Toy Fair: PR & Marketing Strategies for a Reimagined Show

Reach out to your account executive to request access to view the recording.

Presented on:

December 14, 2022


Toy Fair New York’s shift in timing from February to September has many wondering how to best utilize it for their PR and marketing efforts. This one-hour webinar will provide Toy Fair New York exhibitors with tips on how to maximize their reach and how to approach their media strategy as they begin to plan for next fall.

Who Should Attend

All Toy Fair exhibitors are invited to participate; however, this webinar is recommended for those involved in public relations, marketing, advertising, and social media promotion.

What You Will Learn:

Presenters will walk attendees through all of the possibilities and what to be prepared for in terms of:

  • Merchandising the booth
  • Activating influencers
  • Targeting media
  • Assessing “sneak peeks”
  • Current and long lead opportunities
  • Other promotional opportunities available through The Toy Association and at the show


Anne McConnell, senior director of market research & data strategy, The Toy Association


Adrienne Appell, EVP marketing communications, The Toy Association

Laura Mangiaracina, director of sales, The Toy Association