1/13/2026

Major Toy Companies Unite to Support The Toy Foundation™ at the TOTY® Awards

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

1/13/2026

Toy Fair® Attracts Top Retailers & Press

In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world to the Javits Center in New York City from February 14 to 17.

1/12/2026

Share Your 2026 Products with The Toy Association’s Trends Team

Companies that would like to have their products considered for TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch, senior manager of creative communications at The Toy Association, to schedule a virtual meeting with The Toy Association’s trends team in the weeks leading up to Toy Fair (taking place February 14 to 17 at the Javits Center in New York City).

1/9/2026

Hottest Trends of 2026 to be Unveiled at Toy Fair®

The Toy Association's “Toy Trends Briefing,” taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.

1/7/2026

Toy Fair® Mobile App Now Available

The Toy Fair® mobile app, powered by CONNETIX, has officially landed on both the App Store and Google Play Store, offering attendees and exhibitors a valuable tool to navigate the show, interact with each other, and make the most of their experience.

1/6/2026

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.

1/6/2026

Last Chance: TOTY® Voting Closes Tomorrow (Jan. 7)

The 2026 Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award.

1/6/2026

President’s Letter: A Year of Great Progress; A Future Filled with Possibilities

Toy Association President & CEO Greg Ahearn takes a look back at the Association's progress in 2025 and what's coming in the year ahead.

1/5/2026

Webinar this Thursday: CPSC eFiling Requirements & Product Registry Updates

The Toy Association is alerting members of an upcoming webinar hosted by the U.S. Consumer Product Safety Commission’s (CPSC) eFiling team, taking place on Thursday, January 8 from 2 to 3 p.m. (Eastern).

1/5/2026

New Toy Safety Regulations Advance in the U.S. and European Union

The Toy Association™ is informing members of two recent regulatory developments, including the U.S. Consumer Product Safety Commission’s (CPSC) final rule addressing water beads in toys and the European Union’s newly published Toy Safety Regulation, that introduce new requirements and timelines for future compliance.

1/5/2026

Book Your Toy Fair® Hotel from the Show’s Room Block Today

With just weeks away until Toy Fair®, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block.