Deadline Approaching: Free Product Publicity Opportunity
January 5, 2021 | The Toy Association’s annual “Toy Trends Briefing” is going virtual this February. Toy companies are invited to submit their products to be considered for this exclusive opportunity by completing the product information form by Friday, January 15. Note: By submitting your information, your products will also be considered for various broadcast opportunities, articles, and other media placements throughout the year.
“Being featured in our ‘Toy Trends Briefing’ is the perfect way to get your products and brands noticed by media and buyers looking for the hottest toys and trends of 2021,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association.
Typically held during Toy Fair New York (which has been postponed until May), the Association’s annual trends presentation is always a must-attend event for media, buyers, and other professionals looking to stay keyed into trends influencing the marketplace. The yearly presentations are recorded and live on YouTube, generating tens of thousands of additional views and offering increased exposure for brands.
This year’s briefing will offer a first look at the top toy and youth entertainment trends of 2021 and discuss the latest developments in play, using relevant product examples across major toy categories. An in-depth analysis of the state of the global toy industry and how the environment has dramatically changed in the toy and youth entertainment space will also be shared. Additional details about the presentation will be announced in the coming days.
To have your product(s) considered for inclusion, please complete this form. For questions or to schedule a virtual meeting with The Toy Association’s trends team, contact Jennifer Lynch. The 118th Toy Fair New York will take place May 1 to 4, 2021 in New York City.