Create Buzz Around Your Products at Toy Fair New York (Webinar)

buzzNovember 5, 2021 | The Toy Association is hosting an upcoming webinar for Toy Fair New York exhibitors that will help them hone their PR strategies to create buzz around their products at the show. Registration for this session is now open.

Taking place December 2 from 2 to 3 p.m. (Eastern), “Toy Fair PR Bootcamp: Kickstart Your TF ’22 Public Relations Strategy” will share important tools and techniques for building and a strong media relations plan leading up to, during, and after the 2022 show. Session presenters include Kristin Morency Goldman, senior advisor of strategic communications at The Toy Association; Rachel Griffin, co-founder at PlayWise Partners; and Erienne Muldoon, senior customer content specialist at Virtual Press Office.

The webinar will cover:

  • How to develop a Toy Fair media strategy
  • How to build a well-thought-out media list and create an engaging online press kit
  • Dos and don’ts for interacting with both traditional media and influencers
  • How to enhance your social media presence
  • Toy Association PR resources available at the show, and much more.

“We want to ensure that all Toy Fair exhibitors have the tools they need to attract the attention of media (and buyers) at the show,” said Morency Goldman. “With roughly 1,000 members of the global press attending Toy Fair New York each year, there are countless opportunities to get noticed and develop strong, year-round relationships with the press. We are here to help make those connections happen and to make Toy Fair New York a success for all.”

This webinar is free and open to all Toy Fair New York exhibitors.

Questions about Toy Association webinars may be directed to Anne McConnell, The Toy Association’s senior director of market research and data strategy.