Available Now

From Board Games to Beer: Inside Champion's Catan Beer Collection

Billy Langsworthy, Co-Founder, Mojo Nation

Carrie Throckmorton, Marketing Director, Champion Brewing Company

Champion Brewing Company teamed up with Asmodee’s Catan Studio for a series of beers celebrating the much-loved board game, Catan. This session will see Brands Untapped’s Billy Langsworthy talk to Carrie Throckmorton, Marketing Director at Champion Brewing Company, LLC, to find out more how they approached bringing an iconic board game brand into beer – and whether it’s a sector more brands should be embracing.

Available Now

The Toy Association's Toy Trends Briefing

Isabel Carrion, Senior Director, Digital Communications, The Toy Association

Kristin Morency Goldman, Senior Advisor, Strategic Communications, The Toy Association

Jennifer Lynch, Content Developer, The Toy Association

The Toy Association’s trends team provides an exclusive look at the top toy and play trends predicated to drive consumer spending on toys in 2022.

Available Now

STEAM Toys & The STEAM Accreditation Program

Dr. Amanda Gummer, Founder at Good Play Guide

An insightful look at the importance of STEAM toys for child development and how the STEAM Accreditation Program can help companies assess their product with a validated framework. Hear from Dr. Gummer about the scientifically proven method to evaluate age appropriate, engaging toys and ways to ensure a product's developmental benefit from product invention through marketing execution with examples from accredited products.

Available Now

A UNICEF Playbook: Diversity & Inclusion in Licensed Product, Development, Marketing, and Packaging

Moderator: Maura Regan, President, Licensing International

Madeline Di Nonno, President & CEO, Geena Davis Institute on Gender in Media

Shreyasi Jha, Senior Advisor, Gender Equality, UNICEF

Examine the toy industry’s culture and blind spots that hinder the advancement of diversity, equity, and inclusion (DEI) work during this series of educational sessions hosted by The Toy Association.

Children need diverse role models who can positively impact their perceptions of themselves, their own empowerment, and the world around them. Engaging business to promote positive representation through the marketing, packaging and advertising of products designed for children is a vital part of achieving equality and inclusion – and inspiring more diverse and equal worlds of play. Join us as we discuss a path forward.

Available Now

The American Kid Consumer: what companies should know about U.S. toy consumers and kids’ routines

Philippe Guinaudeau, CEO Kidz Global

Marinette Dalbard, Client Service Director, Kidz Global

This session will examine findings by market research consultancy, Kidz Global on opportunities, obstacles and key success factors for growth in the U.S. toy market. To help toy companies understand how best to position their product lines, this session will provide an overview of U.S. child population trends, consumer behavior and holiday shopping trends. It will explore kids’ entertainment brands and characters, favorite super-heroes, kids’ routines and play habits, use of screens and digital media and pocket money spend.

Available Now

Introducing... The Class of 22 with The Insights Family

Tanya Sarakinis, Commercial Director North and South America, The Insights Company

The attitudes, behaviors and consumption patterns of this generation of families are not only different from their predecessors, but constantly changing. From how they spend their time and money, to their favourite to categories, The Insights Family, use their trend and forecast data, to unveil... The Class of 2022. As well as covering demographic, societal, and educational factors, the session will dig into the core play trends which are set to drive change in 2022. The research will look extensively into the latest cohort of kids leaving Kindergarten (aged 5) and Elementary School (age 10) to see how their words have changed. Focusing on actionable insights to help drive your marketing and product development strategies, this session will utilize Kids Insights and present insights from the US and beyond.

Available Now

Getting Started Making Reels

Anita Demetropoulos, Principal Strasmark & Dee Farrel, Principal and Founder at Strasmark Inc.

Did you know that over 60 percent of businesses are using video marketing as a tool in 2021? Instagram Reels are a captivating way to engage!

In this session, Strasmark will share the value of Instagram Reels for toy retailers and manufacturers. Learn why and how tagging products in Reels videos can increase your sales. Get a customized look at how easy Reels can be as we demonstrate how to make a quick video with one lucky audience member. After attending this session, you’ll be ready to get started on Reels!

This session is brought to you in partnership with ASTRA.

Available Now

Getting Started on TikTok

Anita Demetropoulos, Principal, Strasmark Inc.

Kat Moraros, Director of Design & Social Media, Strasmark, Inc.

Did you know that the TikTok video sharing app is forecasted to reach 37.3 million Gen Z users this year, surpassing Instagram's 33.3 million, according to a forecast from eMarketer?

In this session, Strasmark will share the value of TikTok for toy retailers and manufacturers. Participants will have fun learning how to get started on this trending social platform. Learn why and how TikTok can benefit your brand and identify key elements to consider when starting and managing your account. Get a customized look at how easy TikTok can be as we demonstrate how to make a quick video. After attending this session, you’ll be ready to get started on TikTok using 4 key steps to success!