Toy Fair® 2025 Invites Toy Brands to Shine on a Global Stage

toy-fairApril 22, 2024 | With Toy Fair® 2025 general exhibit sales currently open, hundreds of global toy brands are eagerly preparing their plans for the premier event in the toy industry. Taking place March 1 to 4 at the Javits Center in New York City, toy manufacturers have already committed to 70 percent of available booth space at the show, reinforcing the event’s impact on the play community. Potential exhibitors can apply to secure booth space in specific product zones, private meeting suite space, opt-in for turnkey packages, and lock in sponsorship opportunities.

The show floor will welcome thousands of play professionals – from inventors and designers to retail buyers, licensors, and media from around the world – to explore the equivalent of nearly eight football fields filled with toys and games. Building on the success of its 2023 edition, the show will reintroduce the visual merchandising initiative, requiring exhibitors to make products visible in at least 20 percent of their aisle-facing space, enhancing engagement and media visibility. Additionally, the second annual Reimagination Awards will recognize standout displays, judged by industry experts across four categories.

Toy Fair University will also return, offering top-notch educational programming covering industry trends, IP protection, licensing strategies, and more throughout the event's four days. A call for Toy Fair University session speakers will go out in May, and more programs and initiatives will be announced in the upcoming months.

“Toy Fair remains the pinnacle gathering for all stakeholders in the business of play as shown by an extremely strong renewal season and our early exhibitor commitment,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “With so many engaging activities for exhibitors as well as networking, educational, and business-building programs for every Toy Fair attendee, now is the time to secure your space and ensure you and your company are well represented at the most eagerly anticipated event in 2025.”

Interested companies can contact The Toy Association’s Senior Account Executive Stacy Liebensohn with any questions.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration will open in October. Hotel bookings are now open. Visit to learn more.