Toy Fair NY: Bringing Prominent Toymakers Together Under One Roof

Hasbro Showroom Moves to the Javits Center

November 5, 2021 | The Toy Association has announced that the newly expanded Javits Center has paved the way for enhanced experiences and more space for the global toy community to gather at Toy Fair New York 2022. Thanks to the additional square footage, for the first time ever, Hasbro will host its showroom on-site at the 2022 show.

“In the past, due to lack of space, Toy Fair was simply unable to accommodate Hasbro and its many brands and franchisees on-site at the Javits Center,” said Kimberly Carcone, senior vice president of global market events at The Toy Association. “We are thrilled to be able to host Hasbro at the 2022 show, and believe it to be symbolic of the important return to live events and the show’s evolution to serve the business needs of all exhibitors and guests!”

“We’re excited to join industry colleagues at the Javits Center as we return to Toy Fair New York and showcase the power and potential of Hasbro’s Brand Blueprint,” said Eric Nyman, chief consumer officer and chief operating officer of Hasbro Consumer Products. “As we continue our transformation into a leading play and entertainment company, we look forward to sharing an update on our pipeline, storytelling and content built around our powerful brands, to seeing partners and old friends, and to making new connections on the show floor as we kick off 2022.”

On February 19, the industry will return to Toy Fair New York to see hundreds of thousands of playthings featured across the show’s exhibit space and to tap into the $32 billion U.S toy market and other key markets around the globe. As the place to spot innovative new toys, games, and children’s entertainment products, the 2022 show will add new and exciting features for guests including Spielwarenmesse’s World of Toys Pavilion and Brands Untapped, developed in partnership with Mojo Nation to highlight multiple creative collaborations between toy companies and high-profile partners spanning other industries. Information on all Toy Fair programming will be announced throughout November.

Toy Fair New York will take place from Saturday, February 19 through Tuesday, February 22, 2022 in New York City. Proof of COVID-19 vaccination will be required to attend the 2022 show, in accordance with the Javits Center and NYC-mandated proof of vaccination for indoor activity guidelines. Complete details on registration, educational programming, hotel reservations, and more can be found at www.ToyFairNY.com .