Toy Fair® 2025: Exhibitor Renewal Period Opens January 17

toy-fairJanuary 8, 2024 | The Toy Association™ has announced that the renewal period for returning Toy Fair® exhibitors will open next Wednesday, January 17. The 119th Toy Fair, the largest and most influential North American trade show for the toy industry, will take place at the Javits Center in New York City from March 1 to 4, 2025.

All 2023 Toy Fair exhibitors will receive a renewal application link via email. The renewal period will run from January 17 to Thursday, February 29, and applies specifically to returning companies who exhibited at the last show. General exhibit sales will open in April. Companies should contact their account executive, Simon Yung (companies beginning with A–G), Stacy Liebensohn (H–P), or Michael Lynch (Q–Z), for more information.

Within the application, returning Toy Fair exhibitors can apply for booth space in specific product zones, opt in for turnkey packages to make move-in as simple as possible, and get a first look at sponsorship opportunities. Exhibitors who lock in their exhibit space early will be included in the priority round of booth space assignments, taking place mid-March through April.

“We invite companies to take advantage of Toy Fair’s early renewal period, ensuring their place in the ultimate destination where connections are made, strategic partnerships are forged, products shine, and opportunities unfold,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “Toy Fair is the toy industry’s best opportunity to tap into the North American and global toy markets, while gaining exposure for their products and brands in front of a worldwide audience of mass and specialty buyers, licensors, media, and more.”

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration will open in October. For ongoing updates about exhibit space, educational sessions at the show, special opportunities, and more, visit