New Private Preview Opportunity: Indigo Books and Music (June 24)

May 14, 2021 | The Toy Association has announced that it will facilitate yet another virtual private preview to help toy manufacturers get their products in front of influential buyers and onto store shelves. Companies that would like to apply for the opportunity to present their toys and games to buyers at Indigo Books and Music are invited to fill out the application form by Friday, May 21 at 5 p.m. (Eastern).

The publicly traded Canadian company operates 88 superstores and 94 small format stores, as well as, a popular online destination for books, eBooks, toys, stationery, home décor, gourmet confections, electronics, and more.

Indigo is specifically looking for products in a broad range of categories, from arts & crafts and games & puzzles to outdoor products and STEM toys, with an emphasis and priority on partners that offer sustainable assortments, items, and packaging. This is an open call for any toy company not currently selling to Indigo.

Full details for the private preview, which will be held June 24, can be found on the application.

As always, priority for this opportunity is given to Toy Association members.

More information about The Toy Association’s ongoing series of private previews can be found online. Questions may be directed to