Toy Fair Everywhere Helps Toymakers Forge Ahead This Spring

March 15, 2021 | Looking to feature your latest drivers for this spring/summer and kickoff your 2022 sales plan? Toy Fair Everywhere, The Toy Association’s 24/7 e-commerce platform, continues to provide new solutions to help businesses forge ahead every day of the year.

Throughout April and May, toymakers selling outdoor toys will be prominently featured and promoted on Toy Fair Everywhere to buyers while in-person spring product previews are not happening.

“Toy Fair Everywhere is the ideal environment to drive home your 2021 and jumpstart your 2022 spring sales right from the comfort of your personalized digital showroom,” said Kimberly Carcone, vice president of market events at The Toy Association. “Outdoor and sports toys were two of the top performing toy categories leading overall sales growth in 2020. And while families will start to spend more on other forms of entertainment as the COVID-19 vaccine rollout continues, retailers recognize that many will still be looking to the toy aisles for safe, socially distanced backyard fun. For those with product in these categories, now is the time to take advantage of Toy Fair Everywhere and put your playthings front and center for retailers finalizing their physical and digital shelves for the next season.”

Since Toy Fair Everywhere launched as a year-round platform just one month ago, buyers from more than 60 unique countries have visited the site. What’s more, the platform’s series of 2020 summer market weeks welcomed two percent more international buyers than those who attended Toy Fair New York 2020 in person, proving the platform’s potential to provide toymakers with instant access to global buyers at any time and the opportunity to do business in new markets.

Toy sellers and children’s entertainment companies interested in hosting a digital showroom on Toy Fair Everywhere can contact their Account Executive. For companies beginning A–G, contact Simon Yung; H-P, contact Stacy Liebensohn; and Q-Z, contact Michael Lynch. Buyers can register for free at ToyFairEverywhere.com.