Submit Your STEAM Products by Dec. 10 to Be Featured at Toy Fair

November 30, 2021 | Help your educational toys stand out to buyers at Toy Fair New York 2022 by getting them certified with an official “STEAM Stamp of Approval.”

Companies and brands involved in the manufacture, design, and marketing of children’s STEAM (Science, Technology, Engineering, Arts, and Math) products are invited to have them officially evaluated and certified as part of The Toy Association’s STEAM Accreditation program, developed in collaboration with the Good Play Guide™. Those who submit their products by December 10 (including the online form AND product samples) will have access to exclusive promotional opportunities at Toy Fair New York.

In addition to earning the “STEAM Stamp of Approval” for use in marketing campaigns, product packaging and listings, and other marketing initiatives, certified products will:

• be featured at the STEAM Accreditation Program booth at Toy Fair;
• included in an official Toy Fair “STEAM Treasure Hunt” map that will point attendees to company booths;
• receive a “STEAM Accredited” sign to display in exhibitor booths; and
• get a shoutout from The Toy Association and Good Play Guide on social media during the show.

For added exposure, Toy Fair sponsorship opportunities are also available for companies to have their accredited products showcased in a high-traffic display area at an additional cost.

“Recognizing the demand from today’s consumers for educational toys that also pack in the fun, retail buyers are actively seeking STEAM products to stock their shelves year-round,” said Anna Yudina, senior director of marketing initiatives at The Toy Association. “Help give them added assurance as they shop the floors of Toy Fair 2022 that your STEAM toys are certified and worth adding to their inventory!”

Complete details about the STEAM Toy Accreditation Program can be found online at ToyAssociation.org/STEAM. Toy Association membership is not required to receive accreditation. Questions about the program may be directed to steam@toyassociation.org.