Reminder: Applications for Meijer Preview Opportunity Due Thursday

September 28, 2020 | The deadline to apply for an exclusive opportunity that connects toy companies with Meijer buyers closes Thursday, October 1. Hosted by The Toy Association, the virtual product preview day on October 23 is open to companies not currently selling to the Midwest supercenter chain. Priority will be given to Toy Association members.

As announced last week, buyers are looking to meet with diverse businesses, including those owned by African Americans, American Indians, Asian/Pacific Americans, veteran and disabled individuals, Hispanic and Latino Americans, LGBTQ+ persons, and women. Toy categories of interest include seasonal toys & games, STEM/STEAM products, puzzles, preschool toys, board games, and more.

Selected applicants will be notified by Meijer and required to pay a $500 participation fee. Preview sessions will take place via Zoom on October 23; additional details will follow.

This marks the third private preview day hosted by The Toy Association to provide members with more access and opportunities to help grow their businesses. Virtual previews are also being held with buyers from Target and TRU Canada, with additional announcements on the way. For more information about The Toy Association’s resources and initiatives, visit