registration categories. Please see below for complete Fee details.
Brick & Mortar Retailers must submit the following company credentials:
Brick & Mortar Retailer Start-ups (unable to provide invoices) must submit each of the following credentials:
E-Commerce Retailers (not selling on Amazon or eBay) must submit/enter each of the following credentials:
Third-Party Resellers (selling on Amazon, eBay, etc. with no brick & mortar store) must submit/enter each of the following credentials:
Retailers must submit one (1) form of employee ID:
Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.
Distributors, Importers and Wholesalers must submit each of the following credentials:
Distributors, importers and wholesalers must submit one (1) form of employee ID:
Sales Representatives must submit at least one (1) of the following credentials:
Sales representatives must submit one (1) form of employee ID:
Trade Guests must submit at least two (2) of the following credentials:
Trade guests must submit one (1) form of employee ID:
Toy Fair is open to qualified, registered and approved press only. No press representative under 18, including infants, will be admitted (see exception under YouTube Influencers).
Please note: Approval to attend Toy Fair in prior years does not guarantee entry or waive any requirements. Misrepresentation of position and/or publication/news organization will bar you and your organization from all future Toy Association events. Toy Association management reserves the right to request additional documentation for press approval if deemed necessary.
Credentialed, global press are invited to register to attend Toy Fair. All members of the press must apply annually with the latest accurate credentials to attend Toy Fair. Required credentials for Press can be found here.
Free admission to all qualified registrants.
Toy Association members:
A limited number of complimentary badges are provided to full-time employees* of Toy Association member companies. Depending on the number of badges requested, additional fees may apply.
Non-members:
*Third party consultants, service providers, seasonal workers, etc. are not eligible for Toy Association member complimentary entry.
Toy Association members who are not exhibiting are eligible to purchase up to two (2) badges at $299 per badge.
Additional badges may be secured provided the member company becomes a Toy Fair sponsor. To learn about sponsorship opportunities, contact Laura Mangiaracina.
*Third party consultants, service providers, seasonal workers, etc. are not eligible for Toy Association member entry.
$3,900 per person
Interested in becoming a member? Contact toyfairadmin@toyassociation.org
NOTE: Proper identification is required for all qualified registrants. Only major credit cards are accepted for registration.
An engaging three-day event you won't want to miss.