Connect with Toys"R"Us at Macy’s Buyers During Toy Association Private Preview (Dec. 9)

Apply by October 29 to be Considered

October 22, 2021 | As The Toy Association continues to open doors of opportunity to toy manufacturers looking to get their products onto store shelves, it has announced a new virtual private preview with Toys"R"Us (TRU) at Macy’s buyers on December 9. Companies that wish to apply are invited to complete the application by October 29 at 12 p.m. (Eastern).

“This latest private preview presents another exciting round of opportunities to toymakers to connect with buyers and tap into new retail channels,” said Kimberly Carcone, senior vice president of global market events at The Toy Association. “With 17 Toy Association-led private previews to date and counting, these events have proven their value for both buyers and sellers, solidifying their place in our year-round B2B services for the greater toy community. Stay tuned for more on the horizon!”

TRU at Macy’s buyers are looking for products in categories ranging from action figures and collectibles to ride-ons, STEM toys, sustainability toys, and more. This is an open call for any toy company not currently selling to Macys or Toys"R"Us.

More details about the private preview can be found on the application form.

Information about The Toy Association’s ongoing series of private previews can be found online. Questions may be directed to