Toy Fair Everywhere Opens Toy Buying Events to New Sellers

tfeJune 22, 2021 | Manufacturers looking for new ways to get their products on shelves are invited to participate in Toy Fair Everywhere’s exclusive targeted product category buying events.

“These events are the perfect way for sellers to quickly reach buyers focusing on specific product categories while capitalizing on the global reach and convenience of Toy Fair Everywhere in a more limited time frame,” said Tim Knock, director of market events at The Toy Association. “As we continue to look for innovative ways to connect manufacturers with buyers year-round, we are thrilled to open up our e-commerce platform to companies looking to engage and sell their playthings during these key dedicated market weeks.”

The current market event commenced on June 21 with a spotlight on sellers with Infant and Preschool products (sponsored by Learning Resources & Educational Insights). Subsequent category market weeks planned through October include: School Supplies (July 12 – 25); Games & Puzzles (July 26 – August 8); Apparel & Accessories (August 9 – 29); Costumes, Pretend & Role Play (August 30 - September 12); Dolls & Plush (September 13 – 26); and Gifts, Collectibles & Novelty (September 27 – October 10). Each market week will spotlight new products, brands, and sellers with special, limited-time offers.

Packages include the seller’s logo featured on the buyers homepage for the entire market event, a two-week “move-in and set-up” access to a digital showroom, customer service, technical support, 24-hour access during each 14-day market event, and waived commerce fees. Additional benefits can be found here.

More information on this and other upcoming Toy Fair Everywhere opportunities can be found on the Toy Fair Everywhere website. Prospective sellers are also invited to request a demo to see how Toy Fair Everywhere can help support their business. Companies interested in hosting a digital showroom on Toy Fair Everywhere can contact their Account Executive. For companies beginning A–G, contact Simon Yung; H-P, contact Stacy Liebensohn; and Q-Z, contact Michael Lynch.