Toy Fair

Register Today

Registration for Toy Fair takes place exclusively online. There will be no on-site registration at Toy Fair 2026.

Show Hours

Saturday, February 14 | 10 a.m. – 6 p.m.

Sunday, February 15 | 9 a.m. – 6 p.m.

Monday, February 16 | 9 a.m. – 6 p.m.

Tuesday, February 17 | 9 a.m. – 4 p.m.

Download the Mobile App

Plan your schedule, navigate the show floor, and stay informed throughout Toy Fair 2026.

Download the App

See Schedule of Events

Explore key moments, special events, and can’t-miss programming happening throughout Toy Fair 2026.

See Schedule of Events

Opening Day Update

New this year, Toy Fair 2026 officially opens at 10 a.m. on Saturday, February 14. The Costume Character Parade and Ribbon Cutting will kick off at 9:45 a.m. in the Crystal Palace (just outside the exhibit hall).

Empowering Play. Driving Business.

Join us February 14-17, 2026, in New York City to connect with industry leaders, explore innovative products, and gain insights that will shape the future of play.

As the industry’s most iconic global event, Toy Fair is where ideas become bestsellers, partnerships form, and trends take off.

Toy Fair 2026 is set to deliver even more opportunities for meaningful connections, product discovery, and business growth.

Your Industry. Your Future. Your Toy Fair.

Whether you're a buyer, retailer, manufacturer, inventor, or entertainment executive, Toy Fair is where you’ll find what’s next.

Experience thousands of toys, games, and immersive entertainment from around the world — from bold new ideas to future bestsellers. Discover emerging trends, connect with innovators, and be part of the global play community as it gathers under one roof in the heart of New York City.

Exhibitor Info Here

Looking Ahead:

Mark your calendar for future Toy Fair dates: February 20-23, 2027.