Put Your Brands Front & Center for Buyers & Media during the Preview & Holiday Market

June 27, 2022 | With registration now open to buyers and media for The Toy Association’s 2023 Preview & 2022 Holiday Market, exhibitors are invited to take advantage of a variety of promotional opportunities to maximize their exposure leading up to and during the show.

“Because the show serves audiences looking ahead to 2023 as well as those seeking the hottest toys for this holiday, we encourage everyone in the industry to make the most of the advertising and marketing opportunities available and increase their return on investment,” said Kimberly Carcone, senior vice president of global events at The Toy Association. “Not only will these opportunities elevate brands during the show, but they may also help garner the attention of new customers and connections.”

  • Companies can get a jump on advertising their product ahead of the show through the Preview & Holiday Market’s Social Media Marketing opportunities. Among the variety of promotional packages available, companies can reach beyond the show floor ahead of and during the event with sponsored LinkedIn posts about their trade show activity.

  • Companies looking to show off their Q4 drivers can put them on display in the show’s brand-new Holiday Driver Showcases, promotional spaces located in the lobby of the Dallas Market Center that will highlight on-trend Q4 products to media and retail buyers.

  • The Map Your Show Online Directory is an opportunity for companies to get priority placement and become featured exhibitors through one of the directory’s available packages. As attendees use the guide to find exhibitors and map their visits, brand owners can help ensure their playthings are top of mind.

“All these opportunities and more offer media an easy guide to key products to look out for, while giving toymakers a fun way to grab buyers’ attention,” added Carcone.

A guide to all the promotional opportunities available for the Preview & Holiday Market can be accessed here. To learn more, contact Laura Mangiaracina, director of sales at The Toy Association. 

The 2023 Preview & 2022 Holiday Market will take place Tuesday, September 20 through Thursday, September 22, 2022. Additional information can be found at ToyAssociation.org/PreviewMarket.