2017 TOTY Winners
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Toy of the Year | People's Choice Award |
Action Figure | Active/Outdoor Toy | Activity Toy | Collectible | Doll | Game | Infant/Preschool Toy | Innovative Toy | License | Rookie | Specialty Toy | Tech Toy | Vehicle Toy
TOY OF THE YEAR
Overall best toy of the year decided by retailers, consumers, media and TIA members.
WINNER: LEGO Friends Amusement Park Roller Coaster by LEGO Systems Inc.
People's Choice Award
Toy decided by consumers.
WINNER: Pop! Collectibles by Funko, LLC
Action Figure Toy of the Year
Toys that include action figures, and their play sets/accessories
WINNER: DC Super Hero Girls™ Action Figure Assortment by
Mattel, Inc.
Other Nominees:
- Fossil Hunter Lottie by Arklu, Ltd.
- IAmElemental Series 1/Courage by IAmElemental
- PJ Masks Headquarters Playset by Just Play
- Pokémon Throw 'N' Pop Poké Ball Duel Set by TOMY
- Stikbot by ZING
- Transformers Generations Titans Return Fortress Maximus Action Figure by Hasbro, Inc.
Active/Outdoor Toy OF THE YEAR
Toys that are designed for active, outdoor play.
WINNER: Bunch O Balloons by Zuru
Other Nominees:
- 3-in-1 EZ Fold Wagon™ by Radio Flyer
- Air Hogs Helix Sentinel Drone by Spin Master Ltd.
- Hot Wheels® Sky Shock™ RC Vehicle by Mattel, Inc.
- Nerf N-Strike Modulus Tri-Strike Blaster by Hasbro, Inc.
- Sky Viper v2400FPV HD Streaming Video Drone with FPV Headset by SkyRocket Toys
- VEX Robotics Zip Flyer by HEXBUG
Activity TOY OF THE YEAR
Arts and crafts, construction and other indoor toys that inspire creative play through various forms of activity.
WINNER: Crayola Air Maker Sprayer by Crayola, LLC
Other Nominees:
- Circuit Scribe Maker Kit by CircuitScribe
- K'NEX 3-in-1 Classic Amusement Park Building Set by K'NEX Brands
- Lionel Mega Tracks Corkscrew Chaos Master Set by Lionel
- Mighty Makers Directors Cut Building Set by K'NEX Brands
- Mover Kit by Tech Will Save Us
- My Fairy Garden Magical Cottage by PlayMonster!
Collectible OF THE YEAR
Toys that compose a set; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.
WINNER: Pop! by Funko, LLC
Other Nominees:
- Dorbz by Funko, LLC
- Gift ‘ems™by JAKKS Pacific
- LEGO Minifigures - The Disney Edition by LEGO Systems, Inc.
- Num Noms by MGA Entertainment
- Shopkins Season 6: Chef Club by Moose Toys Pty Ltd
- Tonka Tinysby Funrise
Construction Toy of the Year
Toys that include building & engineering sets.
WINNER: LEGO Friends Amusement Park Roller Coaster by LEGO Systems Inc.
Other Nominees:
- Arckit GO Colours by ARCKIT
- Grippies® Builders by Guidecraft USA Inc.
- Marine Rescue Center by Build & Imagine
- Meccano Micronoid by Spin Master Ltd.
- Tinkerbots by Tinkerbots
- Walking Robot 45pc Set by Magformers, LLC
DOLL OF THE YEAR
Toys that include plush, baby, toddler, and fashion dolls, and their play sets/accessories.
WINNER: Barbie® Fashionista™ Doll by Mattel, Inc.
Other Nominees:
- Disney Frozen Northern Lights Elsa Doll by JAKKS Pacific
- Elena of Avalor Adventure Dress Doll by Hasbro, Inc.
- Project Mc2 Experiments with Doll Sets by MGA Entertainment
- Shopkins Core Shoppies by Moose Toys Pty Ltd
- Stargazer Lottie Doll by Arklu, Ltd.
- American Girl® WellieWishers™ by American Girl
Game of the Year
Children’s board, card, electronic or other physical game formats and puzzles (does not include video games or apps).
WINNER: Yeti in My Spaghetti by PlayMonster!
Other Nominees:
- Bloxels™ by Mattel, Inc.
- Circuit Maze by ThinkFun Inc.
- Escape Room The Game by Spin Master Ltd./li>
- Imhotep by Thames & Kosmos
- Maze Racers by FoxMind Games
- Simon Air Game™ by Hasbro, Inc
- Speak Out by Hasbro, Inc
Infant/Preschool TOY OF THE YEAR
Toys that are developed for infants/preschoolers (up to 5 years).
WINNER: Doc Mcstuffins Toy Hospital Care Cart by Just Play
Other Nominees:
- Go! Go! Smart Friends® Enchanted Princess Palace™ by Vtech
- IO Blocks® Vehicles by Guidecraft USA Inc.
- Razor Jr. T3 Scooter by Razor USA LLC
- Robot Engineer by Thames & Kosmos
- Wash 'N Go Wooden Car Garage by KidKraft
- Zoomer Marshall by Spin Master Ltd.
INNOVATIVE TOY OF THE YEAR
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.
WINNER: Hatchimals by Spin Master Ltd.
Other Nominees:
- CHiP by WowWee USA, Inc.
- Cozmo by Anki
- Fisher-Price® Think & Learn Code-a-pillar™ by Mattel, Inc.
- Mebo by SkyRocket Toys
- Project Mc2 H2O RC Car by MGA Entertainment
- Special Edition Battle-Worn BB-8™ with Force Band™ by Sphero
License of the Year
Character or property that has had success spreading its brand throughout the industry.
WINNER: Paw Patrol™ by Spin Master Ltd.
Other Nominees:
- DC Super Hero Girls by Warner Brothers Consumer Products
- Disney’s Elena of Avalor by Disney Consumer Products
- Pokémon by The Pokémon Company International, Inc.
- Shopkins by Moose Toys Pty Ltd
- Star Wars by Disney Consumer Products
- Trolls by Dreamworks
Rookie of the Year
A new company (created within the last 2 years) that has brought to market an outstanding toy.
WINNER: 3DoodlerStart Essentials Pen Set by WobbleWorks
Other Nominees:
- Acids, Bases and pH Chemistry Kit by Yellow Scope
- CogniToys Dino/strong> by CogniToys
- Geometry Strategy by Games by BRIGHT of Sweden
- IAmElemental Series 1/Courage by IAmElemental
- Malia's House by Build & Imagine
- Superhero Will by Wonder Crew
SPECIALTY TOY OF THE YEAR
Toys primarily distributed through specialty retailers.
WINNER: LEGO Disney Castle by LEGO Systems Inc.
Other Nominees:
- Automoblox C9 Sportscar by PlayMonster!
- Design & Drill® BrightWorks™ by Educational Insights
- Flappy Animated Elephant by Gund a Division of Enesco LLC
- American Girl® Melody™ Doll and Book by American Girl
- Nano Nitro Slingshot by HEXBUG
- Perplexus Q-bot by The PlayMonster!
Tech Toy of the Year
Physical toys that are electronic or interact with a smartphone, tablet or gaming device.
WINNER: CodeGamer by Thames & Kosmos
Other Nominees:
- Air Hogs Connect: Mission Drone by Spin Master Ltd.
- LUMI by WowWee USA, Inc.
- MOTA JETJAT Ultra Streaming Nano Drone by MOTA
- Sky Viper Hover Racer by SkyRocket Toys
- Wonder Workshop's Dash & Dot by Wonder Workshop
- Zoomer Chimp by Spin Master Ltd.
Vehicle of the Year
Toys that are powered or non powered vehicles, and their playsets / accessories.
WINNER: Star Wars Air Hogs X-Wing vs. Death Star - Rebel Assault by SpinMaster Ltd.
Other Nominees:
- Disney Princess Carriage by Dynacraft
- Go! Go! Smart Wheels® Treasure Mountain Train Adventure™ by Vtech
- Hot Wheels® A.I. Intelligent Race System by Mattel, Inc.
- LEGO® Technic Porsche 911 GT3 RS by LEGO Systems, Inc.
- Tesla Model S for Kids by Radio Flyer
- XPV® RC Skateboarding Mikey by JAKKS Pacific