New Events, Content, & Q4 Reveals Added for Toy Fair Everywhere in August

toy-fair-everywhereJuly 28, 2020 | Thousands of retail buyers from more than 60 countries attended the first-ever Toy Fair Everywhere digital market week in July, which showcased nearly 30,000 toys and games. On the heels of its success, toy professionals are already gearing up for round two, taking place August 17 to 23.

Thanks to the Toy Fair Everywhere platform’s unlimited and customizable booth space, attendees can anticipate seeing even more new product assortments, Q4 reveals, and opportunities to do business digitally with exhibiting companies. Adding on to the 150+ exhibiting companies from July, more than 20 new companies will join in August, including Diamond Select Toys, Green Toys, Elf on the Shelf, Ultra Pro Entertainment, and more.

The August market week will deliver an even more robust calendar of digital events and on-demand content. Highlights include an exclusive mid-year trends presentation from The Toy Association’s trends team; access to recordings from The Toy Association's “Generations of Play, An Oral History” project, powered by StoryCorps; as well as new educational content, including recent on-demand webinars, new global market research from Kidz Global, and research on children and influencer platforms from The NPD Group.

“The advantage of these digital events is our ability to easily add additional content across the platform,” said Marian Bossard, executive vice president of global market events at The Toy Association. “Just as we’ve created new experiences across our in-person shows to meet the needs of all attendees, toy professionals can expect to see Toy Fair Everywhere continue to evolve in August – as well as September − with a slate of fresh offerings that help businesses adapt and respond to the changing landscape of retail.”

Companies that would like to exhibit or attend can visit to learn more. Upcoming Toy Fair Everywhere market weeks will take place August 17 to 23 and September 14 to 20.