Did you know that YouTube is the platform kids use the most? Not only does the channel dominate screen time, but kids also recall ads on YouTube more than any other platform, including TikTok and broadcast TV, according to the latest market research from Precise TV.

The latest “Precise Advertiser Report Kids (PARK)” research features the key media platforms and content that U.S. kids are engaging with, including insights on video consumption, co-viewing habits, top shows and channels, parent purchasing behavior, and more. Contact Anne McConnell, senior director of market research & educational initiatives at The Toy Association™, to request a copy of the report.

“Understanding where and how kids consume content is critical to reaching today’s family audience effectively,” McConnell said. “This report arms companies with actionable insights to fine-tune their media strategies, maximize advertising impact, and help their messages resonate across the platforms kids and parents actually use.”

For more information on the educational resources offered by The Toy Association, contact Anne McConnell.