Deadline Extended: Apply by Jan. 5 to Pitch Your Toy Idea to Top Manufacturers at Toy Fair

November 30, 2021 | The application deadline has been extended for the third annual CF@TF Creative Factor Inventor Day, which invites toy inventors and designers to directly pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair New York. The application period will now close Wednesday, January 5.

“Based on feedback from the inventor community, we’ve extended the deadline to provide creatives with additional time to prepare their applications,” said Kimberly Carcone, senior vice president of global market events at The Toy Association. “With the opportunity on the table to connect these budding designers and inventors with top-tier toy companies like Goliath, Jazwares, Lego, Mattel, PlayMonster, Ravensburger, Spin Master, Sideshow Collectibles and others, it only made sense to offer them as much time as possible to hone their ideas and ensure the best outcome for all involved.”

The pitching opportunity is open to all toy inventors and designers attending Toy Fair. Pitch sessions will be held Friday, February 18, the day before Toy Fair opens, at the Javits Center in New York City.

Interested applicants must complete the online submission form and submit a 90-second video (required) to support their written application. Only complete applications will be considered. The deadline to apply is Wednesday, January 5. If selected, applicants will be notified no later than Friday, January 14.

The Creative Factor advisory board, led by Brett Klisch of Peru Meridian Studios and Matt Nuccio of Design Edge, will perform the initial review and selection of applicants to participate in CF@TF Inventor Day.

Creative Factor’s full schedule of educational programming during Toy Fair New York will include workshops, roundtables, tech demos, and more. Sessions will be held throughout the four-day show and are included in Toy Fair registration.

Questions about applications for CF@TF Inventor Day may be directed to Toy Fair New York will take place Saturday, February 19 to Tuesday, February 22, 2022. Learn more at