Retailer Credentials REQUIRED
Brick & Mortar Retailers must submit the following company credentials:
- Two (2) wholesale invoices (billed to registered company within last 12 months) showing the company's purchases of finished products from toy manufacturers (if no toy invoices are available, the minimum number of invoices required still needs to be submitted)
- If available, company website that directly sells multiple branded products to an end consumer (this website must be entered during the registration process)
Brick & Mortar Retailer Start-ups (unable to provide invoices) must submit each of the following credentials:
- Active store/commercial lease with verifiable address and type of business
- Letter of intent to conduct business on letterhead from a lawyer or bank
E-Commerce Retailers (not selling on Amazon or eBay) must submit/enter each of the following credentials:
- Two (2) wholesale invoices (billed to registered company within last 12 months) showing the company's purchases of finished products from toy manufacturers (if no toy invoices are available, the minimum number of invoices required still needs to be submitted)
- Company website that directly sells multiple branded products to an end consumer (this website must be entered during the registration process; inactive or under construction websites will require additional credentials)
Third-Party Resellers (selling on Amazon, eBay, etc. with no brick & mortar store) must submit/enter each of the following credentials:
- Minimum of six (6) wholesale invoices (billed to registered company within last 12 months) showing the company's purchases of finished products from toy manufacturers from toy manufacturers (if no toy invoices are available, the minimum number of invoices required still needs to be submitted)
- Previous year's 1099-K for your registered company (current year 1099-K is required if previous year not available)
- Complete third-party reseller website address (this must be entered during the registration process with minimum advertised prices listed for all toy manufacturer's products) (amazon.com, for example, is not an acceptable website for a third-party reseller; inactive or under construction websites will require additional credentials)
Other Retailers (include locations where products are sold such as Cons, Events, Festivals, Street Fairs, etc.*) must submit/enter each of the following credentials:
- Two (2) wholesale invoices (billed to registered company within last 12 months) showing the company's purchases of finished products from toy manufacturers (if no toy invoices are available, the minimum number of invoices required still needs to be submitted)
- Seller agreement (must be current and signed & dated by all parties)
- Photos of set up at location where products are being sold
- If available, website that clearly shows the event/location of where products will be sold (this website must be entered during the registration process)
* Companies selling products out of a residential location will not be approved as a retailer.
Retailer Employee Identification
Retailers must submit one (1) form of employee ID:
- Business tax identification document
- Official documentation confirming employment with company
- Business photo I.D. (must display company name, your photo, and full name)
- Photograph of your business card (company name, address, and personal name must match the information in your registration, including your job title; digital renderings of business cards are not acceptable)
- Active LinkedIn profile
- Canceled company payroll check or pay-check stub
- Previous year’s tax form
- Company insurance card with employee’s name
Any sensitive information can be blackened out.
RETAILER TYPES OF BUSINESSES
- Amusement / Theme
- Apparel / Accessories
- Aquarium / Park / Zoo
- Arts and Crafts
- Auto
- Beauty Care
- Bookstore
- Buying Group
- Camps
- Candy
- Card / Stationery
- Consumer Electronics
- Convenience
- Department Store
- Discount
- Drug Store
- E-Commerce (Online Only)
- Farm and Fleet
- Florist / Garden
- Footwear
- Gas / Truck Stops
- Gift
- Grocery
- Holiday / Seasonal
- Home Décor / Furnishings
- Home Improvement / Hardware
- Hotel / Resort / Travel
- Infant / Baby
- Library
- Mail Order / Catalog
- Mass Merchant
- Military Exchange
- Museum
- Music / Entertainment
- Office Supply
- Off-Price
- Outdoor
- Party
- Pet
- Play / Activity Center
- Premiums / Corporate Incentives
- Restaurant
- School Related / Fundraising
- Sporting Goods
- Toy / Hobby / Game
- TV Shopping
- Warehouse / Supercenter