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2/5/2026

PlayMonster Secures Distribution Rights For Tales Card Game

This will bring the social-first card game Tales to brick-and-mortar retail beginning in fall 2026, expanding its distribution beyond e-commerce.

2/4/2026

The LEGO Group and Netflix Announce KPop Demon Hunters' Collaboration

LEGO products inspired by the Netflix film KPop Demon Hunters will begin launching this summer, with additional sets expanding the theme planned for 2027.

2/3/2026

Build-A-Bear Unveils New Silver Fox Plush for Valentine's Day

The Silver Fox plush is being introduced as part of Build-A-Bear’s After Dark Valentine’s collection, expanding its online-exclusive 18+ offerings.

2/3/2026

Spin Master and Universal Products & Experiences Introduce Hellbreak

Hellbreak is a new horror-themed trading card game set to launch globally in fall 2026, offering gameplay built around iconic characters from across the horror genre.

2/2/2026

Mattel and Expedia Unveil Super Bowl LX Ad Starring Ken

This new ad starts a year-long partnership featuring Ken as Expedia’s brand ambassador.

2/2/2026

Hasbro and Legendary Entertainment Collaborate on New Street Fighter Toys

This new licensing partnership will allow Hasbro to produce Street Fighter action figures, toys, and collectibles tied to the live-action film releasing in October 2026.

1/29/2026

Asmodee Adds Alain Larousse as Chief Information Officer

Larousse brings extensive experience leading IT and digital transformation at large international organizations including SUEZ, Loxam, Transdev, and Air Liquide.

1/27/2026

Hasbro Unveils KPop Demon Hunters Toy Line

The new collection is scheduled to launch at major retailers beginning in July 2026 and includes collabs with Nerf, Furby, and Monopoly.

1/26/2026

Spin Master to Distribute Italian Brainrot IP for Skifidol

Spin Master now holds exclusive U.S. and Canadian distribution rights to the IP and will launch an English-language trading card series to retailers across North America.

1/26/2026

Moose Toys Named Global Master Toy Partner for BeddyByes

As part of this deal, Moose Toys is working to launch a multi-category toy line alongside the show’s international rollout.

1/25/2026

Mattel Brick Shop Expands Product Line with Hot Wheels

The brand will collaborate with Lamborghini, Aston Martin, and Toyota in 2026 to expand its Hot Wheels–related building set lineup for adult collectors.