REMINDER: Deadline to Apply for Target Preview Opportunity is Thursday

September 8, 2020 | Don’t miss out on an exclusive opportunity to get your products on Target’s shelves. Companies not currently selling to the retailer are invited to apply to participate in a private, virtual product preview day, hosted by The Toy Association, on October 8. The deadline for applications close Thursday, September 10 at 5 p.m. (Eastern). First priority will be given to Toy Association members.

Buyers are specifically looking to meet with toymakers and innovators in the following categories: STEM, Educational, Activity, and Games, as well as Black-owned businesses.

Once the submission period closes, Target will review all applicants. Selected applicants will be notified by The Toy Association the week of September 21 and will be required to pay a $500 participation fee. A live Q&A prep session for accepted applicants will be held October 1. All preview sessions will take place via Zoom between 2 and 6 p.m. (Eastern) on October 8; details on how the afternoon will unfold will be shared in the coming weeks.

The private preview day is an example of The Toy Association’s ongoing work to provide members with access and opportunities to help them grow in the U.S. and abroad. For more information about The Toy Association’s resources and initiatives, visit