3/24/2026

The Toy Foundation™ Awards $600,000 in Grants to Bring Play into Pediatric Care

The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, will continue delivering the healing power of play to comfort children as they undergo medical treatment with its largest funding allocation to date.

3/24/2026

AI in Toys: State & Federal Updates

State and federal policymakers are increasingly focused on how artificial intelligence (AI) is being integrated into children’s products, including toys. Recent legislative activity signals growing attention to safety, transparency, and the appropriate use of AI-driven features in consumer products, particularly those designed to interact directly with minors.

3/23/2026

New Mexico PFAS Rules Advance with Key Revisions

The New Mexico Environment Improvement Board has incorporated several proposed rule changes regarding labeling and reporting requirements under the PFAS Protection Act (SB 212).

3/23/2026

March 26 Webinar: New Data on Gen Alpha’s Media Consumption Habits

Last call to register! Toy industry professionals are reminded to sign up for “Media Consumption Habits of U.S. Gen Alpha 2026: Key Takeaways for Toy Brands,” a Toy Association webinar taking place this Thursday, March 26, at 2 p.m. (Eastern).

3/23/2026

Hundreds of Students Interested in Toy Careers Attend Toy Fair Student Congress

Toy Fair® 2026 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. Nearly 850 undergraduate students attended all four days of Toy Fair to take advantage of educational sessions, explore the show floor, and participate in the day-long Student Congress program, which took place on Sunday, February 15, at the Javits Center in New York City.

3/23/2026

Licensing Expo: Where Toys & Licensing Connect

Licensing Expo 2026, set to take place May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas, will serve as a key meeting point for toy companies exploring brand extension and licensing opportunities.

3/23/2026

ESCP 2025 Impact Report Highlights Record Reach from Worker Well-Being Initiatives

The Ethical Supply Chain Program (ESCP) has released its 2025 Worker Well-Being Impact Report, which shows measurable progress for improving the lives of factory workers and their families across global supply chains.

3/17/2026

Toy Association Advocacy Drives Major Outcome in California Chemical Review

The California Department of Toxic Substances Control (DTSC) has decided not to classify styrene as a chemical of concern in children’s products, including toys — a significant outcome for the toy industry following extensive technical input from The Toy Association™ and other stakeholders.

3/17/2026

This Thursday's Webinar: New Market Research on the American Kid Consumer

Last call to register! Toy industry professionals are reminded to sign up for “Understanding the 2026 American Kid Consumer: Routines, Media Behaviors, & Brand Influence in the U.S. Toy Market,” a Toy Association webinar taking place this Thursday, March 19 at 2 p.m. (Eastern).

3/16/2026

CBP Announces New Tool for Processing IEEPA Tariff Refunds

Following recent developments related to refunds of tariffs imposed under the International Emergency Economic Powers Act (IEEPA), The Toy Association™ shared updated refund guidance with members via email on March 13.

3/16/2026

USTR Launches Section 301 Investigations on Excess Capacity and Forced Labor

The Office of the U.S. Trade Representative (USTR) has launched two new Section 301 investigations examining structural excess manufacturing capacity and the use of forced labor in global supply chains.