Get Insider Media Tips for Toy Fair at Dec. 12 ‘Exhibitor Academy’ Session

November 19, 2024 | Toy Fair® 2025 will offer exhibitors the opportunity to generate media buzz, with nearly 1,000 top-tier (broadcast, print, online, radio/podcast, etc.) reporters and content creators expected throughout the four-day show. The Toy Association will host an "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help Toy Fair exhibitors plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City. Registration for the webinar is now open.

The session, “PR Bootcamp: Strategies to Maximize Your Media Impact at the Show,” will equip companies with the knowledge and tools they need to highlight their in-year priority items; connect with press and industry-leading buyers; target the right media through press materials and outreach; take advantage of the online press room and free resources offered by The Toy Association PR team; work effectively with online content creators; and more.

“Media from around the world come to Toy Fair to discover the next big products and trends in toys. To maximize exposure, exhibitors need to be proactive and strategic in their media outreach,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “The ‘PR Bootcamp’ webinar is a must-attend session for any company looking to make a lasting impression, offering actionable strategies to craft compelling press materials, connect with the right reporters, and maximize media coverage during the show. The insights shared during this session will set you up for success on the show floor and beyond."

Questions about the Exhibitor Academy session can be directed to Simon Yung and Michael Lynch, account executives at The Toy Association.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration will open in October. Attendee registration and hotel bookings are now open. Visit ToyFairNY.com to learn more.