Earn Your Place in The Toy Association’s Holiday ’22 STEAM Toy Guide

Submit Your Must-Have STEAM Toys by September 9 for Consideration

August 11, 2022 |  U.S. parents now cite educational value as one of the top factors influencing their holiday toy purchases according to KidzGlobal research. In response to this demand for learning toy ideas, The Toy Association will release an official "Holiday 2022 STEAM Toy Guide" to provide families with a roundup of must-have holiday toys that are fun and scientifically proven to be educational.

Open to all toy and game companies, the list will feature products that have earned an official ‘STEAM stamp of approval’ from The Toy Association’s STEAM Accreditation Program, developed in collaboration with the Good Play Guide.

A new limited-time opportunity is now open to companies that submit their products for STEAM accreditation by September 9 to be promoted in the holiday STEAM toy guide. Accredited products currently sold on Amazon will also be featured in an exclusive STEAM Accredited Toys storefront on Amazon at no additional cost.

“With parents and other gift-givers on the hunt for toys that combine both fun and learning this holiday, our official ‘Holiday STEAM Toy Guide’ is the place to be for companies that want to prominently showcase the verified educational value of their playthings,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “Toymakers can also take advantage of all the promotions that go along with earning an official ‘stamp of approval’ for their toys from our STEAM Accreditation program — just in time for the critical toy-selling season!”

Toys will be promoted in a press release the week of November 14, featured in The Toy Association’s Toy News Tuesday newsletter, prioritized for TV segments and other media opportunities presented by The Toy Association’s toy trends team, and promoted on The Genius of Play’s website and social media channels.

The deadline to submit products – including both the online form AND product samples – is September 9, 2022. Questions can be sent to steam@toyassociation.org.

To learn more about The Toy Association’s STEAM Accreditation Program, visit toyassociation.org/STEAM.