Stand Out at Toy Fair®: How to Optimize Your Online Profile

September 11, 2024 | Toy Fair® exhibitors are reminded to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Thursday, September 19 at 2 p.m. (Eastern). Registration is now open.

The hour-long session will guide attendees through accessing and navigating the online Exhibitor Resource Center, the essential dashboard for all show preparations. Within the dashboard, exhibitors can update their company information for the Toy Fair mobile app listing, optimize their profiles, add compelling brand descriptions to attract the attention of buyers and media, and promote show specials online.

The session will also cover how to stay organized with a personalized Toy Fair Checklist and make the most of all resources available to exhibitors.

“An effective online profile is crucial as it allows exhibitors to strategically plan their Toy Fair presence and start connecting with buyers around the world before the event even begins,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™, producer of Toy Fair. “By optimizing your profile, you can ensure greater visibility, attract the right audience, and maximize your networking opportunities before, during, and after the show.”

Questions about the Exhibitor Academy session can be directed to Simon Yung and Michael Lynch, account executives at The Toy Association.

General exhibitor applications are currently open for Toy Fair 2025. Interested companies can contact The Toy Association’s Senior Account Executive Stacy Liebensohn with any questions.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration will open in October. Hotel bookings are now open. Visit ToyFairNY.com to learn more.