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11/3/2025

Circana: U.S. Toy Industry Sales Grew 7 Percent YTD 2025

From January through September 2025, U.S. toy industry dollar sales increased 7 percent, units sold were up 3 percent, and average selling price (ASP) grew by 4 percent, compared to the same 9-month period in 2024, according to Circana.

10/29/2025

Unlock the Latest Kids’ Media & Advertising Trends

The latest “Precise Advertiser Report Kids (PARK)” research is now available to members, which features the key media platforms and content that U.S. kids are engaging with, including insights on video consumption, co-viewing habits, top shows and channels, parent purchasing behavior, and more.

10/24/2025

New Research Reveals How Fandoms Grow & What It Means for Toy Brands (Webinar)

An upcoming Toy Association webinar will unpack new U.S. market research exploring the full lifecycle of fandoms — how they form, peak, and fade — and reveal how kids’ engagement evolves along the way.

10/16/2025

How to Turn Customer Reviews into Brand Growth (Webinar)

Last call to register! Toy industry professionals are encouraged to sign up for “Your Brand’s Secret Weapon: How Reviews Can Outwork Your Marketing Budget and Maximize ROI,” an upcoming Toy Association webinar taking place Thursday, October 23 at 2 p.m. (Eastern).

10/10/2025

How Economic and Cultural Shifts Are Redefining Play (Oct. 30 Webinar)

An upcoming Toy Association webinar will provide toy industry professionals with actionable insights into the ways shifting economic conditions, evolving play patterns, and cultural forces are shaping the toy market.

10/9/2025

What Every Toy Marketer Needs to Know About Gen Alpha’s Media Habits (Webinar)

Toy industry professionals are reminded to sign up for “Key 2025 Media Consumption Habits of U.S. Gen Alpha Kids,” an upcoming Toy Association webinar taking place Thursday, October 16 at 2 p.m. (Eastern).

10/6/2025

Smarter Media Planning Strategies for Toy Companies: Oct. 9 Webinar

Toy industry professionals are reminded to sign up for “Cracking the Code: Smarter Media Planning for Success,” an upcoming Toy Association webinar taking place Thursday, October 9 at 2 p.m. (Eastern).

10/1/2025

Exclusive Toy Industry Performance Data Now Available to Toy Association Members

Toy Association members now have access to an exclusive executive summary of Circana’s fall update on the state of the U.S. toy industry.

9/26/2025

Webinar Reminder: How to Get Involved in America's Biggest Birthday Bash (Oct. 1)

Toy industry professionals are reminded to sign up for “America250: Play, Patriotism, and Possibility — How Toymakers Can Celebrate the Semiquincentennial,” an upcoming Toy Association webinar taking place Wednesday, October 1 at 2 p.m. (Eastern).

9/19/2025

Webinar Reminder: Reaching Families Through Streaming TV (Sept. 23)

Toy industry professionals are reminded to sign up for “How Toy Companies Can Leverage Family-Friendly Streaming Platforms for Better Outcomes, with a Special Opportunity Benefiting The Toy Foundation,” an upcoming Toy Association webinar taking place Tuesday, September 23 at 2 p.m. (Eastern).

9/18/2025

Stand Out at Toy Fair®: How to Optimize Your Online Profile

Toy Fair® exhibitors are encouraged to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Tuesday, September 30 at 2 p.m. (Eastern).