Toy Association Announces Private Preview Event with Amazon

May 25, 2021 | As part of The Toy Association’s ongoing series of virtual Private Previews connecting toy companies and their unique products with influential retail buyers, the Association has announced an upcoming Private Preview event with Amazon on July 14. This is an open call for any toy company not already working with Amazon; the submission deadline for this opportunity is June 2 at 5 p.m. (Eastern).

Amazon would like to meet with toymakers who have new and innovative products in the following categories: Action Figures, Dolls, Learning and Technology, Plush, and Vehicles.

Companies whose products are chosen will be notified by The Toy Association on June 15 and will have a chance to participate in a live Zoom “Perfecting Your Pitch” session led by The Toy Association on June 23. The Private Preview with Amazon will follow on July 14. Full details about the preview can be found on the submission form.

To date, The Toy Association has hosted more than a dozen Private Previews helping to connect toy brands with buyers. In total, Private Previews have given more than 300 companies the opportunity to submit their products to buyers looking for unique and innovative products to capture the attention of customers in their stores.

More information about The Toy Association’s Private Previews can be found online. Questions may be directed to