Feature Your Products in Mid-Year Toy Trends Report During Toy Fair Everywhere

June 9, 2020 | Trend experts from The Toy Association will reconvene virtually during Toy Fair Everywhere in August to provide the industry with a mid-year trend update on what’s changed since February and what trends are still going strong in the toy aisles.

“In the short time since the toy industry last came together for Toy Fair New York, the world looks very different,” said Adrienne Appell, senior director of strategic communications at The Toy Association. “As expected, this has naturally had an impact on consumer trends and most importantly, toy purchases. Our Toy Fair trends presentation is a must-attend event and we anticipate this second trends briefing to deliver the same level of insight and value to media and buyers.”

This presentation will provide members of the industry with an overview of the 2020 toy trends highlighted at Toy Fair New York while also examining trends that have emerged amid the pandemic and the impact they could have on holiday 2020 sales. Like Toy Fair New York, the trend team will pull product examples straight from the virtual show floor and other companies to highlight these trends.

The event will be open to all virtual show attendees and media. Additional details will follow in the coming weeks.

If you’d like to have your products considered as part of the trends presentation, please fill out this form and contact Jennifer Lynch, The Toy Association’s content developer, with any additional questions. Click here to view the 2020 toy trends unveiled at Toy Fair New York.