LA Fall Preview App Brings the Marketplace to Your Fingertips

August 1, 2024 | The Toy Association’s LA Fall Preview mobile app has officially landed on both the App Store and Google Play Store, offering attendees and tenants a valuable tool to navigate the marketplace, schedule appointments, and make the most of their fall preview experience.

The app will streamline attendees' access to all of the latest information relating to the LA Fall Preview, taking place for the month of September at 2250 East Imperial Highway, with a dedicated market week taking place September 9 to 13.

Here’s what you need to know:

• Building Connections: The app provides the convenience of scheduling appointments with tenants — including 78 companies of all sizes and categories all under one roof, such as Hasbro, LEGO, Thames & Kosmos, Crazy Aaron’s, Horizon Group USA, and more — allowing attendees to book meetings with the companies they want to see most.


• LA Toy District: The app features the locations of more than 70 additional companies within the LA toy district, providing attendees with easy navigation to all companies participating in 2025 fall preview activity.


• Onsite Navigation: The app will help attendees navigate the three floors of the LA Fall Preview building. With user-friendly search functions and interactive map features, it ensures that attendees can easily search by company name, product category, brands, and more.


• Event Reminders: You can view details about all market week activities, including The Toy Association’s LA Fall Preview Networking Party (September 10), and The Toy Foundation’s “Party with a Purpose” (September 9), and many more, all in one place.

“The new LA Fall Preview mobile app is an indispensable resource for attendees and tenants alike, centralizing all crucial event details, enabling seamless appointment scheduling with industry giants and emerging innovators, streamlining navigation across the expansive venue, and offering a comprehensive planner for market week activities,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “This tool is designed to enhance the entire fall preview experience, ensuring that participants can maximize their time and opportunities throughout September.”

The Toy Association’s LA Fall Preview will take place the entire month of September in Los Angeles. Attendee registration is now open. Click here for complimentary registration to the Association’s LA Fall Preview Networking Party and click here to secure your spot at The Toy Foundation’s Party with a Purpose, a crucial fundraiser for pediatric patients at hospitals nationwide. Visit toyassociation.org/lafallpreview for more information.