Toy Fair is a trade-only event

Attended by retailers, distributors, importers, wholesalers, sales representatives, and trade guests. This event is not open to the public.

Registration for Toy Fair is exclusively online. There will NOT be any on-site registration at the Javits Center.

No one under age 18 is admitted. Infants are not allowed entry to Toy Fair. All attendees are qualified based on their primary business. Any misrepresentation will bar you and/or your organization from this and future Toy Association events. Approval to attend Toy Fair in prior years does not guarantee entry. Credential requirements for attendees will be posted in 2023. Credentials (in English) must be submitted for each registrant. Toy Fair reserves the right to request additional credentials if deemed necessary. All approved registrants may be required to submit proof of identity.

Fees may apply to certain registration categories. Please see below for complete Fee details.

 
 

Retailer Credentials REQUIRED

Brick & Mortar Retailers must submit the following company credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 24 months) from toy manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000 (if no toy invoices are available, the minimum number of invoices required still needs to be submitted)

Brick & Mortar Retailer Start-ups (unable to provide invoices) must submit each of the following credentials:

  • Active store/commercial lease with verifiable address and type of business
  • Letter of intent to conduct business on letterhead from a lawyer or bank

E-Commerce Retailers (not selling on Amazon or eBay) must submit/enter each of the following credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 24 months) from toy manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000 (if no toy invoices are available, the minimum number of invoices required still needs to be submitted)
  • Complete URL (this must be entered during the registration process)

Third-Party Resellers (selling on Amazon, eBay, etc. with no brick & mortar store) must submit/enter each of the following credentials:

  • Minimum of six (6) recent wholesale invoices (all within last 24 months) preferably from toy manufacturers for goods purchased at wholesale/in quantity for a minimum of $5,000 (if no toy invoices are available, the minimum number of invoices required still needs to be submitted)
  • Copy of previous year's 1099-K for your registered company (current year 1099-K is required if previous year not available)
  • Complete third-party reseller URL (this must be entered during the registration process with minimum advertised prices listed for all toy manufacturer's products)

Retailer Employee Identification

Retailers must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of previous year’s tax form
  • Copy of company insurance card with employee’s name

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

RETAILER TYPES OF BUSINESSES

  • Amusement/Theme
  • Apparel/Accessories
  • Arts and Crafts
  • Auto
  • Beauty Care
  • Bookstore
  • Buying Group
  • Camps
  • Candy
  • Card/Stationery
  • Consumer Electronics
  • Convenience
  • Department Store
  • Discount
  • Drug Store
  • E-Commerce (Online Only)
  • Farm and Fleet
  • Florist/Garden
  • Footwear
  • Gas/Truck Stops
  • Gift
  • Grocery
  • Holiday/Seasonal
  • Home Décor/Furnishings
  • Home Improvement/Hardware
  • Hotel/Resort/Travel
  • Infant/Baby
  • Library
  • Mail Order/Catalog
  • Mass Merchant
  • Military Exchange
  • Museum
  • Music/Entertainment
  • Office Supply
  • Off-Price
  • Outdoor
  • Park/Zoo
  • Party
  • Pet
  • Play/Activity Center
  • Premiums/Corporate Incentives
  • Restaurant
  • School Related/Fundraising
  • Sporting Goods
  • Toy/Hobby/Game
  • TV Shopping
  • Warehouse/Supercenter

DISTRIBUTOR / IMPORTER / WHOLESALER CREDENTIALS REQUIRED

Distributors, Importers and Wholesalers must submit each of the following credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 24 months) from toy manufacturers for goods purchased at wholesale/in quantity for a minimum of $10,000 (if no toy invoices are available, the minimum number of invoices required still needs to be submitted). Pro-forma invoices are not an accepted credential.
  • Brochures or catalogs which show brands represented and product selection

Distributor / Importer / Wholesaler Employee Identification

Distributors, importers and wholesalers must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of previous year’s tax form
  • Copy of company insurance card with employee’s name

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

Sales Representative Credentials REQUIRED

Sales Representatives must submit at least one (1) of the following credentials:

  • List of current exhibiting product or brand lines represented along with contact name and email for each line
  • If not currently representing any exhibitors’ lines, an invitation from the exhibitor confirming you have a Toy Fair appointment to represent a product line

Sales Representative Employee Identification

Sales representatives must submit one (1) form of employee ID:

  • Copy of canceled commission check from exhibiting company
  • Copy of previous year’s tax form

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

Trade Guest Credentials REQUIRED

Trade Guests must submit at least two (2) of the following credentials:

  • Invitation from exhibitor confirming you have a Toy Fair appointment
  • Certification, professional designation, or membership in an industry association validating your business
  • Business license

Trade Guest Employee Identification

Trade guests must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of previous year’s tax form
  • Copy of company insurance card with employee’s name

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

Trade Guest Profiles

  • Advertising/Marketing Executive
  • Association Executive
  • Banker/Financial Analyst
  • Child Development /Education Professional
  • Entertainment Executive
  • Government Official
  • International Consulate
  • Inventor
  • Licensing Agent
  • Licensor/Brand Owner
  • Publisher
  • Product Design/Development Executive
  • Product Safety & Compliance Executive
  • Public Relations Executive
  • Regulatory Affairs Executive
  • Retail Channel Consultant

Toy Fair is open to qualified, registered and approved press only. No press representative under 18, including infants, will be admitted (see exception under YouTube Influencers).

Please note: Approval to attend Toy Fair in prior years does not guarantee entry or waive any requirements. Misrepresentation of position and/or publication/news organization will bar you and your organization from all future Toy Association events. Toy Association management reserves the right to request additional documentation for press approval if deemed necessary.

 

Press Credentials

Credentialed, global press are invited to register to attend Toy Fair. All members of the press must apply annually with the latest accurate credentials to attend Toy Fair. Required credentials for Press can be found here.

RETAILERS / DISTRIBUTORS / IMPORTERS / WHOLESALERS / SALES REPRESENTATIVES / PRESS / GOVERNMENT EMPLOYEES

Free admission to all qualified registrants.

Trade Guests

Toy Association members:

A limited number of complimentary badges are provided to full-time employees* of Toy Association member companies. Depending on the number of badges requested, additional fees may apply.

Non-members:

  • $299 until July 31
  • $399 beginning August 1

*Third party consultants, service providers, seasonal workers, etc. are not eligible for Toy Association member complimentary entry.

Non-Exhibiting Vendors and/or Manufacturers

Toy Association members:

Toy Association members who are not exhibiting are eligible to purchase up to two (2) badges at $299 per badge.

Additional badges may be secured provided the member company becomes a Toy Fair sponsor. To learn about sponsorship opportunities, contact Laura Mangiaracina.

*Third party consultants, service providers, seasonal workers, etc. are not eligible for Toy Association member entry.

Non-members:

$3,900 per person

Interested in becoming a member? Contact toyfairadmin@toyassociation.org

NOTE: Proper identification is required for all qualified registrants. Only major credit cards are accepted for registration.

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