Influencer Choice List: Have Your Products Considered for Best of Toy Fair Everywhere
July 23, 2020 | The Toy Association is reminding toy companies to submit their products for the first-ever Toy Fair Everywhere Influencer Choice List, powered by Clamour. The product submission deadline is Friday, August 7 at midnight (Eastern). This opportunity is open exclusively to Toy Fair Everywhere exhibitors.
“Brands are trying to figure out the best way to get in front of toy and family influencers in the absence of most live events, where they’d typically make organic connections with creators,” said Adrienne Appell, senior director of strategic communications at The Toy Association. “The Toy Fair Everywhere Influencer Choice List is a great opportunity for companies to get their products directly in front of leading digital content creators who can help them build buzz heading into the holiday season.”
Submitted products will be voted on by a select panel of leading family and toy influencers in the Clamour network. Voting influencers are required to have a minimum monthly following of one million views on their main platform and a social reach of more than 500,000.
Voting will take place August 23 to 25, both online and in person at Clamour Summit. The official Influencer Choice List will be revealed during the Toy Fair Everywhere market week in September, taking place September 14 to 20.
The cost to nominate a product is $140 and $100 for each additional product submission. For more information about the Toy Fair Everywhere Influencer Choice List powered by Clamour, click here or contact Clamour’s Victoria Fener or Jonathan Katz.